Group 1: Company Performance - The company achieved high growth in Q3 2025, with a significant increase in revenue and retail terminal performance, despite a slight decline in overall gross margin [2] - The net profit margin (excluding goodwill impairment) increased to 7.8%, reflecting improved profitability due to refined management and cost control [3] - The company’s net asset return rate reached a historical high, driven by continuous efforts in operational efficiency and product innovation [3] Group 2: Product Development - The company focuses on four core directions in product development: "intangible cultural heritage flower silk," "traditional high craftsmanship," "beaded braiding," and "popular IP," enhancing product uniqueness and craftsmanship [4] - New product lines launched in Q3 include "Flower Silk: Wind and Rain Bridge," "Flower Silk: Fortune and Prosperity," and several "Zhenjin" series, receiving positive market feedback [5] - The company has established a systematic product development capability, allowing it to adapt to market trends and consumer demands effectively [3] Group 3: E-commerce Strategy - The company has optimized its e-commerce strategy, focusing on brand consistency and collaborative marketing, leading to improved profitability despite stable online revenue [6] - The introduction of high-margin products from offline to online channels has contributed to the growth in profitability [6] Group 4: Expansion Plans - The company has opened 7 stores in overseas markets, including Malaysia, Thailand, Cambodia, and Singapore, indicating a strategic move towards Southeast Asia for future expansion [7] - The franchise model has led to an increase of 144 new franchise stores in the first three quarters, although this has slightly impacted gross margin [3]