Core Viewpoint - The company has successfully implemented its brand philosophy of "interpreting Eastern culture through fashion" across various product lines, leading to significant market feedback and high growth in retail and revenue [1][2] Group 1: Product Innovation - The company launched a series of high-weight, high-ticket brand products since the second half of last year, including the "Zhenjin Zhenzuan," "Fanhua," and "Palace Culture" series, which received positive market responses [1] - New product lines such as "Hua Si · Fengyu Qiao," "Hua Si · Fulu," "Zhenjin · Fanghua," "Zhenjin · Jilan," and "Zhenjin · Ruiyou" were introduced in the third quarter, showcasing the company's strong product innovation capabilities [1] Group 2: Operational Efficiency - The company has made continuous investments in refined operations and digital empowerment, leading to improved operational capabilities in the gold category, which complements product strength [1] - Despite a reduction in the number of self-operated stores, revenue from self-operated channels achieved double-digit growth in the first three quarters, with a steady increase in quarterly gross margin [1] Group 3: Franchise Expansion Strategy - The company has actively pursued a light-asset expansion strategy focused on franchising, resulting in a net increase of 144 franchise stores in the first three quarters [2] - Although the increase in franchise proportion slightly reduced gross margin, refined management led to a decrease in expense ratios by 2.89 percentage points, enhancing profit elasticity and increasing the sales net profit margin (excluding goodwill impact) to 7.8% [2] - The company's efforts have resulted in record-high profitability and overall return on net assets in its jewelry business, indicating a positive trend in profitability that is expected to continue [2]

Group 1: Company Performance - The company achieved high growth in Q3 2025, with a significant increase in revenue and retail terminal performance, despite a slight decline in overall gross margin [2] - The net profit margin (excluding goodwill impairment) increased to 7.8%, reflecting improved profitability due to refined management and cost control [3] - The company’s net asset return rate reached a historical high, driven by continuous efforts in operational efficiency and product innovation [3] Group 2: Product Development - The company focuses on four core directions in product development: "intangible cultural heritage flower silk," "traditional high craftsmanship," "beaded braiding," and "popular IP," enhancing product uniqueness and craftsmanship [4] - New product lines launched in Q3 include "Flower Silk: Wind and Rain Bridge," "Flower Silk: Fortune and Prosperity," and several "Zhenjin" series, receiving positive market feedback [5] - The company has established a systematic product development capability, allowing it to adapt to market trends and consumer demands effectively [3] Group 3: E-commerce Strategy - The company has optimized its e-commerce strategy, focusing on brand consistency and collaborative marketing, leading to improved profitability despite stable online revenue [6] - The introduction of high-margin products from offline to online channels has contributed to the growth in profitability [6] Group 4: Expansion Plans - The company has opened 7 stores in overseas markets, including Malaysia, Thailand, Cambodia, and Singapore, indicating a strategic move towards Southeast Asia for future expansion [7] - The franchise model has led to an increase of 144 new franchise stores in the first three quarters, although this has slightly impacted gross margin [3]

Investment Rating - The investment rating for the company is "Outperform the Market" [5][3][16] Core Views - The company has shown stable revenue growth in Q3, with a notable increase in non-recurring net profit due to a low base from the previous year. Q3 revenue reached 180 million yuan, a year-on-year increase of 4.06%, while the net profit attributable to shareholders decreased by 19.11% to 3.73 million yuan. The non-recurring net profit increased by 40.08% to 4.27 million yuan [1][8] - The company is focusing on a "light asset" expansion strategy, significantly reducing capital expenditures. As of the end of Q3 2025, the company operated 272 hotels and signed 12 new projects, adding nearly 2,000 rooms. Cash payments for fixed and intangible long-term assets decreased by 73.9% to 28 million yuan [2][10] - The company is pursuing differentiated growth through a combination of light and heavy asset strategies, collaborating with trust institutions to establish industry funds and enhancing its brand presence through partnerships with international hotel giants [2][15] Summary by Sections Financial Performance - In Q3 2025, the company achieved a revenue of 180 million yuan, a 4.06% increase year-on-year. For the first three quarters, total revenue was 506 million yuan, up 0.58% year-on-year. However, the net profit attributable to shareholders for the first three quarters decreased by 45.92% to 10 million yuan [1][8] - The company's RevPAR (Revenue per Available Room) for Q3 decreased by 3.32% year-on-year, with occupancy rates increasing by 4.97 percentage points but average daily rates dropping by 10.2% [1][10] Strategic Initiatives - The company is deepening its "light asset" strategy, with a significant reduction in capital expenditures. The number of hotels under operation is 272, with 211 hotels in the pipeline. The company aims to alleviate the profit drag from new store ramp-up periods through asset management platforms and strategic partnerships [2][15] - The company has established exclusive franchise rights for the COMFORT and QUALITY brands in mainland China, enhancing its ability to attract inbound tourists [2][15] Earnings Forecast - The earnings forecast for 2025-2027 has been adjusted, with net profit estimates revised down to 15 million yuan, 46 million yuan, and 86 million yuan respectively. The dynamic PE ratios for these years are projected at 274, 91, and 49 times [3][16][17]