Core Insights - The 2024 State of Snacking report by Mondelēz International reveals a trend towards mindful snacking, with consumers focusing on flavor, taste, and texture while being present during their snacking moments [1][2][3] Consumer Behavior - The survey indicates that nearly all consumers are managing portion sizes and being attentive while snacking [2] - 96% of global consumers engage in mindful snacking behaviors, and 79% appreciate snacks more when consumed mindfully [7] - 81% of consumers pay attention to the sensory experience of their snacks, savoring the flavor, taste, and texture [7] Portion Control - Over half of consumers seek snacks that are portion controlled, with 69% looking for such options [7] - Mindful consumption is emphasized as a way to enjoy snacks in a balanced manner [7] Company Positioning - Mondelēz International is adapting to evolving consumer preferences by ensuring that every snack provides opportunities for connection and mindfulness [3] - The company reported net revenues of approximately $36.4 billion in 2024, leading the future of snacking with iconic brands [4]