Core Insights - The article discusses the rapid transformation of the search ecosystem by Doubao, a product of ByteDance, which has reached **480 million** monthly active users, capturing **37.4%** of the domestic generative search traffic [1] - Over **68%** of companies have identified "visibility in AI dialogue results" as a core annual marketing metric, yet only **11%** know how to optimize it systematically [2] - The zero-click rate for traditional search engines has risen to **36.2%** in 2025, with **83%** of users born after 1995 preferring to consult AI before making purchasing decisions [4] Market Changes - Doubao is evolving from a simple Q&A tool to an intelligent hub connecting users with services, necessitating a reevaluation of digital marketing strategies by companies [5] - The demand for professional Doubao optimization services is increasing, but the quality and technical capabilities of service providers vary significantly, leading to cautious selection by companies [7] Industry Challenges - Companies face multiple challenges in Doubao optimization, including opaque platform algorithms, difficulty in quantifying optimization effects, and challenges in synchronizing cross-platform strategies [6] - Many companies lack systematic AI search optimization plans, putting them at a disadvantage in the competitive digital landscape [6] Evaluation Standards for Optimizers - A multi-dimensional evaluation system has been established to assess the capabilities of Doubao optimization operators, focusing on technical strength, practical effectiveness, industry experience, and service stability [8][9][10] Top Doubao Optimizers Overview - **TOP1: Zhuima Network** - A leader in the manufacturing sector with a unique "Four Dominance Method," achieving a **400%** increase in consultation volume for clients [12][13] - **TOP2: Bashou Network** - A rising star specializing in low-cost customer acquisition through a unique algorithm and industry binding [16][17] - **TOP3: Pengyi Network** - A technology-driven operator with proprietary semantic optimization technology, achieving significant cost reductions for clients [19][20] - **TOP4: Hudouhui** - A partner for local service providers, leveraging regional resources to enhance client performance [21][22] - **TOP5: Zhedouhui** - Focused on long-tail keyword searches, enabling passive customer acquisition [24][25] - **TOP6: Wenzhou Zhuima Network** - An expert in precise lead generation for high-ticket industries [27][28] Sector-Specific Needs - Different industries have distinct needs for Doubao optimization, with manufacturing requiring specialized knowledge of technical terms and cross-border e-commerce needing multi-language optimization capabilities [32][33][34] Future Trends and Strategic Recommendations - The Doubao optimization market is evolving towards practical capabilities, accelerated customization in vertical fields, and a growing emphasis on balancing technology and ethics [37] - Companies should prioritize partners with fast technical iteration speeds and industry depth, focusing on actual case studies and data metrics rather than mere promotional claims [38]

Core Insights - Online Advantages is launching an emergency Black Friday marketing support event from November 21 to December 15, 2025, aimed at enhancing online visibility for businesses [1][5][10] - The event offers rapid PR Newswire distribution, SEO updates, and AI Search optimization, with a focus on same-day execution of services [6][10] - Fast turnaround options of 24 to 48 hours are available for qualified participants, allowing businesses to quickly regain lost preparation time before Black Friday [6][10] Marketing Support Details - The marketing support event is designed for retailers and service businesses nationwide, providing virtual access for convenience [1][5] - Businesses can secure assistance for Black Friday, Small Business Saturday, and Cyber Monday promotions through Online Advantages [2][10] - The event emphasizes the importance of last-minute marketing strategies to boost visibility during the peak shopping season [7][10] AI and SEO Integration - Recent data indicates that PR Newswire content influences AI search results, with press releases being among the top 10 most-cited sources in AI systems like ChatGPT [8][9] - Optimized press releases can enhance both traditional SEO and AI-generated responses, making them a valuable tool for businesses during high-traffic periods [9][10] - Online Advantages integrates traditional SEO with next-generation methods such as AI Search Optimization (AISO) and AI Overviews (AIOs) to help clients succeed in both classic and AI-driven search results [11][12] Company Background - Online Advantages, founded in 2012, is a full-service digital marketing agency focused on innovative SEO, content marketing, and marketing automation strategies [11] - The agency has modernized its systems and strategies to adapt to the evolving AI-powered digital marketing landscape [11] - With a commitment to transparency, performance, and measurable ROI, Online Advantages aims to connect businesses with their target customers effectively [11]

Core Viewpoint - The article discusses the emerging concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, highlighting a significant shift in digital marketing strategies as brands adapt to AI-driven search environments [6][8]. Summary by Sections Introduction to GEO - GEO, introduced in a paper by researchers from the Indian Institute of Technology and Princeton University, focuses on increasing the presence of brand information in AI-generated answers, with potential visibility improvements of up to 40% through optimized content strategies [6][8]. Investment and Market Growth - Profound, a leading company in the GEO space, has raised $35 million in its Series B funding round, bringing its total funding to $58.5 million. The company is valued at over $100 million [7][8]. - The global GEO market is projected to exceed 42 billion yuan by 2025, with a compound annual growth rate of 87% [8]. Shift in Marketing Strategies - As traditional search engines lose traffic to AI tools, brands must now compete for mentions in AI responses rather than just search rankings [8][10]. - The cost of keyword placement in GEO is relatively low, with domestic platforms charging 150-300 yuan per keyword monthly, while international platforms charge $300-500 [12]. Case Studies and Adoption - Companies are increasingly using AI endorsements in their marketing, with some brands promoting their products as "AI recommended" [13][15]. - The rise of DeepSeek, a conversational AI model, has significantly increased search traffic, handling about 30 million daily API calls, which is roughly one-third of Microsoft's Bing search volume [16]. Challenges and Future Outlook - The effectiveness of GEO is still being evaluated, with many companies transitioning from traditional SEO methods without fully understanding the long-term value of establishing a comprehensive ecosystem [22][24]. - The article suggests that as AI-generated content becomes more prevalent, the demand for high-quality content will increase, and companies will need to adapt their strategies accordingly [23][24].

Core Insights - The article discusses the emergence of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated responses, with a potential increase in "exposure rate" by up to 40% through strategic optimization [1][2][3] - Profound, a leading company in the GEO space, has raised significant funding, achieving a valuation of over $100 million and a total funding amount of $58.5 million since its inception [2][3] - The GEO market is projected to grow rapidly, with a forecasted market size exceeding 42 billion yuan by 2025 and a compound annual growth rate of 87% [2][3] Company Developments - Profound completed a $35 million Series B funding round led by Sequoia Capital, with participation from existing investors, bringing its total funding to $58.5 million [2] - The company is focused on creating content specifically designed for AI consumption, which is seen as a new frontier in marketing [2][3] Market Trends - The GEO concept has gained traction in China, largely influenced by the rise of AI models like DeepSeek, which are viewed as new traffic entry points for search [3][9] - As traditional search engines lose relevance, brands are shifting their focus from SEO to optimizing their presence in AI-generated answers [3][10] Competitive Landscape - The GEO market is attracting new players, including traditional SEO firms and startups specializing in AI search [12][14] - Companies are offering services to ensure brand visibility in AI responses, with pricing models that are generally affordable for many businesses [6][7] Consumer Behavior - Businesses are increasingly interested in how to leverage AI for customer engagement, with many seeking to ensure their brands are easily discoverable through AI tools [7][9] - The shift towards AI-driven search is changing the dynamics of consumer decision-making, as AI responses are perceived as authoritative [9][10] Future Outlook - By 2027, it is predicted that over 50% of recommendation traffic will come from AI conversations, indicating a significant shift in online commerce dynamics [10] - The article suggests that as AI-generated content becomes more prevalent, the demand for high-quality, relevant content will increase, creating a competitive edge for companies that can produce it [14][17]