Core Insights - The article presents the design plan for the "2025 Xiaohongshu City Walk Festival," centered around the theme "Joy is nearby," aiming to enhance urban walking experiences and connect with young users [1]. Event Overview - The festival is scheduled from September 26 to October 12, 2025, and will take place in three major cities: Shanghai, Hangzhou, and Guangzhou [1]. - The event focuses on diverse scenarios and interactive formats to convey the lifestyle philosophy of "beauty is nearby," strengthening the connection between the Xiaohongshu platform and urban life [1]. Design and Execution - The design plan is led by the REDesign team, which includes professionals from various fields such as art direction, visual design, dynamic design, and IP-related design [1]. - Key team members include Hart, Weizi, and Niukou, who provide comprehensive design support and creative implementation [1]. Core Activities - The festival's main format is "City Walk," integrating urban street exploration and lifestyle experience elements, aligning with the current trend of urban roaming among young people [1]. - The event aims to create a complete cycle of "experience-share-recommend" through offline interactions linked to online dissemination [1]. Visual and Brand Strategy - The design emphasizes visual consistency and scene adaptability, featuring custom font design, dynamic visual presentations, and IP-related development to create a recognizable brand image for the event [1]. - The strategy aims to enhance user engagement and memorability [1]. Brand Collaboration - The event incorporates brand partnership resources, such as Guangda Oral Care, which will achieve exposure through sponsorship integration, enriching the event's content and providing marketing scenarios close to target users [1]. Target Audience - The overall plan is centered on the needs of young users, balancing fun, interactivity, and shareability [1]. - The festival aims to build a cross-regional urban lifestyle celebration through synchronized activities in the three cities, further solidifying Xiaohongshu's platform advantage in lifestyle sharing [1].

Core Viewpoint - The article emphasizes the numerous benefits of running, highlighting its positive impact on physical health, mental well-being, and overall life satisfaction [1][3]. Group 1: Benefits of Running - Running significantly increases happiness levels, with regular exercisers reporting a 52% higher sense of joy compared to sedentary individuals [21]. - It helps improve sleep quality by promoting relaxation and regulating biological rhythms, making it an effective remedy for insomnia [45]. - Regular running contributes to weight loss and body shaping, countering obesity caused by sedentary lifestyles [51][54]. Group 2: Mental Health and Stress Relief - Running acts as a stress reliever by mitigating anxiety and tension, allowing individuals to face life's challenges with renewed energy [58][62]. - It enhances cognitive function, providing clarity and creativity, which can be beneficial when tackling work-related problems [64][67]. - The act of running offers a solitary time for reflection, helping individuals reconnect with themselves amidst daily pressures [99][106]. Group 3: Personal Growth and Resilience - Engaging in running fosters resilience and determination, teaching individuals to push through challenges and setbacks [80][84]. - It serves as a metaphor for life's journey, encouraging exploration and discovery both physically and mentally [88][92]. - The discipline developed through running can translate into other areas of life, enhancing overall performance and achievement [81][85].

Group 1 - The first batch of 30 city ambassadors in Shanghai has been selected to enhance the city's international image through digital content and new media platforms [1] - Similar initiatives are being launched in other regions such as Henan, Shandong, and Sichuan, aiming to attract individuals from various backgrounds to serve as city ambassadors [1] - City ambassadors differ from traditional tour guides as they are local residents who can authentically share their experiences and insights about the city [1][2] Group 2 - The role of city ambassadors builds an invisible bridge between tourists and the city, reflecting a proactive approach to meet evolving cultural and tourism demands [2] - The rise of City Walk signifies a shift in tourism, where everyday urban life and local culture become new attractions beyond traditional scenic spots [2] - The current city branding and promotion system has changed significantly, with ordinary people as city ambassadors contributing to a more relatable and engaging marketing strategy [2] Group 3 - City ambassadors also serve as participants and experiencers in urban cultural and tourism activities, providing valuable feedback that can enhance the development of the tourism industry and public services [3]