Core Viewpoint - Runbaiyan, a core strategic brand under Huaxi Biological, has consistently adhered to "cell repair" skincare technology, showcasing a commitment to technological innovation and strategic determination throughout its evolution [2][3]. Group 1: Brand Evolution and Innovation - Runbaiyan became the first domestic brand of cross-linked hyaluronic acid dermal fillers in 2012, pioneered the secondary essence category in 2014, and entered the skincare market in 2018 with the launch of the national trend IP Forbidden City lipstick [2]. - In 2025, Runbaiyan will launch a "personalized customization" project, marking a significant advancement in integrating online and offline services [3][6]. Group 2: Personalized Skincare Development - The personalized skincare concept has historical roots, dating back to 1853 with Guerlain's "Imperial Water" for Empress Eugénie, but has traditionally been limited to luxury markets [6][7]. - The evolution of personalized skincare in China has progressed through three stages: - 1.0 Stage: Basic skincare products with minimal differentiation [8]. - 2.0 Stage: Focus on specific consumer pain points and skin types [8]. - 3.0 Stage: Aiming for customized solutions that address individual skin conditions, though facing challenges in cost and scalability [8][9]. Group 3: Technological Foundation - Runbaiyan's approach to personalized skincare is rooted in advanced technologies in cell biology, sugar biology, and regenerative medicine, allowing for a deeper understanding of skin issues at the cellular level [9][11]. - The brand utilizes its proprietary INFHA cell repair technology to create a favorable environment for skin cells, emphasizing the importance of foundational skin health [11][22]. Group 4: Customization Process - The customization process begins with AI-driven skin diagnostics, utilizing extensive data from various sources to ensure accurate assessments and tailored skincare solutions [14][16]. - Runbaiyan has developed a modular formula design that can address 15,625 different skincare needs through 108 customized solutions, reflecting a rigorous development process [20][22]. Group 5: Production and Delivery - The brand has achieved flexible production capabilities, allowing for small batch production starting from 500 grams, and can switch formulas in as little as 12 minutes, ensuring efficiency and precision in meeting consumer demands [23][25]. - The first personalized customization experience was launched in Qingdao, where consumers can receive tailored skincare products directly from the store [26][28]. Group 6: Market Impact and Vision - Runbaiyan aims to democratize personalized skincare, making advanced solutions accessible to a broader audience, thus addressing unmet skincare needs and enhancing overall skin health [30][32].

今天分享的是：2025年线上头发洗护品类消费趋势洞察报告 - 头皮护理：声量同比增长198%，抗敏舒敏需求激增288%，Off&Relax、馥绿德雅等品牌推出"头脸一张皮"护理概念，强调头皮抗衰与舒缓功效。 报告共计：33页 2025年线上头发洗护品类消费趋势洞察总结 一、市场整体表现：平台分化显著，新兴渠道增长强劲 2025年3月MAT（2024年4月-2025年3月）五大平台头发洗护市场规模达550亿+，销量超9亿件。其中，京东以65%的增速领跑，销额达110亿+；抖音GMV超 175亿元，同比增长42%，成为增长主力；而淘宝天猫受传统货架电商流量限制，销售额下滑10%。拼多多和快手通过低价策略与国货扶持，在下沉市场占 据一定份额。各平台呈现差异化竞争：抖音以内容驱动品类创新，京东在高端市场表现稳健，淘宝天猫则面临转型压力。 二、品牌竞争格局：新老品牌交替，功效与营销双驱动 头部品牌格局变动较大，赫系、弹动、卡诗、Off&Relax等品牌表现突出。赫系、弹动位列抖音冠亚军，销售额同比增幅超600%；卡诗通过新品"元气姜精 华"和"海源黑钻护发精油"巩固高端市场，在淘系和京东均居热销前列；Off&Relax ...