Group 1 - The core business of the company includes IP creation and operation as well as new retail, with a focus on media content creation, event planning, and celebrity IP management services [1] - The company has a total fan base of 200 million for its celebrity IP portfolio, and its health management products, including Magic Coffee and Matcha Powder, maintain a leading market share [1] - As of the 2024 annual report, the company reported total revenue of 584 million yuan and a net profit of 56.054 million yuan [2] Group 2 - On August 5, the company completed a placement of 37.52 million shares at a price of 9.13 HKD per share, raising a net amount of 324.1 million HKD [3]

Core Viewpoint - The company, 巨星传奇, is launching the "Finding Zhou Classmate Shanghai Station" project during Jay Chou's concert in Shanghai, marking the largest comprehensive IP, cultural tourism, and concert event related to Zhou Chou's character to date [2][4][7]. Group 1: Project Collaboration - The project is in collaboration with Shanghai Jiushi Cultural Communication Co., Ltd., a wholly-owned subsidiary of the Shanghai State-owned Assets Supervision and Administration Commission [4]. - The partnership aims to explore the "ticket root" economy and its full-scene application, enhancing urban cultural tourism development [9]. - The collaboration will feature Zhou Chou's giant portraits at six landmark locations in Shanghai and various themed pop-up points [6][7]. Group 2: Financial Aspects - On August 5, the company completed a share placement, raising a net amount of HKD 124 million, which will be used to expand retail channel networks, including initial funding for collaboration with Yushu Technology [4][12]. - The planned use of the funds includes purchasing and developing vending machines and robotic equipment, with 38.2% of the net proceeds allocated for this purpose [12][13]. Group 3: IP Development - The company has been intensifying its efforts in developing the Zhou Chou IP since its launch in 2019, focusing on various revenue streams such as event sponsorship, merchandise sales, and licensing fees [9][10]. - The collaboration with Yushu Technology aims to create consumer-grade robotic products with strong IP attributes, enhancing the company's product offerings [14].

Core Insights - Jay Chou's entry into Douyin (TikTok) has significantly boosted his popularity, gaining over 10 million followers in less than 24 hours, and reaching 20 million followers shortly after [2][3] - The surge in Chou's popularity has led to a notable increase in the stock prices of companies associated with him, termed "Jay Chou concept stocks," with some stocks experiencing gains of over 165% [4][6] Company and Market Impact - The company Giant Star Legend, which holds the IP development rights for Jay Chou, saw its stock price soar by 165% on July 9, closing at 98 HKD, and continued to rise by over 20% the following day [4][6] - A-share companies such as Zhizhong Home and Fengshang Culture also experienced significant stock price increases, with both hitting the daily limit up [7] - The business model of Giant Star Legend revolves around leveraging Jay Chou's IP in new retail, which is expected to enhance sales through his massive fanbase [6][14] Financial Performance - Giant Star Legend reported a total revenue of 584 million RMB in 2024, a year-on-year increase of 35.8%, with net profit rising by 62.4% to 56.05 million RMB [14] - The company's revenue growth is attributed to successful projects involving Jay Chou, including the TV show "Around the World with Jay Chou" [14] IP and Brand Development - Jay Chou's IP has been licensed across five core areas, generating over 1 billion RMB in sales through collaborations with over 200 licensing partners [11][14] - The company has plans to expand its product lines, including health drinks and various consumer goods, capitalizing on current market trends [19] Social Media and Engagement - Jay Chou's previous success on other platforms, such as Kuaishou, where he has 48 million followers, indicates a strong potential for monetization through social media [8][9] - His recent activities, including participation in a reality show and various public appearances, further enhance his brand visibility and engagement with fans [10][11]

Core Viewpoint - Jay Chou's recent activities, including his entry into Douyin, have significantly impacted the market, particularly boosting the stock price of his associated company, Superstar Legend [2][5][6]. Group 1: Jay Chou's Social Media Impact - Jay Chou joined Douyin on July 9, 2023, and gained 50,000 followers within 15 minutes, reaching over 13 million followers by July 11 [2]. - His first short video on Douyin was released on July 11, leading to a rapid increase in the stock price of Superstar Legend, which saw a 21.71% rise on the same day [2][6]. - Superstar Legend's stock experienced a total increase of 203.68% from July 7 to July 11, 2023 [6]. Group 2: Superstar Legend's Business Performance - Superstar Legend reported a total revenue of 584 million yuan for the fiscal year 2024, a growth of approximately 35.8% compared to the previous year [7]. - The company's IP creation and operation business generated 314 million yuan in revenue, a 65.1% increase from 190 million yuan in the previous fiscal year [8]. - The new retail business segment recorded revenue of approximately 270 million yuan, growing by 12.5% year-on-year, driven by the popularity of its flagship product, Magic Coffee [7]. Group 3: Multi-Platform Strategy - Superstar Legend is maintaining a multi-platform strategy by operating on both Douyin and Kuaishou, aiming to maximize exposure and fan engagement [4][9]. - The company has successfully created two major celebrity IPs, "Zhou Tongxue" and "Liu Jiaolian," which are crucial for its business growth [7][8]. - The integration of AI technology in its new retail operations is part of the company's strategy to enhance performance and efficiency [7]. Group 4: Future Growth and Diversification - Superstar Legend is actively working on building a diversified IP matrix to reduce reliance on specific celebrity IPs, with plans to introduce new IPs [9][10]. - The company aims to explore new business models beyond new retail to ensure long-term growth and stability [10]. - The establishment of a robust IP incubation and operation mechanism is intended to enhance the company's resilience and growth potential [9][10].

Core Viewpoint - The article highlights the significant impact of Jay Chou's entry into Douyin (TikTok) on the stock performance of his associated company, Giant Star Legend, showcasing the potential of celebrity IP in driving business growth [1][4]. Group 1: Jay Chou's Douyin Account Launch - Jay Chou launched his Douyin account on July 9, 2023, under the name "Zhou Tongxue," and posted his first video on July 11, which utilized AI technology to showcase important moments from his life [1]. - Within three hours of the video release, his account gained over 13 million followers, and the video received 1.659 million likes [1]. Group 2: Stock Performance of Giant Star Legend - Following the video release, Giant Star Legend's stock price surged, increasing by over 36% at one point, and closing with a gain of 21.71% at HKD 15.70 per share, with a trading volume exceeding HKD 4 billion [4]. - In less than four trading days, the stock price of Giant Star Legend has risen by over 200% [4]. Group 3: Business Operations of Giant Star Legend - Giant Star Legend specializes in IP creation and operation, as well as new retail, and has been focusing on the operation of celebrity IP since launching the "Zhou Tongxue" character in 2019 [6]. - The company reported a revenue of CNY 584 million for the fiscal year 2024, representing a year-on-year increase of 35.8%, with IP business revenue reaching CNY 314 million, up 65.1% year-on-year [6]. - The annual report indicates that Giant Star Legend continues to promote celebrity IP, invest in concerts, and organize events, including activities like "Finding Zhou Tongxue" to attract fans and exhibitions in various locations, while also exploring overseas markets [6].

Group 1 - Jay Chou's entry into Douyin has led to a significant increase in his fan base, surpassing 10 million followers within 21 hours, which has positively impacted the stock market, particularly for the company Giant Star Legend (6683.HK) [1] - Giant Star Legend's stock price has seen a remarkable increase of 204.55% over three days, with a peak intraday rise of 23.63%, reaching a closing price of 12.30 HKD and a total market capitalization exceeding 11 billion HKD [1] - On the day of Jay Chou's announcement, the stock price surged by 165.6%, closing at 12.42 HKD, with a trading volume that surpassed major companies like Tencent, indicating strong market interest [1] Group 2 - The market's enthusiasm is driven by expectations of potential revenue from Jay Chou's activities on Douyin, leading to a reassessment of the commercial value of his IP [2] - Giant Star Legend has extensive experience in IP creation and management, having developed significant IPs like "Zhou Tongxue" and "Liu Jiaolian," with a total fan base of 250 million across various celebrity IPs [2] - The company has successfully expanded the licensing business for "Zhou Tongxue," generating over 1 billion RMB in sales through collaborations with over 200 licensed partners [2] Group 3 - Giant Star Legend's revenue for 2024 reached 5.84 billion RMB, marking a year-on-year increase of approximately 35.8%, with IP business revenue growing by 65.1% [3] - The development of IP images is seen as a way to create "emotional assets" that can transition from fan culture to mainstream consumption, potentially leading to sustainable brand assets and commercial returns [3] - The report from Zhongtai Securities highlights the investment value in the cultural consumption industry, emphasizing the importance of IP commercialization [4]

Core Viewpoint - The announcement of Jay Chou's account "Zhou Tongxue" on Douyin has led to a significant surge in related concept stocks, particularly for companies associated with his IP and events, indicating strong market confidence in the commercial value of his entertainment career and the virtual IP [1][3]. Company Performance - Giant Legend's stock price increased by 94.38%, with a market value rise of approximately HKD 51.944 billion (around RMB 47.51 billion) in one day following the announcement [1]. - As of the evening of July 9, the Douyin account "Zhou Tongxue" had reached 7.5 million followers, expected to surpass 10 million soon [2]. - For the fiscal year 2024, Giant Legend's revenue is projected to be approximately RMB 584 million, a year-on-year increase of 35.75%, with a net profit of about RMB 50.24 million, up 21.32% [8]. Revenue Breakdown - Giant Legend's business is divided into two main segments: 1. New retail, which includes sales of health drinks and skincare products, generating around RMB 270 million in revenue [8]. 2. IP creation and operation, which includes event planning, program production, and IP licensing, contributing approximately RMB 314 million in revenue [8][9]. IP and Product Development - The "Zhou Tongxue" IP has shown strong commercial potential, with collaborations on toys and merchandise frequently ranking among bestsellers [13]. - The company plans to enhance its media content, expand product lines, and explore international markets, including the development of unique digital products and collaborations with international stars [20]. Market Trends - The star IP economy is gaining traction, with significant sales figures reported during major shopping events, indicating a robust market for celebrity-related merchandise [21]. - The growth of the star IP economy is reflected in the increasing popularity of related products, with notable sales achievements in the toy and merchandise sectors [21][26].

Core Viewpoint - The stock price of Superstar Legend surged significantly following Jay Chou's entry into Douyin, indicating strong market interest in celebrity-driven IPs and their potential for revenue generation [1][2]. Company Overview - Superstar Legend, established in 2017, focuses on IP creation and operation as well as new retail, and is listed on the Hong Kong Stock Exchange [2][5]. - The company has developed two major celebrity IPs: "Zhou Tongxue" (Jay Chou) and "Liu Jiaolian" (Liu Genghong), with a combined fan base of 200 million [1][5]. Financial Performance - In 2024, Superstar Legend reported revenues of 584 million yuan, a year-on-year increase of 35.75%, and a net profit of 56.05 million yuan, up 62.4% [3]. - The new retail segment generated approximately 270 million yuan in revenue, reflecting a growth of about 12.5% compared to 2023 [4]. IP Development and Events - The company has successfully launched various television programs, including "Zhou You Ji 2" and "Le Lai Le Kuai Le," which have achieved high viewership ratings and significant social media engagement [3]. - Superstar Legend has organized multiple online and offline events, including a fitness carnival and a concert featuring Liu Genghong [3]. Strategic Partnerships - The company has a long-term IP licensing agreement with Jay Chou's management company, allowing for extensive collaboration in various entertainment sectors [5]. - Superstar Legend has also ventured into digital content, creating a digital avatar for Jay Chou and expanding its IP licensing into the metaverse [6]. Market Positioning - The company has carved out a unique monetization path by integrating self-owned celebrity IPs with content-driven scenarios and new retail, establishing a strong competitive barrier [7]. - The effective media operations and event planning around its core assets, Jay Chou and Liu Genghong, have significantly enhanced their social influence and extended the lifespan of their IPs [7].

Core Viewpoint - Jay Chou's entry into Douyin has significantly boosted the stock price of his associated company, Superstar Legend, demonstrating the powerful commercial impact of the "Jay Chou effect" [1]. Group 1: Company Overview - Superstar Legend (06683.HK) is primarily engaged in businesses related to Jay Chou, including concerts, endorsements, and sales of merchandise linked to his intellectual property [11]. - The company was founded by Jay Chou's mother, Ye Huimei, who serves as the controlling shareholder [11]. Group 2: Financial Performance - In 2024, Superstar Legend reported a revenue of 584 million yuan, representing a year-on-year growth of 35.75%, and a net profit of 56 million yuan, up 62.40% from the previous year [11]. - The company's business model focuses on leveraging popular IP content to drive sales and enhance brand visibility [11]. Group 3: Recent Developments - Jay Chou's Douyin account has gained over 2.1 million followers shortly after its launch, marking his return to Chinese social media after five years [1]. - The stock price of Superstar Legend surged over 100%, reaching a peak of 12.86 HKD per share following Chou's announcement [9]. - The company has been actively promoting its IP through various events, including the "Finding Zhou Tongxue" campaign, which features pop-up stores and cultural activities in multiple cities [12].

Core Insights - Jay Chou, a major star in the Chinese music industry, has officially entered Douyin with his character "Zhou Tongxue," generating significant online buzz. This marks the second time he has joined a social media platform under this identity, with the backing of the company "Giant Star Legend" (6683.HK) [1] - Giant Star Legend operates in two main segments: IP creation and operation, and new consumption. The company has successfully developed the "Zhou Tongxue" and "Liu Jiaolian" IPs, accumulating a total fan base of 250 million across various celebrity IPs [1][2] - The "Zhou Tongxue" IP has been monetized through collaborations with over 200 licensed partners, generating sales exceeding 1 billion yuan in the past five years [2] - The company has expanded its IP business into digital content, collaborating with a Hollywood effects team to create a digital persona for Zhou Tongxue and launching a pilot film in the metaverse [2] - The reality show "Zhou You Ji," tailored for Jay Chou, has achieved high ratings and significant online engagement, indicating strong audience interest and potential for further monetization [3] - Giant Star Legend is innovating in the integration of music events with tourism, creating immersive experiences that link concerts with local attractions, thereby enhancing economic models [3] - In the new consumption sector, the company employs an "IP-enabled new consumption" model, leveraging celebrity IPs to drive sales of health and skincare brands, creating a closed-loop commercial ecosystem [4] - The entry of Jay Chou into Douyin is expected to enhance the company's fan acquisition capabilities, expanding its reach into interest-based e-commerce and boosting revenue from IP-related products and brand collaborations [4]