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Comviva revela su visión de IA para MarTech con la plataforma MobiLytix® Real Time Marketing
Prnewswire· 2025-11-26 04:21
Core Insights - Comviva has launched the MobiLytix® Real Time Marketing platform powered by GenAI, aimed at enhancing customer conversion, retention, and lifetime value for marketing professionals [1][5]. Group 1: Platform Features - The MobiLytix platform incorporates advanced GenAI capabilities that significantly reduce manual interventions, enabling marketers to design smarter and faster campaigns with higher engagement across customer journeys [2]. - It provides marketing teams with a new level of agility, allowing them to be self-sufficient in planning and executing campaigns through AI-driven decision-making and a library of predefined templates for high-impact use cases [3]. - The platform combines over 120 advanced predictive and prescriptive AI models with a modern AI decision engine to personalize interactions using a live 360° customer profile across multiple business lines and channels in real time [6]. Group 2: Future of Marketing - Comviva is laying the groundwork for a new generation of autonomous AI agents that continuously learn from campaign performance, optimizing creativity, offers, and timing in real time while operating under marketer-defined governance [4]. - The future of marketing is shifting from automation to autonomy, where AI agents will plan, optimize, and execute in real time, allowing marketers to actively enhance campaign performance and drive sustained business growth [5]. Group 3: User Experience - The MobiLytix RTM features a new intuitive user interface, modular architecture, and enterprise-level scalability designed to drive the next wave of growth for digital businesses [6]. - Enhanced workspace for journey orchestration and a modern user interface provide marketers with a faster and more intuitive way to create journeys, collaborate across teams, and optimize programs in real time [6]. Group 4: Proven Track Record - MobiLytix has a proven track record with over 300 million customers implemented, supported by more than two decades of experience in Customer Value Management [7].
Banzai to Present at the LD Micro Main Event XIX Conference on Monday, October 20, 2025
Globenewswire· 2025-10-14 20:01
Company Overview - Banzai International, Inc. is a leading marketing technology company that provides AI-enabled marketing and sales solutions for businesses of all sizes [3] - The company has over 140,000 customers, including notable names such as RBC, Dell Technologies, New York Life, Thermo Fisher Scientific, Thinkific, and ActiveCampaign [3] Conference Participation - Banzai's Founder and CEO Joe Davy, along with CFO Dean Ditto, will attend the LD Micro Main Event XIX Conference on October 20-21, 2025, at the Hotel Del Coronado in San Diego [1][2] - Joe Davy will host an in-person presentation and webcast on October 20, 2025, at 10:00 AM PT/1:00 PM ET in Track 2 [1][2] Investor Relations - For investor inquiries, Chris Tyson, Executive Vice President at MZ Group, can be contacted at 949-491-8235 or via email at BNZI@mzgroup.us [4]
Zeta Global (ZETA) FY Conference Transcript
2025-08-13 19:07
Summary of Zeta Global Conference Call Company Overview - Zeta Global is a marketing technology company focused on B2C marketing, addressing challenges such as customer acquisition, growth, and retention for enterprise marketers [4][5][6] - The company differentiates itself by providing an all-in-one platform that integrates customer acquisition, growth, and retention, unlike traditional point solutions [5][6] Business Performance Highlights - The agency business is performing well, with significant traction among both large agency holding companies and independent agencies, doubling the number of independent agencies using the platform [10][11] - The OneZeta initiative is showing early success with cross-selling opportunities [11][13] - Integration with LiveIntent is progressing positively, contributing to customer growth and pipeline development for programmatic email products [12][47] Data and AI Capabilities - Zeta Global claims a unique data advantage, emphasizing the scale, durability, governance, and actionability of its proprietary data assets [15][16] - The company has been a pioneer in AI within marketing technology, claiming to be 12 to 18 months ahead of competitors in integrating AI into its platform [20][21] - Zeta's AI capabilities are deeply integrated into its operations, allowing for end-to-end workflow creation and optimization [21][23] Monetization Strategy - Current monetization efforts focus on increasing utilization of AI tools, leading to more effective marketing campaigns and higher frequency of use [26][27] - The company believes that democratizing AI access will drive future monetization [27] Competitive Landscape - Zeta Global differentiates itself from larger competitors like Salesforce and Adobe by focusing on performance improvements rather than merely providing more tools [34][35] - The platform's ability to operate across customer acquisition, growth, and retention creates a significant competitive moat [36] Growth Factors - The agency business is thriving due to the performance of Zeta's technology and data assets, which provide efficiencies and better outcomes for clients [41] - The OneZeta model presents a significant growth opportunity, as many customers are underutilized across multiple use cases [51][55] Future M&A Strategy - Zeta Global is open to future acquisitions that can be integrated into its existing stack, focusing on complementary capabilities [67][68] - The company aims to leverage cross-selling opportunities from acquired customer bases, as demonstrated with LiveIntent [69] Conclusion - Zeta Global is positioned for continued growth through its integrated platform, strong data assets, and AI capabilities, while also exploring strategic acquisitions to enhance its offerings [73]
ONAR Appoints Former MDC Partners Chairman & CEO Scott Kauffman to Lead Board, Signaling Aggressive Growth Strategy
Globenewswire· 2025-07-21 13:15
Core Insights - ONAR Holding Corporation has appointed Scott Kauffman as Chairman of its Board of Directors, indicating a strategic shift towards accelerated growth and a focus on mergers and acquisitions [1][4] - Kauffman has extensive experience in marketing and digital innovation, having previously led MDC Partners through a transformative merger that created a $3 billion global marketing entity [2][3] Company Strategy - The appointment of Kauffman is seen as a pivotal moment for ONAR, as his leadership is expected to enhance the company's growth trajectory and reinforce its commitment to becoming a leading marketing technology platform for mid-market companies [3][4] - ONAR aims to expand both organically and through acquisitions, enhancing its integrated marketing technology stack and global client portfolio [4] Company Overview - ONAR is a marketing technology company that provides a range of digital marketing services, focusing on performance marketing and healthcare marketing for middle-market and growth-stage companies [5] - The company is actively seeking to acquire agencies to expand its network and has a technology incubator, ONAR Labs, dedicated to developing innovative marketing technology solutions [5]