南方财经10月27日电，华熙生物旗下核心品牌润百颜宣布冠名北京五棵松、重庆鱼洞两地华熙LIVE场 馆，两大场馆同步升级为"华熙生物・润百颜ECM中心"。该ECM中心集体育赛事、演艺活动、休闲商 业于一体，已成为特色文化地标与城市活力中心。据了解，华熙生物是全球少有的布局ECM（细胞外 基质）领域几乎全部关键物质的企业，以ECM关键物质整体协同为核心研究方向，并已基于ECM口 服、外用及医疗应用建立统一底层技术与产品规划。 ...

Core Insights - The Chinese beauty industry has reached a milestone with Huaxi Biological's core brand, Runbaiyan, officially naming two landmark venues in Beijing and Chongqing as Huaxi Biological·Runbaiyan ECM Centers, marking the brand's significant exposure and strategic extension into urban markets [1][4] Group 1: Brand Strategy and Market Positioning - Runbaiyan's naming of the venues signifies its status as a domestic skincare brand that has successfully branded two major city landmarks [1] - The brand aims to transition from mere brand exposure to a scientific narrative, emphasizing the importance of ECM (extracellular matrix) in both biological and urban contexts [1][8] - The integration of cultural and sports events within these venues is expected to foster emotional connections and commercial prosperity, akin to how ECM supports cellular functions [8][11] Group 2: Scientific Foundation and Innovation - ECM is recognized as a fundamental component for life, influencing cellular organization and communication, and has been identified as a key factor in aging and tissue regeneration by international research [3][9] - Huaxi Biological has invested years in ECM research, aiming to translate scientific understanding into urban living experiences, thereby creating a connection between individuals and cities [3][9] - The scientific insights provided by experts highlight the role of hyaluronic acid in ECM, which is crucial for cellular signaling and regeneration, reinforcing the brand's commitment to scientific innovation [9] Group 3: Consumer Engagement and Experience - The newly established ECM Centers in Beijing and Chongqing will offer a unique blend of sports, entertainment, and leisure, creating vibrant cultural landmarks [11] - Runbaiyan plans to develop a multi-dimensional membership system that enhances consumer experiences by leveraging the foot traffic and cultural engagement at these venues [11][13] - Interactive elements, such as product sampling and exclusive event experiences, are designed to enrich consumer participation and connection with the brand [13][15]