在当前企业营销场景中，媒介宣发常陷入 "预算虚耗" 困境：自主联系媒体按字收费价格高昂，单平台寻找达人议价能力弱，公关公司全程托管却暗藏隐性 成本，不少企业投入大量资金后，宣发效果却难以追踪，每一分预算都仿佛石沉大海。而 Infoseek 字节探索凭借数字公关 AI 中台的融媒体宣发能力，以 "精准匹配、透明可控、高效转化" 为核心，彻底改变这一现状，让企业每一分宣发预算都能精准触达目标，实现价值最大化。 技术赋能则进一步提升预算利用效率，让宣发从 "被动投放" 转向 "主动优化"。Infoseek 融合 AIGC 技术打造内容生成模型，企业无需额外聘请文案团队， 即可通过 AI 生成符合媒体调性的新闻通稿、营销软文，大幅节省内容创作成本；同时，平台联动舆情监测系统，实时追踪宣发内容的传播数据 —— 从阅 读量、转发量到网民情感倾向，43 项数据要素通过日报、周报直观呈现，企业可根据数据反馈及时调整宣发策略，避免无效投放。如某国货护肤品牌在宣 发初期，发现短视频渠道传播效果优于文字媒体，随即调整预算分配比例，将更多资金投入短视频达人合作，最终使品牌好感度提升 25%，预算 ROI 较初 始方案提高 1.8 倍 ...

Group 1: Company Performance and Challenges - The company faced significant growth pressure due to market shrinkage in traditional planning services, declining client payment capabilities, and intensified industry competition, resulting in a revenue of -4,531.48 million yuan and a net profit of -5,702.89 million yuan in 2024 [2] - In 2025, the company projected a net profit of 1-3 million yuan, representing a year-on-year growth of 9.32%, with a non-recurring net profit of 111.75 million yuan, up 57.08% [2] Group 2: Strategic Initiatives - The company aims to become a "smart city planning and operation expert" by enhancing internal management and implementing effective measures to address challenges [2] - Key initiatives include evaluating market potential for new business layouts, optimizing R&D processes for quicker market response, and strengthening financial management to ensure stability amid market fluctuations [2] Group 3: Urban Operations Business - The company is transitioning to urban operation services, focusing on integrated consulting, industrial planning, land resource consolidation, and various operational projects [3] - Recent projects include the Foshan Sanshui project and the Shenzhen Leao Industrial City Innovation Center, which are expected to serve as replicable models for expansion in other cities [3] Group 4: R&D Developments - Significant progress in R&D includes platforms like "City Radar" and "CIM Platform," which support planning and urban operation consulting [4] - New applications based on AIGC technology, such as "Park Universe" and "Drawing AI," have been launched to enhance public services and are actively used in daily operations [4] Group 5: Industry Fund Introduction - The company has introduced the Jiaoxin Huicheng Industrial Fund to leverage its resources in transportation, communication, and big data, aiming to empower its urban planning and smart city operations [6] - The share transfer related to this fund is pending compliance review by the Shenzhen Stock Exchange [6]

Group 1: Company Performance - In 2024, the company achieved operating revenue of 318.79 million yuan, with a net loss attributable to shareholders of -45.31 million yuan and a non-recurring net profit of -57.03 million yuan, indicating significant growth pressure due to market shrinkage and increased competition [1] - In Q1 2025, the company reported a net profit attributable to shareholders of 3.80 million yuan, a year-on-year increase of 9.32%, and a non-recurring net profit of 1.12 million yuan, up 57.08% year-on-year [1] Group 2: Strategic Measures for Performance Improvement - The company plans to focus on new business layouts and market potential, reallocating resources to core businesses that can generate short-term returns while reducing or halting long-term projects [2] - Efforts will be made to enhance R&D efficiency and ensure quick market responsiveness of products, while maintaining R&D investment [2] - Financial management will be strengthened to control costs and improve capital efficiency, ensuring a stable financial position amid market fluctuations [2] Group 3: Low-altitude Economy Initiatives - The company has successfully won bids for several low-altitude economy projects, including planning studies and operational services in the Guangdong-Hong Kong-Macao Greater Bay Area [3] - It has joined the low-altitude economy industry alliance and established strategic partnerships to explore operational service chains in this emerging sector [3] Group 4: R&D Developments in Smart City Initiatives - In 2024, the company invested 45.31 million yuan in R&D, accounting for 14.21% of its operating revenue [5] - Significant advancements have been made in platforms such as "Urban Radar" and "CIM Platform," which support planning and urban operation consulting services [5] - New applications based on AIGC technology, including public service platforms and planning design assistants, have been launched to enhance community engagement and service delivery [5]