MPV价值重塑

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推出20万元内中大型插混MPV 东风风行搅局新能源MPV赛道
Zhong Guo Jing Ying Bao· 2025-08-24 05:05
Group 1 - The MPV market in China is experiencing a resurgence, with sales projected to rise from 970,000 units in 2022 to 1,080,000 units by 2024, driven by the increasing number of multi-child families [2] - The structure of the MPV market is changing, with a shift towards family-oriented users, which is revitalizing the market [2] - Dongfeng Fengxing's new Starry V9 series has entered the market, priced competitively at 179,900 yuan and 199,900 yuan, with subsidies bringing prices down to 149,900 yuan and 169,900 yuan [2] Group 2 - Dongfeng Fengxing aims to be a leader in the MPV market, focusing on providing mature technology, innovative features, and a comfortable user experience [3] - The company conducted research with 10,000 potential users to identify key pain points for MPV customers, including insufficient range, third-row seating issues, comfort concerns, safety anxieties, and quality worries [4] - The Starry V9 series is designed to address these pain points, offering long range, spaciousness, comfort, safety, and high quality, all at a price point below 200,000 yuan [4]