Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company is expected to achieve a net profit of 368-388 million yuan in H1 2025, representing a year-on-year increase of 24%-31% [1] - The strategic upgrade towards a consumer-oriented approach is expected to enhance the company's market position and product competitiveness [3] - The company has adjusted its profit forecasts for 2025 and 2026 downwards due to uncertainties in product volume post-hospital procurement [4] Summary by Sections Financial Performance - For H1 2025, the company anticipates a net profit of 368-388 million yuan, with a growth rate of 25%-32% for the non-recurring net profit [1] - The operating cash flow is projected to be between 270-290 million yuan, reflecting a year-on-year increase of 25%-35% [1] - In Q2 2025, the expected net profit is between 187-207 million yuan, with a year-on-year growth of 21%-34% [1] Revenue and Profitability - The core products are experiencing steady growth, with sales of specific products like Wuling Capsules and Lingze Tablets continuing to perform well [2] - The overall revenue growth in Q2 2025 is estimated at 3%, attributed to a decline in traditional Chinese medicine sales [2] - The net profit margin for H1 2025 is expected to increase by 2.3-3.5 percentage points due to a shift in revenue structure and cost control measures [2] Strategic Initiatives - The company has launched a strategic upgrade termed "一路向 C" (Towards C), focusing on optimizing OTC business and developing innovative health products [3] - A strategic partnership with Zhejiang University aims to leverage AI technology for developing health management products, enhancing the company's technological edge [3] Earnings Forecast and Valuation - The profit forecasts for 2025 and 2026 have been adjusted to 655 million yuan and 836 million yuan respectively, reflecting a decrease of 4.8% and 5.6% from previous estimates [4] - The projected P/E ratios for the upcoming years are 20, 16, and 12 for 2025, 2026, and 2027 respectively [4]