Core Insights - The company is exploring a new model for IP value transformation through its core IP "Zhou Tongxue" [1][3] - The "Heartfelt Art Realm Zhou Tongxue Art Exhibition" in Wuhan marks a significant milestone in the internationalization of the company's IP strategy [1][3] - The exhibition features over 20 collaborative works from top international trend artists, enhancing the cultural connotation of the "Zhou Tongxue" IP [1][4] Company Strategy - The collaboration is a crucial step for the company in the field of IP operations, aiming to accelerate the construction of a global artist resource pool [3] - The company plans to strengthen the development capabilities of original IP and derivative content related to "Zhou Tongxue" [3] - The integration of the art exhibition with the upcoming Jay Chou concert aims to provide a complete consumer experience from viewing to purchasing [4] Market Impact - Since its launch in 2019, the "Zhou Tongxue" IP has achieved over 1 billion yuan in sales through various innovative models [4] - The company views IP as a core asset driving new consumption patterns, with the Wuhan exhibition serving as an experiment in "IP scene transformation" [4] - The strategy of collaborating with international trend artists is similar to resource integration methods used by leading companies in the industry, aiming to build a unique artistic creation ecosystem [4] Future Plans - The company intends to create a dynamic IP content pool that updates based on market feedback, employing a selection mechanism to identify and incubate popular works [4] - This approach aims to enhance commercial conversion efficiency and strengthen the company's differentiated advantage in the competitive IP market [4]

Core Viewpoint - The company Giant Legend announced the conditional acquisition of approximately 1.17% equity in the National Stadium Company, which corresponds to a registered capital of approximately RMB 24.3 million [2][4]. Group 1: Acquisition Details - The acquisition is aimed at enhancing the company's strategic development direction by leveraging the iconic asset of the National Stadium, known as the "Bird's Nest," to foster collaboration in large-scale cultural and entertainment events [6]. - The seller, Beijing Jinzou Sunshine Consulting Co., Ltd., is currently undergoing bankruptcy liquidation, and the acquisition is subject to several conditions, including the lifting of equity freezes and the waiver of preemptive rights by existing shareholders [6]. Group 2: Company Background - Giant Legend was established in 2017 and focuses on new retail and IP creation and operation, with notable celebrity IPs including Jay Chou and Liu Genghong [6]. - The company's new consumption business, primarily selling health management products, saw significant growth, with revenue increasing by 91.5% year-on-year to RMB 211 million in the first half of the year [7]. Group 3: Financial Performance - In the first half of the year, Giant Legend's total revenue reached RMB 355 million, a year-on-year increase of 33%, while net profit decreased by 58.9% to RMB 10.27 million [7]. - The IP creation and operation segment experienced a decline in revenue, down 8.2% to RMB 143 million, and operating profit fell by 24.53% to RMB 55.37 million [7].

Group 1 - The target company is the construction and operation entity of the National Stadium (Bird's Nest), with approximately 53.23% of its shares held by Beijing State-owned Assets Management Co., Ltd. [1] - The board of directors of Giant Star Legend believes that the Bird's Nest, as a rare landmark asset, will enable more collaboration in large-scale cultural and sports events and IP resource integration through the acquisition [1] - The acquisition is expected to enhance the group's capabilities in IP value transformation and industrial synergy, creating positive benefits for the group's long-term development [1] Group 2 - On September 16, Giant Star Legend announced through the Hong Kong Stock Exchange that its wholly-owned subsidiary, Xing Chuang Yi (Kunshan) Cultural Entertainment Co., Ltd., has entered into a share acquisition agreement [3] - According to the agreement, Xing Chuang Yi will conditionally acquire approximately 1.17% of the shares of the National Stadium Limited Liability Company, corresponding to a registered capital of approximately 24 million yuan that has been fully paid [3]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示 概 不 就 因 本 公 告 全 部 或 任 何 部 分 內 容 而 產 生 或 因 依 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 何 責 任。 Star Plus Legend Holdings Limited 巨星傳奇集團有限公司 （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股 份 代 號：6683） 自願公告 收購目標公司股權 本 公 告 乃 由 巨 星 傳 奇 集 團 有 限 公 司（「本公司」，連 同 其 附 屬 公 司 統 稱「本集團」） 自 願 作 出，旨 在 告 知 本 公 司 股 東（「股 東」）及 潛 在 投 資 者 本 集 團 的 最 新 業 務 發 展。 股權收購協議 收 購 事 項 須 待 包 括 出 售 權 益 解 除 凍 結、目 標 公 司 股 東 放 棄 優 先 購 買 權、履 行 完 畢 必 要 的 國 資 監 管 程 序（如 需）的 若 干 先 決 條 件 獲 得 滿 足 ...