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Peloton Pivots to ‘Healthspan' Strategy of Holistic Wellness
PYMNTS.com· 2025-08-07 17:30
New revenue streams include resale, micro stores, commercial partnerships, and loyalty programs, with cost-cutting initiatives targeting $100 million in annual savings by fiscal 2026.The company is targeting the younger generation, whose needs are more all-encompassing than cardio exercises.Peloton is repositioning itself as a holistic wellness brand, moving beyond cardio to focus on strength, stress management, sleep and nutrition. It also plans to launch a loyalty program.Peloton is repositioning itself a ...