Customer Experience & Psychology - Companies should focus on understanding customer psychology to improve customer experience, as 95% of decisions are made by the subconscious mind [1] - Psychological and neuroscientific approaches are applicable not only to marketing and advertising but also to customer experience [1] - A simple question can change the customer journey and lead to a purchase [1] Branding & Marketing - Branding is not just a logo or colors, but the feeling associated with the brand; companies invest millions/billions in advertising to maintain this emotional connection [1] - The difference between marketing and neuromarketing is that marketing targets the conscious mind, while neuromarketing targets both the conscious and subconscious [2] - Content is not king, but the "Pawn" (sales) is, because sales has one-on-one interactions; reaching the end of the board transforms the pawn into something else [2] Case Studies & Strategies - The mirror strategy at a coffee shop created FOMO (Fear Of Missing Out) and built a strong community base [1] - Nestlé targeted children in Japan with Kit Kat to cultivate a taste for coffee later in life, resulting in Japan becoming a leading coffee importer after 30 years [1] - Companies should view customers as human beings, not just sources of revenue, to ensure sustainability and brand longevity [1]

[Applause] How many of you have ever flown a kite before. It looks easy until the sky changes. People around you shout instructions.Some even try to take over the string while others they just laugh from the sidelines. And often the string snaps. That is what it felts like when I told my family I wanted to study commerce.See, I've always been a good student, the kind who brought home high grades yet even higher expectations. So naturally, my family, close and distant alike, believed it was obvious that I'd ...

[Music] We live in the age of choices. From running shoes to cars, from books to coffee, from online streaming services to office chairs, there are choices all around us. But the question though that I'd like us to sit with today is you think you're choosing but are you.That was quite the beginning. A mouthful. So let's take a step back and help you relax.I'd like you to close your eyes and imagine this with me. You are sitting on a comfy couch with a warm cup of coffee or tea in your hand and you in the ca ...

How do you feel. Good. Sophia is my friend.He's incredible. She's incredible creation. She's a plant grown in concrete.It's kind of impossible. But let's start with a story and Sophia is going to help me to tell you this story as my personal story in a way. And how did we find our eggs in Sophia's project called Greenment.Sophia, meet the audience. You're happy here, right. Yes.I have a question for you. What is the most sustainable shape in the environment, Sophia. You don't know audience can help what is ...