Core Insights - The air conditioning market is experiencing significant growth due to high temperatures and the "old-for-new" policy, with Haier Air Conditioning being the only brand among the top three to achieve positive growth in both sales volume and revenue share [1] - Haier's new AI air conditioning solutions focus on addressing user pain points and enhancing air quality, marking the company's entry into the AI air conditioning era [3] Market Performance - Haier Air Conditioning's installation volume increased by over 50%, with online market share rising by 2.3% and offline share growing by 2% [1] - In the high-end air solution sector, the Casarte brand saw revenue growth exceeding 50%, with a 120% year-on-year increase in sales of air solution products [1] - Global retail volume for Haier's products grew by 20%, with a net increase of 1.2 percentage points in global market share [1] Product Innovations - The newly launched Yunxi air conditioner features advanced technologies that ensure strong cooling performance even in extreme temperatures of up to 70°C and stable heating in conditions as low as -35°C [4] - The Yunxi air conditioner boasts an APF value of up to 6.03, indicating a potential annual electricity savings of 40.3%, particularly effective in hotter weather [6] - The product incorporates "sound source positioning" technology to avoid direct airflow on users, enhancing comfort [6] AI and Standards - Haier introduced the first industry standard for AI air conditioning, aiming to distinguish genuine smart features from superficial claims, thereby improving user experience [7] - The Haier brand emphasizes "healthy air," Casarte focuses on "extreme comfort," and Leader is dedicated to "smart energy saving," showcasing a comprehensive approach to AI integration across its product lines [9] Comprehensive Solutions - Haier's "one machine, three systems" solution simplifies home climate control by combining cooling, heating, and air exchange functions into a single device, saving space and reducing installation complexity [12] - The "dynamic five-constant system" from Casarte maintains temperature fluctuations within 0.5°C, ensuring consistent comfort [12] - Haier offers an "8-hour rapid replacement" service for central air conditioning systems, minimizing disruption to existing home decor during upgrades [12] User-Centric Approach - Haier's strategic launch event highlighted its commitment to user value, showcasing innovations that enhance comfort and air quality, thus redefining the home breathing experience [13]

Core Insights - Haier Air Conditioning achieved a 20% global sales growth and a net increase of 1.2 percentage points in global market share, demonstrating the resonance of its "Good Air" strategy among users [1][3] - The company is the only brand among the top three in the air conditioning industry to experience positive growth in both sales volume and revenue, with installation volume increasing by over 50% [3] Product Innovations - Haier launched three major innovative products at the Zhengzhou event, focusing on creating an ultimate "Good Air" experience for users [3][10] - The Yunxi air conditioner sets a new benchmark for comfort and energy efficiency, featuring technologies that ensure stable cooling and heating performance even in extreme weather conditions [5][9] - The "AI Energy-Saving Brain" and "Variable Flow Technology" in the Yunxi model can achieve an APF value of up to 6.03, with potential annual electricity savings of 40.3% [5] AI Standards and User Experience - Haier introduced the industry's first group standard for AI air conditioners, addressing user pain points related to smart technology [7][10] - The standard aims to distinguish "true intelligence" from "fake AI," ensuring that smart technologies genuinely enhance user convenience and comfort [7] Comprehensive Solutions - Haier's "One Machine, Three Systems" solution simplifies the installation process by combining cooling, heating, and fresh air exchange into a single device [9] - The "Dynamic Five Constant System" maintains temperature fluctuations within 0.5℃ across spaces, ensuring a consistently fresh air environment [9] - The company offers an "8-hour rapid replacement" service for old units, minimizing disruption to users' lives during upgrades [9]