Group 1: Industry Trends - The home furnishing industry is shifting from a price war to a new ecosystem focused on whole-house renovation, AI technology, and integrated solutions during this year's "Double 11" shopping season [1] - Whole-house renovation has become the core consumption scenario for "Double 11," with brands offering one-stop solutions covering design, construction, materials, furniture, and soft decoration [1] - Consumer demand is evolving from a focus on low prices to an emphasis on quality, experience, and personalization, driven by government subsidies and trade-in policies [1] Group 2: Smart Home Demand - There is a growing consumer interest in smart home products, with significant sales increases reported for smart furniture such as smart drying racks and smart beds, achieving over tenfold growth in transaction volume [1][6] - The trend towards smart and green products reflects a precise collision of scene demand and industry upgrades, with AI-driven personalized design becoming a key competitive factor [6][8] - The market for smart home products is expanding, supported by advancements in IoT, cloud computing, big data, and AI technologies [8] Group 3: Company Innovations - Companies like Qu Mei Home are launching comprehensive solutions from bare shells to smart homes, integrating design, hard decoration, furniture, and smart technology [7] - Qu Mei aims to optimize service chains through industrial IoT and smart production, creating value for consumers throughout the entire lifecycle of home furnishing [7] Group 4: Consumer Behavior Changes - Consumers are increasingly valuing convenience and aesthetics, leading to a rise in the adoption of smart products as part of the "lazy economy" and "aesthetic economy" [8][10] - The shift in consumer psychology has led to a greater focus on the comfort, convenience, and safety of living environments, with many consumers now willing to try smart home solutions [10] Group 5: Challenges in Smart Home Integration - Despite the promising outlook for smart homes, challenges such as ecosystem fragmentation and low interoperability between different brand devices remain significant barriers [11] - Concerns about data privacy and the complexity of using smart devices are prevalent among consumers, highlighting the need for better integration and user experience [11][12] - The market is also facing issues with "pseudo-smart" products that do not provide real convenience, which disrupts consumer experience and market order [12]