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1月新游数据:鹰角《明日方舟:终末地》上线两周全球收入超2.4亿元问鼎
3 6 Ke· 2026-02-05 05:22
Core Insights - The new game market has shown increased activity in January, particularly in the domestic market with several major releases leading to significant growth compared to previous months [1] - While the number of new games in the overseas market has decreased, top products continue to perform well, indicating a positive start for the new year [1] Domestic Market Summary - In January, seven new games met the statistical standards, showing an increase in quantity and significant growth in individual performance compared to previous months [3] - Notable releases include: - "Tomorrow's Ark: End of the World" by Eagle Horn Network, which achieved over $1.07 million (approximately RMB 7.43 million) in estimated revenue within two weeks of launch [5] - "Counter-Strike: Future" by Tencent, which had over 40 million pre-registrations, indicating strong player anticipation [7] - "Survival for 33 Days" by 37 Interactive Entertainment, which incorporates popular gameplay mechanics to enhance user engagement [11] - "Goose Goose Duck" by Gaggle Studios, which capitalizes on the party game trend during the festive season [13] Overseas Market Summary - In January, 13 new games were released, with a notable increase in revenue performance despite a decrease in the number of new titles [15] - Key overseas releases include: - "Arknights: Endfield" by Eagle Horn Network, which generated over $23.81 million (approximately RMB 165 million) in estimated revenue, topping global new game charts [19] - "RO: World Journey" by Gravity Game Vision, which continues to perform well due to its established IP [19][22] - "Heartopia" by Xindong Network, which successfully leveraged social media for marketing, resulting in strong initial performance [24] - "SEGA Football Club Champions," which aims to attract a broader audience with its simplified gameplay [28] Market Trends - The domestic market is experiencing a revitalization with new releases, while the overseas market shows resilience in revenue despite fewer new entries [1][15] - The competitive landscape remains intense, with established IPs and innovative gameplay mechanics driving player engagement and revenue growth [3][19]