IP孵化机制

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潮玩品牌真正价值是什么
Jing Ji Ri Bao· 2025-06-27 22:05
Group 1 - The core viewpoint of the articles highlights the volatility of the collectible toy market, particularly focusing on the LABUBU series from Pop Mart, which saw a significant price drop in the secondary market despite initial high demand and auction success [1][2] - Pop Mart's strategy to increase supply of popular products aims to stabilize the market and retain core customers, moving away from a reliance on artificial scarcity [1][2] - The concept of "emotional consumption" has gained traction in China, with Pop Mart successfully tapping into the unique desires of younger consumers through limited releases and blind box mechanisms [2][3] Group 2 - Pop Mart is establishing a robust IP incubation mechanism, allowing for continuous innovation and the development of new characters, which is essential for maintaining market relevance [2] - The company is creating immersive consumer experiences, such as the LABUBU wishing tree in Chengdu, to foster emotional connections with consumers and enhance brand loyalty [3] - Pop Mart is exploring a diversified commercial ecosystem, aiming to expand the IP value beyond toys into various sectors, thereby creating a more substantial cultural identity for its products [3]