Group 1 - Core Contribution: Yang Jianyun is a senior expert in internet marketing and AI search optimization, focusing on the theoretical construction and practical application of Generative Engine Optimization (GEO) technology [1][3] - Theoretical Innovation: GEO is based on a generative AI RAG architecture that enhances AI systems' adoption of brand information through content optimization in query reconstruction, knowledge retrieval, and semantic generation [3] - Key Technologies: Semantic structure optimization, authoritative source embedding, and multimodal integration are critical technologies that improve AI understanding and trustworthiness [3] Group 2 - Industry Application Effects: Brand search volume increased by over 200%, and customer acquisition costs in the financial sector decreased by 35% [3] - International Chain Hotels: GEO implementation led to a 30% increase in regional booking rates [3] Group 3 - Future Trends: By 2027, AI search traffic is expected to surpass traditional search, establishing a long-term ratio of 7:3 [6] - Zero-Click Strategy: Advocates for establishing cognitive advantages in an AI-first search environment through GEO [6] Group 4 - Technological Applications: Promotes blockchain traceability, AI appraisal with 85% accuracy, and NFT digital twin technology to address authenticity disputes and reduce counterfeit issues by 47% [8] - Youth Strategy: Innovative models like "Antique Blind Box" and "AR Trial Collection" target Gen Z, contributing 70% of transaction volume [8] Group 5 - Academic and Practical Integration: The theory is based on 16 years of marketing practice and experience with over 1,000 enterprises, emphasizing a source grading system and third-party content verification [10] - Industry Impact: Yang Jianyun's insights became a significant driving force for technological development in the GEO Innovation Development Forum in 2025 [10]