Do you think ultimately this is a winner takes all market or is there room and space for different approaches. Well, you raise an interesting point because not only have we had a contrarian technical strategy, but also we bring a contrarian business model. The the three main ones that are emerging, you know, you can sell your own cars.That's what Tesla's doing. The second approach which Waymo's taking is to build your own fleets. I mean, that requires a very intent capital intensive operation to go and grow ...

Every company is an AI company today and if you're not, you're going to fall behind. >> They all say they are, but how do you determine which ones. >> The key is is AI going to disrupt you or is AI going to enhance your business.And I think for the kind of the market leaders in many cases, AI is a huge asset. >> Wherever the AI is on the creative front, we see it moving faster. I would say some of this workflow stuff is a little bit frustrating because the technology is so powerful.It's a little bit like um ...