丨证券研究报告丨 公司研究丨点评报告丨潮宏基（002345.SZ） [Table_Title] 潮宏基 2025 年中报点评：单店显著增长，加强 产品研发 报告要点 [Table_Summary] 2025 上半年公司实现收入 41.0 亿元，同比增长 20%，归母净利润 3.3 亿元，同比增长 44%， 单二季度实现收入 18.5 亿元，同比增长 13%，归母净利润 1.4 亿元，同比增长 44%。 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 分析师及联系人 [Table_Author] SAC：S0490514080004 SAC：S0490520080019 SAC：S0490525080008 SFC：BUV258 李锦 罗祎 张彦淳 潮宏基（002345.SZ） cjzqdt11111 [Table_Title 潮宏基 20252]年中报点评：单店显著增长，加强 产品研发 [Table_Summary2] 事件描述 2025 上半年公司实现收入 41.0 亿元，同比增长 20%，归母净利润 3.3 亿元，同比增长 44%， 单二季度实现收入 18. ...

Core Viewpoint - The popularity of the collectible toy brand Labubu has surged globally, with celebrities endorsing it, leading to a significant increase in demand and subsequent issues with scalpers [1][4][11] Company Developments - TOP TOY, a collectible toy brand under Miniso, is reportedly seeking to go public in Hong Kong, having engaged JPMorgan and UBS for its IPO process [1][4] - TOP TOY aims to introduce new investments from sovereign wealth funds before selling shares, marking its second attempt at an IPO since March [1][4] - The brand was established in December 2020 and has expanded its product offerings significantly, with around 11,000 SKUs by the end of last year [4] Financial Performance - TOP TOY's revenue for 2024 is projected to grow by 44.71% to 984 million RMB, with GMV increasing by 41.04% to 814 million RMB [4][5] - The total number of transactions increased by 56.71% to approximately 19.9 million, although the average transaction value decreased by 9.73% to 109.5 RMB [4][5] - Compared to competitors, TOP TOY's performance lags behind leading companies like Pop Mart, which reported revenues of 13.038 billion RMB in 2024 [4][6] Market Position and Strategy - TOP TOY's self-owned IP accounts for a low single-digit percentage of its revenue, relying heavily on third-party brand products [6][8] - The company plans to differentiate itself by focusing on global IPs rather than developing its own, aiming to create products through reinterpretation of existing popular IPs [8][9] - TOP TOY has ambitious plans to open over 1,000 stores globally within five years, with expectations that overseas sales will exceed 50% of total sales [9][10] Competitive Landscape - The collectible toy market is competitive, with companies like Pop Mart and 52TOYS also pursuing IPOs and expanding their market presence [1][11] - Pop Mart's revenue from overseas markets has seen significant growth, indicating a trend among collectible toy brands to expand internationally [10][11]

Core Viewpoint - Wanda Film is enhancing its IP collaboration strategy through partnerships with leading IPs to diversify revenue streams and reduce reliance on box office performance [1] Group 1: IP Collaboration - Wanda Film's subsidiary, Time Network, is focusing on full-chain IP operations and industry integration [1] - Collaborations include popular IPs such as "Genshin Impact," "Identity V," and Pop Mart's "Baby Molly," among others [1] - The company has developed over a hundred related SKUs to engage younger consumer demographics [1] Group 2: Revenue Diversification - The strategy aims to activate consumer demand beyond ticket sales, thereby increasing non-ticket revenue [1] - Future plans include expanding the IP copyright pool and venturing into various fields such as trendy toys, art products, and virtual ecosystems [1] - This approach is expected to enhance the company's intrinsic investment value [1]