Core Insights - Jay Chou's entry into Douyin (TikTok) has significantly boosted his popularity, gaining over 10 million followers in less than 24 hours, and reaching 20 million followers shortly after [2][3] - The surge in Chou's popularity has led to a notable increase in the stock prices of companies associated with him, termed "Jay Chou concept stocks," with some stocks experiencing gains of over 165% [4][6] Company and Market Impact - The company Giant Star Legend, which holds the IP development rights for Jay Chou, saw its stock price soar by 165% on July 9, closing at 98 HKD, and continued to rise by over 20% the following day [4][6] - A-share companies such as Zhizhong Home and Fengshang Culture also experienced significant stock price increases, with both hitting the daily limit up [7] - The business model of Giant Star Legend revolves around leveraging Jay Chou's IP in new retail, which is expected to enhance sales through his massive fanbase [6][14] Financial Performance - Giant Star Legend reported a total revenue of 584 million RMB in 2024, a year-on-year increase of 35.8%, with net profit rising by 62.4% to 56.05 million RMB [14] - The company's revenue growth is attributed to successful projects involving Jay Chou, including the TV show "Around the World with Jay Chou" [14] IP and Brand Development - Jay Chou's IP has been licensed across five core areas, generating over 1 billion RMB in sales through collaborations with over 200 licensing partners [11][14] - The company has plans to expand its product lines, including health drinks and various consumer goods, capitalizing on current market trends [19] Social Media and Engagement - Jay Chou's previous success on other platforms, such as Kuaishou, where he has 48 million followers, indicates a strong potential for monetization through social media [8][9] - His recent activities, including participation in a reality show and various public appearances, further enhance his brand visibility and engagement with fans [10][11]