Core Insights - FRE® Nicotine Pouches has entered a multi-year partnership with Professional Bull Riders (PBR) as the official partner of the Unleash The Beast series, marking FRE's largest sports sponsorship to date [1][2] Group 1: Partnership Overview - The partnership aims to connect with a passionate audience that appreciates authenticity and high-energy moments, aligning with FRE's innovative approach to nicotine [2] - PBR's viewership is on the rise, with events selling out across iconic venues, indicating a growing and engaged fan base [2] Group 2: Event Activation - FRE made its debut at the Kid Rock's Rock N Rodeo and PBR World Finals from May 16-18 at AT&T Stadium, introducing fans to an innovative nicotine experience [3] - The introduction of the "FRE Challenge Button" at the Championship allows bull riders to request a judges' review for a second chance at an official score, integrating FRE into the competition [3] Group 3: Future Engagement - The upcoming 2025 PBR Unleash The Beast season is expected to feature larger activations and deeper brand integration, enhancing fan engagement with FRE [5] - FRE's partnership with PBR is described as a long-term commitment, with plans for innovative activations and continued engagement with the Western sports audience [6] Group 4: Company Background - FRE is designed for nicotine users, aiming to provide a superior alternative to traditional nicotine pouches, and is produced by Turning Point Brands, a publicly traded company [7]

Core Insights - American Rebel Holdings Inc. is expanding its market presence through strategic partnerships and high-profile events, particularly in the motorsports sector with its flagship product, American Rebel Light Beer [1][3][22] - The company has secured the title sponsorship of the American Rebel Light Virginia NHRA Nationals, taking place from June 20 to 22, 2025, at Virginia Motorsports Park [3][8] - The brand aims to engage with a patriotic audience, aligning its marketing efforts with American values and the excitement of NHRA drag racing [2][5][12] Sponsorship and Marketing Strategy - American Rebel Light will be prominently featured at all concession locations selling beer at the Virginia NHRA Nationals, including dedicated party tents and trackside bars [4][14] - The event is expected to reach a significant audience, with FOX broadcasts estimated to deliver between 800,000 to 2.1 million viewers for the Sunday finals, enhancing brand exposure [6][7] - The company has previously experienced success with its sponsorship at the NHRA 4-Wide Nationals in Charlotte, which helped increase brand visibility [8][9] Product and Distribution - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its natural ingredients [20] - The beer has been launched in multiple states since September 2024, including Virginia, with plans for further expansion through new distribution partnerships [19][16] - Valley Distribution Corporation has been appointed as the new distributor in Virginia, facilitating the availability of American Rebel Light Beer at the NHRA event [16][17] Engagement and Experience - The race weekend will feature live performances by CEO Andy Ross, enhancing fan engagement and promoting the brand through music that resonates with the audience [4][8] - Fans will have opportunities to meet NHRA racing legends and enjoy a unique experience at the American Rebel Light Party Tent and Trackside Bar [13][14] - The company aims to create a memorable atmosphere that combines the thrill of drag racing with the enjoyment of its beer, reinforcing its brand identity [12][18]

Surprise Guests Morgan Wallen, Gabby Barrett and Jamey Johnson Join Ernest, Chandler Walters, Cody Lohden, and Rhys Rutherford for First 2025 Concert Nashville, TN, May 14, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), announces that American Rebel Lig ...

Company Overview - Spectrum is a leading broadband connectivity company and cable operator, offering advanced communications services to over 57 million homes and businesses across 41 states [5] - The company provides a full range of services including Spectrum Internet®, TV, Mobile, and Voice, supported by a 100% U.S.-based workforce [5] Partnership with MSR - Spectrum has partnered with Meyer Shank Racing (MSR) for the Indianapolis 500, aligning with a brand that shares a passion for performance and precision [2] - The collaboration will showcase Spectrum at the Indianapolis Motor Speedway, which is expected to attract 350,000 race fans, marking it as the largest attended single-day sporting event in the country [2] Marketing Strategy - The Indianapolis 500 is viewed as the perfect platform for Spectrum to demonstrate its brand, emphasizing its status as the provider of the nation's fastest internet [3] - Spectrum aims to enhance its visibility and brand recognition by sponsoring race cars, showcasing its commitment to speed and reliability [3] MSR Team Background - Meyer Shank Racing is a championship-winning team in the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship, known for its innovation and performance [7] - The team has a notable history, including being the 2021 Indianapolis 500 winner and a three-time overall winner at the Rolex 24 at Daytona [7]

TORONTO, May 06, 2025 (GLOBE NEWSWIRE) -- Building on their dynamic, multi-year partnership with the Canadian Hockey League (CHL), Days Inns - Canada is set to bring their brand to the heart of the action at the 2025 Memorial Cup taking place in Rimouski, Quebec, from May 22 to June 1, 2025. The sponsorship will feature Days Inn-branded on-ice logo placement, videoboard commercials, TV timeout activities, spectator giveaways, and an in-venue kiosk at select games. Days Inn has partnered with experiential ma ...