2025年9月20日，20万内唯一中大型插混MPV——东风风行星海V9越享系列正式在山东市场上市。新车共分舒适型/豪华型两个版型，官方指导价分别为 17.99/19.99万元，国补央补后低至14.99/16.99万元起。凭借续航、空间、舒适、安全、品质五大升舱，东风风行星海V9越享系列以燃油车的价格，为用户带 来高端新能源车的豪华体验，标志着"20万内新能源豪华MPV时代"正式到来。 2025年8月11日起至9月30日24点前，用户完成购车开票，还可享有价值2.9万元的专属权益，及价值4万元的越享权益，以及8年或16万公里的整车质保，让 用户全生命周期拥车无忧，轻松实现"生活升舱"。 | HERRY | 2007年 10 | | --- | --- | | 心金融礼 | 3成2年0息、低首付3年/4年/5年低息 | | 友同行礼 | 转介绍购送9999风行币 | | | 智驾「无忧」价值8000元 | 25年体系积淀，精准洞悉用户核心痛点 一代人，有一代人的MPV。从2001年首款菱智终结合资MPV垄断，到2025年星海V9越享系列上市，二十五年，东风风行承袭军工精神，始终紧跟时代脉 搏，为每一个家庭提供最贴 ...

Core Viewpoint - The launch of the Dongfeng Fengxing Xinghai V9 Yuexiang series marks a significant entry into the mid-to-large plug-in hybrid MPV market under 200,000 yuan, emphasizing luxury and value for consumers [1][3]. Group 1: Product Launch and Pricing - The Dongfeng Fengxing Xinghai V9 Yuexiang series was officially launched on August 21, with two variants priced at 179,900 yuan and 199,900 yuan, which can be as low as 149,900 yuan and 169,900 yuan after national subsidies [1]. - The vehicle aims to provide a luxury experience at a competitive price point, positioning itself as the only mid-to-large plug-in hybrid MPV under 200,000 yuan [3]. Group 2: Market Positioning and Consumer Insights - Dongfeng Fengxing conducted research with 10,000 potential users to identify five major pain points for MPV consumers under 200,000 yuan, including concerns about range, comfort, safety, and quality [3]. - The company aims to address these pain points with the Xinghai V9, which is designed to offer long range, spacious interiors, comfort, safety, and high quality, thus redefining luxury MPV standards [3]. Group 3: Technical Specifications and Features - The Xinghai V9 is equipped with the Maher dual-engine hybrid system, achieving a pure electric range of 200 km and a fuel consumption of 5.27L per 100 km, potentially saving users 10,000 yuan annually compared to competitors [4]. - The vehicle dimensions are 5230mm in length, 1920mm in width, and 1820mm in height, with a wheelbase of 3018mm, providing ample legroom and a high space utilization rate of 85.2% [6]. - Safety features include L2-level intelligent driving assistance and a robust battery system that has passed 132 high-standard tests, ensuring safety during extreme conditions [6]. Group 4: Strategic Vision and Future Plans - Dongfeng Fengxing aims to reshape the MPV market by expanding its product matrix and enhancing diverse travel scenarios, promoting a faster transition to a luxury equality travel era [6].

Core Insights - The launch of the Dongfeng Fengxing Xinghai V9 series marks the arrival of a new era for luxury MPVs under 200,000 yuan, offering high-end features at competitive prices [1][33] - The vehicle is positioned as the only mid-to-large plug-in hybrid MPV under 200,000 yuan, emphasizing its unique market position and value proposition [16][33] Pricing and Offers - The Xinghai V9 series is available in two versions: Comfort and Luxury, priced at 179,900 yuan and 199,900 yuan respectively, with government subsidies bringing prices down to 149,900 yuan and 169,900 yuan [1] - Customers purchasing the vehicle between August 11 and September 30, 2025, can enjoy exclusive benefits valued at 29,000 yuan and 40,000 yuan, along with an 8-year or 160,000 km warranty [6] Market Positioning - Dongfeng Fengxing has accumulated 25 years of experience in the MPV market, with a total global sales of 1.18 million units, indicating a strong market presence [11] - The company aims to be a pioneer and leader in the MPV segment, focusing on providing reliable technology and innovative features that meet consumer expectations [14] User Insights - Extensive research involving 10,000 potential users revealed five key pain points for MPV customers under 200,000 yuan, including concerns about range, seating comfort, safety, and quality [16] - The Xinghai V9 series is designed to address these pain points, offering long range, spacious interiors, comfort, safety, and high quality [16][17] Key Features - The vehicle boasts three class-leading features: a pure electric range of 200 km, a fuel consumption of 5.27 L per 100 km, and a total range of 1,300 km, making it suitable for long-distance travel [19] - The interior design maximizes space utilization, with dimensions of 5230 mm in length, 1920 mm in width, and 1820 mm in height, providing ample legroom and storage capacity [21] - Comfort features include high-quality seating, advanced climate control, and user-friendly access, enhancing the overall travel experience [23] Safety and Quality - The Xinghai V9 series incorporates advanced safety features, including L2-level intelligent driving assistance and a five-star safety rating, ensuring a high level of protection for passengers [25] - The vehicle offers the longest warranty in its class, with an 8-year or 160,000 km coverage, reflecting the company's commitment to quality and customer satisfaction [27] Market Impact - The introduction of the Xinghai V9 series is expected to reshape the MPV market by setting new standards for luxury and affordability, promoting a more equitable access to high-end vehicles [33] - The company plans to expand its product lineup to cater to diverse travel needs, further solidifying its position in the MPV segment [33]