I'm so interested in how you have seen the unfolding over the last decade or two. Incremental growth is something that you talk about so much having direct impact with direct targeted ads in many ways. But then you've got to think of how a company's got long term vision, a North Star, as you put it.How will companies, small and large, managing to balance this right now. Yeah, thank you for having me. This is awesome to be here.I mean, look, incremental growth is about being incremental to what would have ha ...

Core Insights - Columbia Sportswear Company (COLM) is driving growth through brand elevation, global expansion, and disciplined business management [1] - The company is focused on revitalizing its Columbia brand by executing the ACCELERATE growth strategy, aimed at strengthening brand equity, driving consumer engagement, and expanding global reach [1][9] Brand Strategy - Columbia is benefiting from its ACCELERATE strategy, which targets younger, active consumers and refines the company's segmentation framework to identify growth opportunities [2] - The company enhances consumer perception through a refreshed creative strategy centered around product innovation and authentic storytelling [3][9] Marketing and Sales Performance - Columbia's global marketing platform rollout is on track, with brand sales rising 8% year over year in Q2 2025, supported by strategic product innovation and consumer-focused initiatives [4] - The company expects a 1.3% increase in sales for the current year [4] Digital and Marketing Investments - In response to evolving consumer behavior, Columbia is increasing marketing investments and prioritizing digital-first and social-first strategies to maximize efficiency and demand creation [5] - The company is navigating near-term challenges while executing long-term priorities, backed by a sound balance sheet and international trade expertise [5] Competitive Landscape - Columbia's peers, such as Ralph Lauren Corporation, Hanesbrands Inc., and PVH Corp., are also focusing on brand elevation, product innovation, and strategic execution to enhance their market positions [6][7][8]

Core Insights - Pittsburgh SEO Magician has achieved Semrush Agency Partner status, enhancing its capabilities in digital marketing and SEO [1][4] - The partnership with Semrush provides exclusive access to advanced tools and resources, allowing the company to deliver superior results for clients [4] - The company has also received Semrush Academy Certification, highlighting its expertise in digital marketing strategies [5][6] Group 1: Partnership and Achievements - The Semrush Agency Partner status signifies Pittsburgh SEO Magician's commitment to excellence in digital marketing [4] - The partnership enables the company to offer more robust solutions to clients, ensuring improved search engine rankings [1][4] - The Semrush Academy Certification reflects the company's proficiency in utilizing advanced digital marketing strategies [5] Group 2: Service Offerings and Client Benefits - Pittsburgh SEO Magician aims to enhance its service offerings with the new credentials, providing comprehensive digital marketing strategies [6] - The company invites businesses to explore the benefits of its enhanced services, including a free consultation [7] - By partnering with a recognized leader in digital marketing, businesses can expect greater visibility and improved search engine rankings [7]

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Pinterest has announced a range of new ad options at its “Pinterest Presents” showcase event, including prime placement for Search Ads, an expansion of its Local Inventory markers, and expanded data ingestion for targeting. And with Pinterest now up to 578 million users, who come to the platform with shopping intent, it could be worth considering the oppo ...

AI in Digital Marketing - Digital marketers are leveraging AI to understand and influence consumers [1] - AI is redefining human connection in algorithmic marketing [2] - Incorporating attractive words into marketing strategies can attract consumers [3] - AI helps personalize offers based on consumer behavior, as exemplified by Zepto [4] - AI is becoming mandatory for digital marketers, marking a shift from traditional methods [5] - Startups need sophisticated marketing strategies, and AI can assist in this task [6] - Proper targeting and segmentation are crucial for successful marketing campaigns [7] - AI provides suggestions and learns from user data, as seen in Netflix [8][9] - Digital marketers and agencies need to be educated on AI to compete globally [10] Ethical Considerations - Transparency and data privacy are crucial when incorporating AI in marketing [11][12]

Core Insights - DÉKUPLE Group reported strong growth in the first half of 2025, with net sales increasing by 12.3% to €117.4 million and net revenue rising by 5.8% to €88.3 million, driven primarily by digital marketing and international expansion [1][4][5] Financial Performance - Net sales reached €117.4 million, up 12.3% compared to the same period in 2024 [4][5] - Net revenue was €88.3 million, reflecting a 5.8% increase, with digital marketing operations contributing significantly [2][6] - Digital marketing generated €52.6 million in net revenue, marking a 16.1% growth, while magazines and insurance segments saw declines [11][13][14] Segment Analysis - Digital Marketing: - Net revenue increased by 16.1% to €52.6 million, supported by acquisitions and international expansion [11][12] - The segment now accounts for nearly 70% of total net sales, highlighting its strategic importance [2] - Magazines: - Net revenue decreased by 6.9% to €31.8 million, with a focus on targeted customer acquisition to stabilize revenues [13] - The active subscription portfolio declined by 5.9% to 1.788 million [13] - Insurance: - Net revenue for the insurance segment was €3.9 million, down 1.8%, but showed signs of recovery in the second quarter due to AI-driven marketing initiatives [14] Geographic Performance - Revenue in France was €78.2 million, down 2.9%, impacted by market conditions and recent acquisitions [7][10] - International revenue surged by 245.3% to €10.1 million, reflecting successful acquisitions and expansion efforts [9][10] Strategic Outlook - DÉKUPLE aims for profitable growth despite macroeconomic uncertainties, focusing on innovation and targeted acquisitions in digital marketing [15] - The company plans to leverage recent acquisitions to create commercial synergies and optimize costs [15]

Industry Overview - The Zacks Advertising and Marketing industry includes a wide range of services such as advertising, branding, digital marketing, and healthcare marketing, with major players like Interpublic and Omnicom [2] - The pandemic has significantly changed how industry players operate, leading to a focus on strategic initiatives and demand sources in the post-pandemic era [2] Economic Indicators - The economy showed resilience with a GDP growth of 3% in Q2 2025, following a 0.5% decline in Q1, and non-manufacturing activities remained strong as indicated by the Services PMI staying above 50% for 12 of the last 13 months [3] Demand and Revenue Trends - The industry is mature with stable demand for services, and revenues, income, and cash flows are expected to gradually return to pre-pandemic levels, supporting stable dividends for most players [4] - Digital marketing is gaining traction as consumers spend more time on digital platforms, positioning agencies that offer these services for growth [5] Industry Performance - The Zacks Advertising and Marketing industry currently holds a Zacks Industry Rank of 71, placing it in the top 29% of 246 Zacks industries, indicating solid near-term prospects [6] - Over the past year, the industry has underperformed the S&P 500, declining 32% compared to the S&P 500's growth of 16% [7] Valuation Metrics - The industry is trading at a forward 12-month price-to-earnings (P/E) ratio of 9X, significantly lower than the S&P 500's 22.85X and the sector's 21.73X [10] Company Highlights - **Interpublic**: The company benefits from a diverse workforce and has shown commitment to shareholder returns, paying dividends of $479.1 million in 2024 and 2023, indicating confidence in its business [13][14] - The Zacks Consensus Estimate for Interpublic's 2025 EPS has increased by 9.5% to $2.88, with a Zacks Rank of 1 (Strong Buy) [15] - **Omnicom**: The company offers a broad range of services and focuses on consumer-centric solutions, which helps in driving stable and growing revenues [19] - The Zacks Consensus Estimate for Omnicom's 2025 bottom line has been revised upwards by 2% to $8.48, with a Zacks Rank of 2 (Buy) [20] - **Clear Channel Outdoor**: The company reported a 7% year-over-year revenue increase, driven by digital advertising, and has nearly 90% of upcoming revenues under contract, positioning it for continued financial strength [23] - The Zacks Consensus Estimate for Clear Channel Outdoor's 2025 bottom line has been revised upwards by more than 100% to 11 cents, with a Zacks Rank of 2 [24]

[Music] our childhood we have grown up see those ads but with shifting digital paradise we have come to a certain point where digital marketers are leveraging artificial intell intelligence. Then incorporating artificial intelligence into marketing to persuade the consumers to penetrate the minds of the consumers. They want to penetrate. They want to go deeper. They want to learn how algorithms work how they how they're sensing about the particular product.So my today's topic is for bad atti is redefining h ...

Group 1 - Thumzup Media Corporation has closed its public offering of common stock at a price of $10 per share, generating gross proceeds of $50 million before expenses [1][2][3] - The net proceeds from the offering will be utilized for exploring the accumulation of cryptocurrencies and mining equipment, as well as for working capital and general corporate purposes [2][7] - Dominari Securities LLC served as the exclusive placement agent for the offering [2] Group 2 - The offering was conducted under a shelf registration statement filed with the SEC, which was declared effective on May 30, 2025 [3][4] - A preliminary prospectus supplement was filed with the SEC on August 11, 2025, and a final prospectus supplement was filed on August 12, 2025, both of which are available on the SEC's website [4] - Thumzup Media Corporation is focused on digital marketing and financial innovation, operating a platform that allows users to earn cash for sharing branded content on social media [6][7] Group 3 - The company has expanded its treasury strategy to include various leading cryptocurrencies such as Dogecoin, Litecoin, Solana, Ripple, Ether, and USD Coin, indicating a commitment to financial agility [7] - Thumzup is also developing a patent-pending Lifestyle AI Agent Marketplace aimed at enhancing lifestyle planning through AI-powered experiences [7] - The Thumzup app is available for download on major platforms, and the company has received media coverage from CBS Los Angeles and KTLA [8]

Group 1 - Thumzup Media Corporation announced a public offering of common stock priced at $10 per share, including pre-funded warrants for certain investors [1][2] - The company expects to raise approximately $46.5 million in gross proceeds from the offering, which is set to close around August 12, 2025, pending customary closing conditions [2] - Proceeds from the offering will be used for cryptocurrency accumulation, mining equipment, working capital, and general corporate purposes [2] Group 2 - Dominari Securities LLC is the exclusive placement agent for the offering, which is made under a shelf registration statement filed with the SEC [3] - A preliminary prospectus supplement and accompanying shelf prospectus have been filed with the SEC, detailing the terms of the offering [4] Group 3 - Thumzup Media Corporation operates a platform that allows users to earn cash for sharing branded content on social media, with payments processed through digital channels like PayPal [6] - The company has expanded its treasury strategy to include various cryptocurrencies beyond Bitcoin, such as Dogecoin, Litecoin, and Ether, demonstrating its commitment to financial innovation [7] - Thumzup is developing a patent-pending Lifestyle AI Agent Marketplace aimed at enhancing lifestyle planning through AI-powered experiences [7]