2025年9月20日，20万内唯一中大型插混MPV——东风风行星海V9越享系列正式在山东市场上市。新车共分舒适型/豪华型两个版型，官方指导价分别为 17.99/19.99万元，国补央补后低至14.99/16.99万元起。凭借续航、空间、舒适、安全、品质五大升舱，东风风行星海V9越享系列以燃油车的价格，为用户带 来高端新能源车的豪华体验，标志着"20万内新能源豪华MPV时代"正式到来。 2025年8月11日起至9月30日24点前，用户完成购车开票，还可享有价值2.9万元的专属权益，及价值4万元的越享权益，以及8年或16万公里的整车质保，让 用户全生命周期拥车无忧，轻松实现"生活升舱"。 | HERRY | 2007年 10 | | --- | --- | | 心金融礼 | 3成2年0息、低首付3年/4年/5年低息 | | 友同行礼 | 转介绍购送9999风行币 | | | 智驾「无忧」价值8000元 | 25年体系积淀，精准洞悉用户核心痛点 一代人，有一代人的MPV。从2001年首款菱智终结合资MPV垄断，到2025年星海V9越享系列上市，二十五年，东风风行承袭军工精神，始终紧跟时代脉 搏，为每一个家庭提供最贴 ...

Core Viewpoint - The article highlights the recent developments in the electric vehicle (EV) market, focusing on new car launches, company performance, and strategic moves by various manufacturers in the industry. New Car Launches - Dongfeng Mengshi M817 launched with a price range of 319,900 to 349,900 yuan, featuring a robust design and advanced technology [4][5][19] - Tesla Model Y L launched with a starting price of 339,000 yuan, offering a six-seat layout and enhanced aerodynamics [20][21][27] - GAC's Haobo HL extended-range version launched with a price range of 269,800 to 299,800 yuan, showcasing advanced battery technology [28][34][36] - New Haval Menglong launched with a price range of 173,800 to 208,800 yuan, featuring updated technology and design [37][39][44] - Dongfeng Fengxing Xinghai V9 launched with a price range of 179,900 to 199,900 yuan, designed as a mid-to-large plug-in hybrid MPV [45][48][53] - Xiangjie S9T opened for pre-sale at a starting price of 328,000 yuan, available in both extended-range and pure electric versions [57][61][65] - All-new NIO ES8 opened for pre-sale with a price range of 416,800 to 456,800 yuan, featuring advanced technology and design [69][72][77] - Geely Galaxy M9 opened for pre-sale with a price range of 193,800 to 258,800 yuan, showcasing innovative design and technology [78][81][88] Company Dynamics - Leap Motor reported its 2025 H1 financial results, achieving a net profit of 33 million yuan for the first time, with a delivery volume of 221,664 units, up 155.7% year-on-year [89][91] - XPeng Motors announced its Q2 2025 financial results, with a delivery volume of 103,181 units, a 241.6% increase year-on-year, and a gross margin of 17.3% [92][94][97] - Xiaomi Group reported its Q2 2025 financial results, with 81,302 vehicle deliveries and a gross margin of 26.4% [98][99][110] - NIO reduced the price of its 100kWh battery pack by 20,000 yuan, reflecting a strategy to enhance competitiveness [111][112] - NIO's G318 route for battery swapping was officially completed, enhancing its charging infrastructure [115][119] - The "Starry Sky Plan" aims to enter the automotive sector through an ecological cooperation model, focusing on global expansion [122][126] - Great Wall Motors initiated a tender for its ultra-luxury brand BG, indicating a strategic move into the high-end market [127][131] - Geely announced the launch of the world's first AI cockpit, focusing on advanced AI capabilities in vehicles [132][137] - He Xiaopeng increased his stake in XPeng Motors, reflecting confidence in the company's growth potential [138][140] - Lantu Motors is set to list on the Hong Kong Stock Exchange, aiming to enhance its market presence [141][144] International News - A class-action lawsuit was filed against Tesla in California, alleging misleading claims about its Full Self-Driving (FSD) capabilities [149][151] - Tesla launched a zero-down payment leasing service for certified used Model 3 and Model Y vehicles in California and Texas [152][155]

Group 1: Audi E5 Sportback - Audi E5 Sportback officially launched pre-sales on August 18, with a price range of 235,900 to 319,900 yuan [1] - The vehicle is based on a smart digital platform co-developed by SAIC and Audi, positioning it as a pure electric mid-size sedan with single and dual motor versions [1][4] - The design closely follows the Audi E concept car, featuring a closed front face and hatchback shape, with a sporty aesthetic highlighted by dynamic lighting [1][4] - Dimensions are 4881mm in length, 1960mm in width, 1479mm in height, and a wheelbase of 2950mm [1] - Interior features include a 59-inch integrated screen, Qualcomm Snapdragon 8295 chip, and a minimalist design [2] - The vehicle supports advanced driving assistance with 27 sensing hardware components and NVIDIA Orin-X chip for various driving scenarios [4] - Powertrain options include single motor versions with 299 hp and 408 hp, and dual motor versions with 525 hp and 787 hp, with battery capacities ranging from 76.2 to 100 kWh [4] Group 2: Market Competition - The E5 Sportback enters a competitive market against Tesla Model 3, NIO ET5T, and Zeekr 007, showcasing strong product capabilities in smart features and performance [6] - The model's market performance will heavily depend on consumer recognition of "Audi manufacturing" quality and brand heritage, reflecting Audi's localization strategy in China [7] Group 3: GAC Haobo HL Range Extender - GAC's Haobo HL range extender version launched on August 19, with a price range of 269,800 to 299,800 yuan, featuring a 1.5T range extender system [9] - The vehicle offers a CLTC pure electric range of 350 km, with a focus on reducing entry price compared to earlier electric versions [9][12] - Dimensions are 5126mm in length, 1990mm in width, and 1750mm in height, maintaining a business-oriented design [9] Group 4: Extreme Fox T1 - Extreme Fox T1 pre-sales began on August 22, with a price range of 68,800 to 93,800 yuan, marking the brand's first A0-class pure electric vehicle [14] - The vehicle offers a maximum CLTC range of 425 km and features a spacious design with dimensions of 4337mm in length, 1860mm in width, and 1572mm in height [14][16] - Interior includes a 15.6-inch central screen and customizable cabin functions, targeting the competitive small electric vehicle market [19] Group 5: Haval Menglong PHEV - The 2026 Haval Menglong PHEV launched on August 19, with a starting price of 173,800 yuan, featuring updated design and second-generation Hi4 hybrid technology [21][22] - The vehicle offers a maximum pure electric range of 200 km and dimensions of 4800mm in length, 1950mm in width, and 1843mm in height [22][24] - Competing in the compact SUV segment, it aims to attract outdoor-oriented users with enhanced electric range and intelligent driving capabilities [24] Group 6: Dongfeng Fengxing Xinghai V9 - The 2026 Dongfeng Fengxing Xinghai V9 launched on August 21, with a price range of 179,900 to 199,900 yuan, featuring a 1.5T plug-in hybrid system [27] - The vehicle offers a CLTC pure electric range of 200 km and a total range of 1300 km, with a length of 5230mm and a wheelbase of 3018mm [27][30] - Competing in the mid-large MPV market, it emphasizes space and configuration, although brand recognition remains a challenge [31]

Group 1 - The MPV market in China is experiencing a resurgence, with sales projected to rise from 970,000 units in 2022 to 1,080,000 units by 2024, driven by the increasing number of multi-child families [2] - The structure of the MPV market is changing, with a shift towards family-oriented users, which is revitalizing the market [2] - Dongfeng Fengxing's new Starry V9 series has entered the market, priced competitively at 179,900 yuan and 199,900 yuan, with subsidies bringing prices down to 149,900 yuan and 169,900 yuan [2] Group 2 - Dongfeng Fengxing aims to be a leader in the MPV market, focusing on providing mature technology, innovative features, and a comfortable user experience [3] - The company conducted research with 10,000 potential users to identify key pain points for MPV customers, including insufficient range, third-row seating issues, comfort concerns, safety anxieties, and quality worries [4] - The Starry V9 series is designed to address these pain points, offering long range, spaciousness, comfort, safety, and high quality, all at a price point below 200,000 yuan [4]

Core Viewpoint - Dongfeng Fengxing has launched the Xinghai V9 Yuexiang series, targeting the MPV market with a focus on value and addressing key consumer pain points in the new energy vehicle segment [1][3]. Group 1: Product Launch Details - The Xinghai V9 Yuexiang series includes two versions: Comfort and Luxury, with official prices set at 179,900 and 199,900 yuan, respectively. After national subsidies, prices start at 149,900 and 169,900 yuan [1]. - The series has a cumulative global sales figure of 1.18 million MPVs since the launch of the first model in 2001 [1]. Group 2: Market Positioning and Consumer Insights - Dongfeng Fengxing aims to be a pioneer, popularizer, and leader in the MPV market, addressing five major pain points for new energy MPV users: insufficient range, third-row seating and trunk space issues, comfort concerns in the second and third rows, safety anxieties, and quality worries [3]. - The new model is positioned against competitors such as the Roewe iMAX8 New Energy and the JAC Refine RF8 PHEV [3]. Group 3: Technical Specifications - The vehicle dimensions are 5230mm in length, 1920mm in width, and 1820mm in height, with a wheelbase of 3018mm. The third row features a 4/6 foldable design, providing a trunk capacity of 593L, expandable to 2616L, which is the largest in its class [6]. - The seating features high-rebound foam with heating, ventilation, and massage functions, and the vehicle includes 42 storage spaces for passenger belongings [6]. - The powertrain consists of a Mahle dual-engine hybrid system, with a maximum engine power of 113kW and a combined system power of 228kW [6][8]. Group 4: Performance and Efficiency - The vehicle offers a pure electric range of 200km under CLTC standards, with a fuel consumption of 5.27L per 100km when depleted. The total range is 1300km, and it supports fast charging from 30% to 80% in just 18 minutes [8].

Core Viewpoint - The Dongfeng Fengxing Xinghai V9 Yuexiang series has been launched with a pricing strategy that positions it as a high-end new energy MPV under 200,000 yuan, aiming to provide luxury experiences at fuel vehicle prices [1][10]. Group 1: Product Features - The Xinghai V9 offers two versions: Comfort and Luxury, with official prices set at 179,900 and 199,900 yuan, respectively, and post-subsidy prices starting at 149,900 and 169,900 yuan [1]. - The vehicle is equipped with the Mahle dual-engine hybrid system, providing a pure electric range of 200 km and a comprehensive range of 1,300 km, with a cost of 0.12 yuan per kilometer [4]. - The dimensions of the vehicle are 5230 mm in length, 1920 mm in width, and 1820 mm in height, with a wheelbase of 3018 mm, achieving a high space utilization rate of 85.2% [5]. Group 2: User Pain Points Addressed - Dongfeng conducted research with 10,000 potential users to identify five major pain points for MPV users under 200,000 yuan: insufficient range, third-row seating and trunk space issues, comfort concerns in the second and third rows, safety anxiety, and quality worries [3]. - The Xinghai V9 addresses these pain points with upgrades in five key areas: range, space, comfort, safety, and quality [4]. Group 3: Comfort and Safety Features - The second-row seats feature heating, ventilation, and massage functions, along with a 200 mm adjustable passage [7]. - The vehicle includes L2-level intelligent driving assistance with eight functions and a 360° high-definition panoramic image system for proactive safety [7]. - The interior materials are designed for health, using solvent-free adhesives and mother-baby grade fabrics, with VOC emissions below national standards [8]. Group 4: Market Positioning - The increasing number of multi-child families has made MPVs a mainstream choice, with competitors like Li Auto's MEGA, Xiaopeng's X9, and BYD's Tengshi D9 priced above 300,000 yuan [9]. - The Xinghai V9's competitive pricing and upgraded features position it as a new contender in the luxury MPV market, appealing to families who may have been deterred by higher-priced alternatives [10].

Core Viewpoint - The launch of the Dongfeng Fengxing Xinghai V9 Yuexiang series marks a significant entry into the mid-to-large plug-in hybrid MPV market under 200,000 yuan, emphasizing luxury and value for consumers [1][3]. Group 1: Product Launch and Pricing - The Dongfeng Fengxing Xinghai V9 Yuexiang series was officially launched on August 21, with two variants priced at 179,900 yuan and 199,900 yuan, which can be as low as 149,900 yuan and 169,900 yuan after national subsidies [1]. - The vehicle aims to provide a luxury experience at a competitive price point, positioning itself as the only mid-to-large plug-in hybrid MPV under 200,000 yuan [3]. Group 2: Market Positioning and Consumer Insights - Dongfeng Fengxing conducted research with 10,000 potential users to identify five major pain points for MPV consumers under 200,000 yuan, including concerns about range, comfort, safety, and quality [3]. - The company aims to address these pain points with the Xinghai V9, which is designed to offer long range, spacious interiors, comfort, safety, and high quality, thus redefining luxury MPV standards [3]. Group 3: Technical Specifications and Features - The Xinghai V9 is equipped with the Maher dual-engine hybrid system, achieving a pure electric range of 200 km and a fuel consumption of 5.27L per 100 km, potentially saving users 10,000 yuan annually compared to competitors [4]. - The vehicle dimensions are 5230mm in length, 1920mm in width, and 1820mm in height, with a wheelbase of 3018mm, providing ample legroom and a high space utilization rate of 85.2% [6]. - Safety features include L2-level intelligent driving assistance and a robust battery system that has passed 132 high-standard tests, ensuring safety during extreme conditions [6]. Group 4: Strategic Vision and Future Plans - Dongfeng Fengxing aims to reshape the MPV market by expanding its product matrix and enhancing diverse travel scenarios, promoting a faster transition to a luxury equality travel era [6].

Core Insights - Dongfeng Fengxing officially launched the Xinghai V9 Yuexiang series, positioning it as a mid-to-large plug-in hybrid MPV with two variants priced at 179,900 and 199,900 yuan, which can be reduced to 149,900 and 169,900 yuan after national subsidies [1][2] Group 1: Product Features - The Xinghai V9 series addresses five user pain points: insufficient range, third-row seating and trunk space issues, lack of comfort in the second and third rows, safety concerns, and quality worries [1] - The vehicle features a Mahle dual-engine hybrid system, offering a pure electric range of 200 km, a fuel consumption of 5.27 L per 100 km when depleted, and a comprehensive range of 1300 km, with super-fast charging from 30% to 80% in just 18 minutes [2] - Dimensions of the vehicle are 5230 mm in length, 1920 mm in width, and 1820 mm in height, with a wheelbase of 3018 mm and a usable space rate of 85.2% [2] - The seats are made from high-rebound foam, providing heating, ventilation, and massage functions, aimed at enhancing comfort [2] - Safety features include L2-level intelligent driving assistance with eight functions and a 360° ultra-clear panoramic image system, along with a "Armor Battery 3.0" that prevents fire spread for 30 minutes under extreme conditions [2] - The vehicle comes with an 8-year or 160,000 km warranty, emphasizing quality assurance [2] Group 2: Market Positioning and Promotion - Dongfeng Fengxing aims to be a pioneer and leader in the MPV market, responding to consumer demands for mature technology, innovative features, and a comfortable experience [1] - The launch event featured Hong Kong actor Wu Zhenyu as a celebrity ambassador, who shared his experiences with luxury MPVs and presented keys to the first batch of owners [2]

Core Insights - Dongfeng Liuzhou Automobile's commercial vehicle brand, Chenglong, achieved a sales volume of 26,929 units from January to July, marking a year-on-year increase of 22.2% [1] - The launch of the Dongfeng Fengxing Xinghai V9 series on August 21 has brought attention to the passenger vehicle segment [1] Commercial Vehicle Performance - Dongfeng Liuzhou's commercial vehicle sales reached 26,929 units in the first seven months of the year, reflecting a 22.2% increase compared to the previous year [1] Passenger Vehicle Launch - The Dongfeng Fengxing Xinghai V9 series offers two versions: Comfort and Luxury, priced at 179,900 and 199,900 yuan respectively, with subsidies bringing the prices down to 149,900 and 169,900 yuan [3] - The Xinghai V9 series is positioned as the only mid-to-large plug-in hybrid MPV under 200,000 yuan [3] Market Strategy and Goals - The General Manager of Dongfeng Liuzhou, Lin Changbo, emphasized the company's commitment to becoming a leader in the MPV market, aiming for sales of 250,000 MPVs by 2030 and to rank among the top three in the domestic MPV market [5] - The Fengxing brand has sold a cumulative total of 1.18 million MPVs globally since its inception in 2001 [5] User-Centric Design - The Xinghai V9 series was developed based on insights from 10,000 potential users, addressing five key pain points: insufficient range, third-row seating and trunk space issues, comfort concerns in the second and third rows, safety anxieties, and quality worries [5] Technical Specifications - The new vehicle features the Maher dual-engine hybrid system, offering a pure electric range of 200 km, a fuel consumption of 5.27L per 100 km, and a comprehensive range of 1,300 km [6] - The vehicle can achieve a 30%-80% charge in just 18 minutes [6] Space and Comfort Features - The dimensions of the vehicle are 5230mm in length, 1920mm in width, and 1820mm in height, with a wheelbase of 3018mm and a high space utilization rate of 85.2% [8] - The vehicle offers a maximum cargo space of 2,616L and features 42 storage compartments for passenger convenience [8] - The seating is designed to first-class standards, with heated, ventilated, and massaging functions available in the second-row seats [8] Safety and Quality Assurance - The Xinghai V9 series includes L2-level intelligent driving assistance and a 360° panoramic camera system for enhanced safety [10] - The vehicle has received a five-star safety rating and features advanced battery protection systems [10] - The vehicle is backed by an 8-year or 160,000 km warranty, reflecting the company's commitment to quality [10]

Core Viewpoint - The launch of the Dongfeng Fengxing Xinghai V9 Yuexiang series marks the arrival of a new era for luxury MPVs under 200,000 yuan, offering high-end features at competitive prices [1][32]. Pricing and Market Positioning - The Xinghai V9 is available in two versions, priced at 179,900 and 199,900 yuan, with government subsidies bringing the effective prices down to 149,900 and 169,900 yuan [1]. - It is positioned as the only mid-to-large plug-in hybrid MPV under 200,000 yuan, aiming to provide a luxury experience typically associated with vehicles priced around 400,000 yuan [16][32]. User-Centric Design and Features - The vehicle addresses five major user pain points identified through extensive market research, including range anxiety, space utilization, comfort, safety concerns, and quality assurance [16][17]. - The Xinghai V9 features a spacious interior with dimensions of 5230*1920*1820mm and a wheelbase of 3018mm, offering a high space utilization rate of 85.2% [21]. Performance and Efficiency - The vehicle is equipped with the Maher dual-engine hybrid system, achieving class-leading performance metrics, including a pure electric range of 200 km and a fuel consumption of 5.27L per 100 km [19]. - It boasts a comprehensive range of 1300 km, making it suitable for long-distance travel without frequent refueling [19]. Comfort and Luxury - The interior is designed for comfort, featuring high rebound foam seats and a second-row seat that can be adjusted for maximum legroom [23]. - The vehicle includes advanced features such as dual-side electric sliding doors and independent voice control for enhanced user experience [23]. Safety Features - The Xinghai V9 incorporates L2-level intelligent driving assistance and a five-star safety-rated body structure, ensuring high levels of active and passive safety [25]. - It also features a "armor battery 3.0" system that has passed rigorous safety tests, enhancing user confidence during travel [25]. Quality Assurance - The vehicle comes with an industry-leading warranty of 8 years or 160,000 km, reflecting the company's commitment to quality and customer satisfaction [27]. - The design incorporates Chinese elements, showcasing a blend of aesthetics and functionality [27]. Market Reception and Future Outlook - The Xinghai V9 has already garnered attention from celebrities and early adopters, indicating strong market interest and potential for widespread acceptance [29]. - The company aims to reshape the MPV market by expanding its product matrix and promoting the concept of luxury accessibility [32].