Core Viewpoint - Huawei is offering a limited-time promotion for its diskless home storage version, reducing the price from 2399 yuan to 1399 yuan, a discount of 1000 yuan, making it an attractive purchase opportunity supported by a substantial subsidy [2][2]. Product Features - The Huawei storage device features a 0TB version that allows users to freely configure hard drives, utilizing a SATA 3 interface and supporting a maximum expansion of dual 20TB hard drives for extensive storage capabilities [2][2]. - It incorporates built-in AI capabilities for intelligent recognition of images and videos, enabling automatic classification and management, as well as natural language search for quick content location [2][2]. - The device allows seamless access across multiple devices under the same Huawei account, breaking spatial limitations, and features NFC connectivity for easy transfer [2][2]. Security and User Management - A new fingerprint password cabinet design relies on Huawei account and biometric recognition for dual encryption, ensuring that only the user can unlock and access private files [2][2]. - The device supports up to 16 accounts, providing independent spaces for each user while also including a public area for family sharing of important documents [2][2]. - It features a default dual-disk backup mode, ensuring real-time data backup across two hard drives for enhanced security against hard drive failures [2][2]. Design and Durability - The product is designed with a metal mesh dual-disk structure and a clever buckle design to effectively resist drops and shocks, ensuring that the hard drives remain secure and stable after locking [2][2]. - The design balances aesthetics and practicality, positioning the device as a preferred choice for a family digital center [2][2].

Core Insights - Xiaomi is set to launch its NAS (Network Attached Storage) product, with initial production and testing expected in October 2024, and a market release by the end of the year [1][2] - The global home NAS market is projected to grow from 2.44 billion in 2023 to 28.93 billion by 2030, with a compound annual growth rate (CAGR) of 41.99% [2] - In China, the home NAS market is expected to grow from 712 million in 2023 to 9.619 billion by 2030, capturing approximately 33.25% of the global market [4] Product Strategy - Xiaomi aims to simplify its NAS offering, focusing on user-friendly features rather than complex functionalities, targeting mainstream consumers rather than tech enthusiasts [4][9] - The product will integrate with Xiaomi's ecosystem, enhancing connectivity with mobile devices, TVs, and PCs, and will replace some of the existing cloud storage services [4][16] - Xiaomi NAS is expected to feature storage expansion, AI photo albums, and automatic media scraping for TV, while functioning similarly to a cloud storage service for PCs [4][8] Market Positioning - The pricing strategy for Xiaomi NAS is anticipated to be competitive, with estimates ranging from 1,000 to 2,000 for different configurations [8][16] - The company is not pursuing high-end features like Docker support, which is common in products aimed at tech-savvy users, instead opting for a more straightforward user experience [13][19] - Xiaomi's approach reflects a shift from its original "for enthusiasts" branding to a broader market appeal, focusing on affordability and integration with existing Xiaomi devices [17][19] Consumer Insights - There is a divide in consumer expectations, with tech enthusiasts desiring advanced features and ordinary users seeking simple, cost-effective storage solutions [13][19] - The initial reception of Xiaomi NAS may be cautious, with recommendations to wait for user feedback before making a purchase decision [17][19] - The company’s historical challenges with software bugs and system performance may impact initial consumer confidence in the new NAS product [19]