Do you consider your drinking to be in moderation? This is what 1,600 Americans said about their own alcohol intake https://t.co/JxvKnE9hLH ...

Market Trends & Consumer Behavior - Consumers are drinking less hard spirits [2][3] - There's a shift towards ready-to-drink (RTD) beverages with less or no alcohol, targeting younger demographics like Gen Z and Millennials [2] - Premium spirits maintain strong sales, showing no significant decline [4] - The alcohol sector is experiencing rapid growth in the Selza and RTD segments [5] Product Innovation & R&D - Companies are leveraging R&D to launch new, value-added products in the RTD space [5] - The industry is launching new products that blend spirits with soft drinks [3] M&A and Industry Dynamics - Increased M&A activity is expected in the spirits and soft drink sectors [5] - Soft drink companies may seek to acquire spirits brands to expand into the mixed spirits and soft drink market [6]

On average, men defined moderation as 2.1 drinks a day—almost bang on the current guidance. For women the median answer was 1.6.But around 25% of men and 28% of women said that moderation meant not drinking at all. Others swung the other way https://t.co/BoiCJwMAM4 ...