Core Viewpoint - The KTV industry is evolving into a dining destination for urban workers, where food quality is becoming a significant factor in KTV selection, alongside traditional singing and entertainment offerings [4][5][39]. Group 1: KTV as a Dining Destination - KTVs are no longer just about singing; they are becoming recognized as food hubs, with diverse and high-quality menu options that rival traditional dining establishments [5][6][9]. - The competition among KTVs now includes the quality of their food offerings, with many locations featuring local specialties and unique dishes that cater to regional tastes [9][12][39]. - Urban workers are increasingly using KTVs for dining, with the experience of eating and singing together becoming a popular social activity [11][14][45]. Group 2: The Role of Pre-prepared Food - The rise of pre-prepared meals in KTVs is reshaping the dining experience, allowing for convenience and consistency in food quality, which appeals to busy urban workers [21][22][39]. - KTVs are leveraging pre-prepared food to meet the demands of young consumers who prioritize taste, convenience, and affordability in their dining choices [39][44]. - The acceptance of pre-prepared meals in KTVs reflects a broader trend where consumers are willing to overlook the origins of their food as long as it meets their expectations for flavor and value [22][37]. Group 3: Changing Consumer Preferences - The shift in consumer behavior indicates that younger generations are seeking venues that combine dining, entertainment, and social interaction, with KTVs filling this niche effectively [45][47]. - KTVs are adapting to the changing entertainment landscape by offering a space that caters to the emotional and social needs of urban workers, providing a buffer between work and personal life [45][47]. - The transformation of KTVs into multi-functional spaces highlights the industry's response to the decline in traditional singing venues, as they strive to attract a younger audience [42][44].