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润百颜个性化定制护肤体验店首揭面纱:“一人千面”时代来了?
FBeauty未来迹· 2025-06-18 14:44
Core Viewpoint - Runbaiyan, a core strategic brand under Huaxi Biological, has consistently adhered to "cell repair" skincare technology, showcasing a commitment to technological innovation and strategic determination throughout its evolution [2][3]. Group 1: Brand Evolution and Innovation - Runbaiyan became the first domestic brand of cross-linked hyaluronic acid dermal fillers in 2012, pioneered the secondary essence category in 2014, and entered the skincare market in 2018 with the launch of the national trend IP Forbidden City lipstick [2]. - In 2025, Runbaiyan will launch a "personalized customization" project, marking a significant advancement in integrating online and offline services [3][6]. Group 2: Personalized Skincare Development - The personalized skincare concept has historical roots, dating back to 1853 with Guerlain's "Imperial Water" for Empress Eugénie, but has traditionally been limited to luxury markets [6][7]. - The evolution of personalized skincare in China has progressed through three stages: - 1.0 Stage: Basic skincare products with minimal differentiation [8]. - 2.0 Stage: Focus on specific consumer pain points and skin types [8]. - 3.0 Stage: Aiming for customized solutions that address individual skin conditions, though facing challenges in cost and scalability [8][9]. Group 3: Technological Foundation - Runbaiyan's approach to personalized skincare is rooted in advanced technologies in cell biology, sugar biology, and regenerative medicine, allowing for a deeper understanding of skin issues at the cellular level [9][11]. - The brand utilizes its proprietary INFHA cell repair technology to create a favorable environment for skin cells, emphasizing the importance of foundational skin health [11][22]. Group 4: Customization Process - The customization process begins with AI-driven skin diagnostics, utilizing extensive data from various sources to ensure accurate assessments and tailored skincare solutions [14][16]. - Runbaiyan has developed a modular formula design that can address 15,625 different skincare needs through 108 customized solutions, reflecting a rigorous development process [20][22]. Group 5: Production and Delivery - The brand has achieved flexible production capabilities, allowing for small batch production starting from 500 grams, and can switch formulas in as little as 12 minutes, ensuring efficiency and precision in meeting consumer demands [23][25]. - The first personalized customization experience was launched in Qingdao, where consumers can receive tailored skincare products directly from the store [26][28]. Group 6: Market Impact and Vision - Runbaiyan aims to democratize personalized skincare, making advanced solutions accessible to a broader audience, thus addressing unmet skincare needs and enhancing overall skin health [30][32].