Customer Experience & Psychology - Companies should focus on understanding customer psychology to improve customer experience, as 95% of decisions are made by the subconscious mind [1] - Psychological and neuroscientific approaches are applicable not only to marketing and advertising but also to customer experience [1] - A simple question can change the customer journey and lead to a purchase [1] Branding & Marketing - Branding is not just a logo or colors, but the feeling associated with the brand; companies invest millions/billions in advertising to maintain this emotional connection [1] - The difference between marketing and neuromarketing is that marketing targets the conscious mind, while neuromarketing targets both the conscious and subconscious [2] - Content is not king, but the "Pawn" (sales) is, because sales has one-on-one interactions; reaching the end of the board transforms the pawn into something else [2] Case Studies & Strategies - The mirror strategy at a coffee shop created FOMO (Fear Of Missing Out) and built a strong community base [1] - Nestlé targeted children in Japan with Kit Kat to cultivate a taste for coffee later in life, resulting in Japan becoming a leading coffee importer after 30 years [1] - Companies should view customers as human beings, not just sources of revenue, to ensure sustainability and brand longevity [1]

Storytelling & Context - Stories are more than just content; they provide context and emotional connection, unlike mere data or statistics [3][4] - Understanding the context of stories is crucial for empathy and deeper understanding, moving beyond surface-level information [4] - Sharing personal experiences and emotions can create connections and transform data into relatable human experiences [3] Pandemic Experiences - The pandemic highlighted the importance of family and personal struggles alongside broader health crises [2] - Lockdown and COVID-19 brought about mental health challenges, economic disruptions, and changes in daily life [3] - Many individuals experienced similar feelings of isolation, anxiety, and disruption during the pandemic [2][3] Personal Growth & Resilience - Ordinary individuals can become heroes within their families and communities by facing challenges and supporting others [2] - People realized the importance of understanding individual journeys and struggles, such as postpartum depression or personal exploration [4] - Everyone is the real hero of their own stories, emphasizing the value of personal narratives and experiences [4]