Core Insights - Labubu, a Chinese original IP character, is gaining global popularity, transitioning from blind box shelves to the world stage, reflecting a shift in cultural aesthetics, consumer psychology, and lifestyle [1][2][3] - The success of Labubu is attributed to its appeal to the "Z generation" with its "cute-ugly" aesthetic and the effective operational model of Pop Mart, which creates a sense of scarcity through limited releases and blind box mechanisms [1][2] - Labubu's overseas sales are projected to grow over 60% in 2024, establishing it as one of the most globally influential images of the brand [1] Group 1: Cultural Impact - Labubu represents a new symbol of dialogue between Chinese trend culture and the world, evolving from a niche hobby to a representation of a "lightweight lifestyle" emphasizing individual expression and emotional consumption [3][4] - The character's local adaptations, such as a version dressed in Thai silk and collaborations with local artists in Paris, showcase a culturally sensitive approach to global expansion [2][3] Group 2: Consumer Engagement - Labubu fulfills users' needs for self-expression and emotional comfort, becoming a part of their daily lives and social interactions, as evidenced by the frequent mentions on social platforms [3][4] - The integration of Labubu into various lifestyle products, including apparel and cultural items, illustrates a comprehensive ecosystem that extends from "play" to "wear" and "use," indicating a future direction for consumer culture [3]