Group 1 - The core viewpoint of the article is that the company is adapting to the K-shaped consumption trend by launching high-cost performance products under the Fule brand, actively participating in market competition [1] - In the first half of the year, the sales volume of high-cost performance products, represented by the Fule brand, reached approximately 10,000 tons [1] - The high-cost performance products operate through new brands, new customers, and new channels, supplementing the company's existing brands and products, and bringing in new growth [1]

Group 1: Financial Performance and Projections - The company expects a decrease in meat product costs year-on-year in the second half of 2025, maintaining high profit margins for meat products [3] - The pig and poultry farming sectors have shown significant improvement, with a substantial reduction in operating losses year-on-year [4] Group 2: Sales Performance - In the first half of 2025, meat product sales in emerging channels grew by 21%, accounting for 17.6% of total sales, with significant contributions from the snack and e-commerce channels [5] - Sales in the catering channel increased by 2% year-on-year in the first half of 2025 [6] - High-cost performance products, such as the Fule brand, sold approximately 10,000 tons in the first half of 2025, contributing to market competition [7] - New meat products achieved sales of 65,000 tons, representing 10% of total meat product sales, generating revenue of 1.44 billion yuan, which is 12% of total meat product sales revenue [8] Group 3: Sales Growth Drivers - The increase in meat product sales in Q2 2025 was attributed to the implementation of specialized sales teams and enhanced market operations [9] - The company has focused on expanding new channels, resulting in significant growth in sales from member supermarkets and convenience stores [9] Group 4: Future Strategies - The company plans to continue reforming sales structures and enhancing market operations [10] - There will be an emphasis on developing professional clients and expanding the customer base [10] - The company aims to strengthen network development and improve product offerings to meet diverse consumer needs [10] - Digital applications will be leveraged to empower market sales [11]