Core Insights - The report emphasizes that Chinese brands should adopt a global perspective while implementing localized operations to balance global consistency and local adaptability [3][12]. Group 1: Brand Strategies - The report identifies three typical models for brands going global: direct replication model focusing on brand consistency and scale; acquisition of local brands for localization and resource integration; and creation of new brands for precise positioning and flexibility [6]. - Successful international brands often utilize a hybrid model of "global image + localized operations," which includes unified brand identity and localized content [15]. Group 2: Challenges in Global Expansion - Chinese brands face multiple challenges in their global expansion, including significant differences in consumer recognition and preferences, market competition rules, consumer behavior, and information acquisition habits [7]. - Cultural differences and unfamiliarity with local policies and regulations can lead to brand crises and marketing errors [12]. Group 3: Digital Marketing Opportunities - The report highlights that digital media is the core engine for global marketing, with official websites, search engines, e-commerce platforms, online advertising, and social media playing crucial roles in brand visibility and consumer engagement [8]. - Brands can leverage platforms like TikTok, Instagram, and YouTube to reach global audiences directly, bypassing traditional advertising channels [10]. Group 4: Recommendations for Brand Localization - To effectively balance global consistency and local adaptability, brands should focus on precise market positioning, optimize media placement, establish differentiated international brand images, and implement risk mitigation strategies [12]. - Utilizing AI for market analysis and content generation can enhance brand marketing efforts by ensuring alignment with local cultural norms and consumer perceptions [10].