Core Insights - The gaming industry is undergoing a dual upgrade in technology and creativity, with 62% of game studios applying AI across the entire development process, leading to a 30% increase in development efficiency [1][4][10] Group 1: AI Integration in Gaming - AI technology is being increasingly integrated into game development and publishing processes, with a focus on enhancing efficiency and creativity [1][4] - Amazon Web Services (AWS) aims to combine generative AI with game engines to create more possibilities for developers, marking a significant step in their AI strategy [4][10] Group 2: Global Market Expansion - The normalization of game license approvals in China has led to a new active period in the gaming industry, pushing many products to target global markets due to intense domestic competition [4][5] - AI is seen as a key solution for Chinese game companies looking to expand overseas, addressing challenges such as localization and cultural differences [5][10] Group 3: AI Solutions for Localization - AWS provides specialized solutions for AI safety and compliance, such as the Guardrails feature in Amazon Bedrock, which filters out inappropriate content during production [5][10] - The complexity of global operations, especially in regions with diverse languages and cultural sensitivities, necessitates advanced AI tools for effective communication and content management [5][10] Group 4: AI as a Core Driver in Game Development - The focus of game companies is shifting from cost reduction to leveraging generative AI for enhancing game design and planning, with AI becoming a core driver of the gaming experience [10][11] - AI-driven development paradigms, such as AI-DLC, are emerging, where AI takes the lead in the development process while humans focus on oversight and decision-making [10][11] Group 5: Infrastructure and Support for Game Developers - AWS's global infrastructure supports game companies in launching products worldwide, exemplified by successful case studies of games achieving significant player engagement [9][10] - AWS offers a three-layer generative AI service model, providing tools and infrastructure that enable small and medium-sized game companies to keep pace with AI advancements [12]