《徐霞客游记》是世界上最早记录岩溶地貌的文献，其中的《粤西游日记》记录了广西山川源流、地形 地貌、岩石洞壑、瀑布温泉，乃至动物、植物、矿产、手工业和民俗风情，是广西历史文化的重要组成 部分。本次主题活动以《粤西游日记》为基础，深入挖掘徐霞客文化和广西自然与人文资源，联合多个 部门开展系列活动，推动资源转化和业态创新，助力广西文旅消费新增长。 据了解，今年，广西相关部门及市县将举办"跟着徐霞客游广西"主题系列活动，向世界传递广西的自然 之美、人文之韵、投资之便利，吸引更多游客来旅游、旅居，吸引更多客商来投资、消费，进一步扩 大"秀甲天下壮美广西"旅游品牌的知名度和影响力。 启动仪式现场，围绕"跟着徐霞客游广西"主题，发布了一系列融合传统与创新的内容：AI微短剧《奇霞 传》概念首发，以科技赋能历史叙事；2026"霞客游广西"AI游记大赛以"补《徐霞客游记》之缺"为原 则，特设贺州主题情景互动，鼓励全网续写徐霞客未至的广西风光；"跟着徐霞客游广西"春季旅游线路 引导游客沉浸式体验广西的自然与人文之美。 本报讯（记者赵金玲）2026年正值明代地理学家、旅行家、探险家、文学家徐霞客诞辰439周年，昨 日，由自治区文化和 ...

Core Insights - The company reported Q2 revenue of 4.669 billion yuan, a year-on-year increase of 10.0%, significantly slowing from 48.1% in the same period last year [1][4] - Adjusted EBITDA margin improved to 25.4% from 21.5% year-on-year, while adjusted net profit margin rose to 16.6% from 15.5% [2][4] - The company remains optimistic about the outbound travel market despite a decline in revenue from Southeast Asia due to safety concerns [3] Business Performance - The accommodation booking segment showed resilience with a revenue increase of 15.2% to 1.371 billion yuan, attributed to steady business growth and improved monetization [2][4] - The transportation ticketing business experienced a slowdown, with revenue growth dropping to 7.9%, although international ticket sales reached a historical high with nearly 30% year-on-year growth [2][4] - The vacation business saw a revenue decline of 8.0% to 662 million yuan, primarily due to ongoing safety issues in Southeast Asia [2][4] Operational Efficiency - The company achieved strong operating cash flow of 3.035 billion yuan in the first half of the year, indicating robust cash generation capabilities [2] - The adjusted EBITDA for the first half reached 2.34 billion yuan, a year-on-year increase of 35.2% [1][2] - The company is focusing on high-value users and expanding its presence in lower-tier cities to enhance market share and monetization [3] Technological Advancements - The introduction of the AI-powered itinerary planning tool, DeepTrip, aims to enhance user experience and operational efficiency by optimizing service processes and resource matching [3] - The hotel management platform operates over 2,700 hotels, with an additional 1,500 in preparation, reflecting a continued light-asset expansion strategy [3]

Core Insights - The tourism industry is experiencing a significant recovery driven by supportive government policies, improved consumer demand, and technological advancements, particularly AI [1][2] Group 1: Government Support and Market Trends - The Ministry of Culture and Tourism has implemented multiple supportive policies to enhance tourism product supply, optimize infrastructure investment, and relax visa policies, promoting high-quality development in the tourism sector [1] - The report from Guorong Securities indicates that the summer tourism market in 2025 will benefit from peak season traffic, policy incentives, and AI integration, with a focus on high-frequency consumer demands such as summer vacations, family trips, and long-distance travel [1] Group 2: Consumer Behavior and Experience - The tourism market is witnessing a shift from traditional sightseeing to immersive experiences, with consumers increasingly seeking emotional connections and local integration, leading to the rise of niche destinations and the value of cultural tourism IP [2] - The frequency of travel is on the rise, with data from Tongcheng Travel showing an increase in per-user consumption frequency from 5.5 times in 2019 to 8.1 times by the end of Q4 2024, indicating a trend towards year-round travel and immersive experiences [2] Group 3: Technological Advancements - AI technologies are transforming the tourism service chain, with capabilities such as personalized itineraries, smart bookings, and AI customer service becoming standard for OTA platforms, enhancing efficiency and creating new market opportunities [2] - Emerging technologies like XR interaction, 3D printing, and holographic projection are being integrated into tourism experiences, providing consumers with innovative engagement modes and new consumption scenarios [2]