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假期消费温和增长,文旅消费多元扩容
China Post Securities· 2026-01-05 06:05
Group 1: Consumer Trends - During the New Year's holiday, inter-regional mobility increased by 19.62% year-on-year, with a total domestic travel expenditure of CNY 847.89 billion, up 6.35% from 2024, reflecting a compound annual growth rate of 3.12%[1][12] - The average ticket price for domestic flights reached CNY 684.6, a 9.8% increase compared to 2025, indicating a strong recovery in travel demand[16] - Dining consumption showed robust growth, with key provinces reporting increases of 18% in Zhejiang and 36.5% in Nanjing, while overall dining consumption in Guangxi rose by 5.8%[17] Group 2: Economic Indicators - The manufacturing PMI returned to the expansion zone at 50.1%, reflecting a 0.9 percentage point increase, indicating improved economic conditions[2][18] - The construction sector's PMI rose to 52.8%, a 3.2 percentage point increase, benefiting from favorable weather and ongoing policy support[23] - The service sector's PMI was at 49.7%, showing a slight recovery but still below the expansion threshold, indicating mixed performance across industries[24] Group 3: Policy and Market Outlook - The "Two New" policies are expected to provide support for stable consumption, despite a potential mild contraction in funding scale for 2026[26] - International commodity prices are rising, which may pressure corporate profits and indirectly affect employment, potentially limiting demand recovery[26] - The government has initiated a CNY 295 billion investment plan for key projects, including the Guangzhou New Airport, to stabilize investment growth[26]