阿里相关人士向北京商报记者解释称，高考志愿填报在夸克团队的所有业务中优先级最高，没有之一。夸克每年有且仅有的一次线下发布会就是专门为AI 高考志愿而办。同赛道的其他公司，不论从重视程度、资源倾斜还是最终的服务规模，都不会高于夸克。 "别家没有任何一个，会像我们这样重视。" 每年高考季，亦是夸克的"大考"季。 基于公司内部业务权重，和瞄准学生、青年等年轻群体的产品风格，夸克在过去七年里始终以高考志愿为核心切口，投入大量资源打造该领域的所谓"护城 河"。 高考季里的夸克，"霸屏"并不夸张。夸克先后推出了自研智能选志愿、测录取概率、模拟志愿表等一系列功能并多次升级；而在营销层面，2019年，夸克就 曾邀请业内顶流张雪峰作为"夸克首席志愿导师"，2021年重金签约王俊凯作为代言人后，也曾在高考季内出镜祝福考生相关视频；夸克高考微博相关话题阅 读量目前已有38.6亿。 2025年，夸克再次高强度投入，推出了国内首个自研高考志愿大模型和垂类高考知识库，实现了从复杂问题询问、深度搜索到志愿报告输出的整个辅助决策 流程闭环。 从教育视角切入，这一布局通过技术为学生、青年等年轻群体，尤其是二、三线城市及偏远地区信息匮乏群体消除 ...

Core Viewpoint - The integration of AI technology in college entrance examination (Gaokao) application processes has become a significant highlight this year, with various education technology companies and internet giants launching AI-based application products and services [1][3]. Industry Overview - The paid scale of China's Gaokao application market was 950 million yuan in 2023, with nearly 90% of examinees willing to choose application services. The market is expected to grow to 1.09 billion yuan by 2025 [3]. - The rapid maturity of large model technology and increased user adoption have made the Gaokao application sector a competitive battleground, with nearly ten companies launching smart application products this year [3][4]. Product Analysis - AI application products can be categorized into three main types: 1. Data-driven products that integrate admission scores, rankings, and professional details to match users with "reach, stable, and fallback" options [4][6]. 2. Products based on large model technology that support user interaction and multi-turn dialogue to provide application suggestions [4][8]. 3. Platforms with personalized diagnostic systems that focus on individual needs, incorporating career assessments and generating professional inclinations [4][6]. Product Performance - The official platform, Sunshine Application Information Service System, is noted for its authoritative data and public service, providing intelligent filtering for applicants [6]. - Quark's "Smart Application" feature recommends schools and majors based on basic information and allows for personalized preferences [6][7]. - Other products like Baidu's AI Assistant and Homework Help offer similar functionalities, providing recommendations and admission probability predictions [7][8]. Challenges and Limitations - AI application products exhibit several shortcomings, including inaccurate ranking positioning, outdated data, and misleading information [1][3][9]. - Real-world testing revealed significant discrepancies between AI-generated rankings and actual data, leading to inappropriate school recommendations [12][13]. - The AI tools may struggle with new programs lacking historical data, potentially misleading users [22][23]. Expert Insights - Experts suggest that AI application tools should be viewed as "information filters" rather than decision-makers, emphasizing the importance of human verification of key data [21][23]. - The value of AI lies in its ability to process structured data, alleviating the workload of students and parents while allowing for a focus on individual needs [22][24].

Core Viewpoint - The rise of AI-assisted college application tools has sparked interest among students and parents, with various products emerging in the market, but concerns about their reliability and accuracy remain prevalent [1][2][5]. Group 1: Market Trends - Numerous AI college application products have recently launched, becoming popular in the market, with significant engagement on social media platforms [2]. - The demand for AI tools is evident, as many students and parents are actively trying these products, with some institutions promoting AI as a key feature of their services [3]. - Prices for AI-assisted application services vary widely, from free offerings by educational departments to paid services costing hundreds to thousands of yuan [3]. Group 2: Product Reliability - The effectiveness of AI-generated application suggestions is questioned, with some users reporting discrepancies in the results provided by different AI tools [6]. - Concerns about the accuracy of AI recommendations stem from the quality and comprehensiveness of the data used, with some tools lacking critical information such as admission rankings and regional adjustments [6]. - Experts highlight that while AI can streamline the process, it may not fully account for individual circumstances and preferences that are crucial for making informed decisions [6][8]. Group 3: Expert Recommendations - Experts suggest a "human-AI collaboration" approach, where users leverage AI tools while also applying their judgment and verifying the information provided [7][8]. - It is recommended that users familiarize themselves with the underlying data and logic of AI tools before relying on them for important decisions [8]. - Educational departments are actively providing support and guidance to help students navigate the application process, emphasizing the importance of understanding official guidelines and policies [8].

输入省份、分数、科目、排名，填完性格测试，选好专业，智能体啪地甩出一份十几页的志愿报告。"冲稳保"档档清晰，排版整齐、术语遍 布，满满透着专业感，甚至细致到调剂建议、职业生涯规划...... 高考出分前一周，夸克"暖芒计划"高考公益活动落地湖南省永顺县第一中学。在这所偏远县城的中学，绝大多数学生家庭无力负担动辄大几千 甚至上万元的志愿填报服务，更遑论去外地参加高校宣讲会。许多乡村学生的父母教育水平有限，对高等教育体系知之甚少，根本无力指导报 考，只能完全依赖学校老师。"我们这里没有张雪峰，也请不起张雪峰。"这是现场600多位乡村考生和家长共同的心声。每每到报考季，面对一 个班的学生，一中班主任王菊香往往心有余而力不足。 而在18日的这场公益活动现场，手机屏幕上，一份过去要花几天甚至十几天查找和比对信息，需要耐心和记忆力才能完成的繁杂志愿分析，如 今只需一个提问。 2025年，全国高考报名人数为1335万人，虽比2024年的峰值略有回落，但仍是近十年里的第二高位；而今年本科招生计划预计仍维持在 490 万 左右。艾媒咨询最新报告显示，2025 年中国高报市场付费规模预计达10.9亿元，超九成考生愿借助专业服务规 ...

Core Viewpoint - The rise of AI-powered college application tools is transforming the way students approach the college admission process, with major tech companies like Baidu, Alibaba, and Tencent launching free applications to assist students in filling out their college applications [1][2]. Group 1: AI College Application Tools - Major internet companies have introduced AI college application tools that provide personalized recommendations based on students' input, such as province, subject, and scores, marking a shift from traditional methods [2][3]. - The tools utilize large model technology to analyze admission data and offer tailored suggestions, enhancing the user experience compared to previous years [2][3]. - Some platforms have integrated personality tests to suggest suitable majors, although these recommendations are still basic and rely on simple matching [2][3]. Group 2: Business Strategy Behind Free Services - Despite claiming not to profit from these services, major companies embed these tools within their browsers to capture user traffic, indicating a strategic move to dominate the market [3][4]. - Data from these companies shows significant user engagement, with Baidu reporting over 95% of families using its service during the exam period, and QQ Browser claiming to have served 400 million users [3][4]. - The ultimate goal for these companies is to retain users and create future monetization opportunities through AI models or search services [3][4]. Group 3: Effectiveness and Concerns - There are notable discrepancies in the recommendations provided by different platforms, raising questions about the reliability of the algorithms used [4][5]. - The lack of transparency regarding the recommendation algorithms has led to confusion among users, as they receive conflicting advice [4][5]. - Experts suggest that while AI tools can provide valuable data analysis, they should not replace personal decision-making, and students should consider multiple factors when making their final choices [5].

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南财早新闻，早听早知道。 今日关注 1、6月18日，中国人民银行行长潘功胜出席2025陆家嘴论坛开幕式，宣布了将在上海实施的八项政策举措。 一是设立银行间市场交易报告库；二是设立数字人民币国际运营中心；三是设立个人征信机构；四是在上海临港新片区开展离岸贸易金融服务 综合改革试点；五是发展自贸离岸债；六是优化升级自由贸易账户功能；七是在上海"先行先试"结构性货币政策工具创新；八是会同证监会研 究推进人民币外汇期货交易。 2、央视新闻：当地时间6月18日，美联储最新的联邦公开市场委员会（FOMC）货币政策会议纪要显示，美联储决定将联邦基金利率目标区间 维持在4.25%至4.50%之间不变。这是美联储货币政策会议连续第四次决定维持利率不变。美联储官员预计未来几个月美国通胀情况将恶化， 但仍预计在2025年年底前将降息两次，与3月份的预测一致。 宏观经济 1、近日，中央金融委员会印发《关于支持加快建设上海国际金融中心的意见》。《意见》明确，经过五至十年的建设，上海国际金融中心能 级全面提升，基本建成与我国综合国力和国际影响力相匹配的国际金融中心。 2、18日，沪港两地共同举行发布会，签署《沪港国际金融中心协同发展行动 ...

智东西AI前瞻6月10日报道，今日下午，随着北京、天津等地响起最后一门考试结束铃声，2025年全国高考正式落幕。 这场牵动1335万考生的"人生大考"中，AI技术的身影愈发清晰：江西、湖北等地通过AI实时巡查保障公平，豆包等AI工具在作文评阅中表现 亮眼。 高考虽然落幕，但志愿填报的挑战才刚开始。放榜后短短几天内，数百万家庭需在政策限制与信息冗余中完成志愿填报。 过去，这一步意味着翻遍网页和PDF，在贴吧、知乎拼凑信息。而今，夸克、百度、腾讯借助AI技术，纷纷推出了面向志愿填报场景的AI工 具，帮助考生和家长更好地完成这一人生重要决策，且各有侧重。 | 对比维度 | 夸克高考 | 目度高考 | 腾讯AI高考通 | | --- | --- | --- | --- | | 入口方式 | 首页推荐栏点击"夸克 | 搜索"高考"进入"Al志 | QQ浏览器搜索栏点 | | | 高考" | 愿助手" | 击"Al高考通" | | 特色功能 | 同分去向 | 专业PK、搜索热度榜 ਥ | 多平台联动,助力高考 全程 | | AI交互模 | 高考AI深度搜索 (类搜 | "Al聊志愿" (可联调多 | QBot (对话式助 ...