Core Insights - The article highlights the significant presence of Chinese anime games at TGS 2025, indicating a potential boom in the industry for 2026 with major titles like "Infinite," "Eternal Ring," and "Blue Star: Journey" set to launch [1][16] - The closure of the GiGO 1 building, previously a prominent advertising space for miHoYo, marks a shift in the landscape of the Akihabara area, contrasting sharply with the past dominance of "Genshin Impact" [1][29] - Despite the visible decline of miHoYo's advertising presence, its products remain popular in local stores, suggesting a change in strategy rather than a complete withdrawal from the market [6][11] Industry Dynamics - The surrounding business of merchandise, or "Gaozi economy," is increasingly seen as a marketing tool rather than a primary revenue source for game developers, with companies focusing more on enhancing user engagement [9][31] - MiHoYo's recent strategy reflects a shift towards cost-effective marketing, as evidenced by its absence from TGS this year, contrasting with its previous aggressive promotional tactics [11][15] - The rise of new Chinese titles at TGS indicates a growing recognition among Japanese players of these products, suggesting a shift in market dynamics and consumer preferences [13][16] Market Trends - The article notes a distinct difference in the types of games showcased at TGS compared to those in Akihabara, with a focus on new Chinese titles that are actively engaging players through innovative marketing strategies [16][22] - The upcoming release of several high-profile Chinese games is expected to revitalize the Akihabara area, which has seen a decline in its anime culture prominence [29][36] - The competitive landscape for 2024 is anticipated to be intense, with over ten major titles expected to launch, challenging the current market structure and consumer engagement strategies [38][39]

Core Insights - The Tokyo Game Show (TGS) is taking place from September 25 to 28, 2023, in Chiba, Tokyo, with expected attendance exceeding 300,000 [2] - Chinese gaming companies are making a significant presence at TGS this year, showcasing a record number of products [2] - Notable titles highlighted include Eagle Horn Network's "Arknights: End of the World," NetEase's "Infinite," "Reverse Water Cold," and Paper Games' "Infinite Warmth" and "Love and Deep Space" [2]

Core Insights - The 2025 Cologne International Game Show will take place in Cologne, Germany, from August 20 to 24, and is recognized as Europe's largest and most authoritative interactive entertainment exhibition, focusing on game hardware, software, technology, and related content [1][3] Group 1: Exhibition Overview - The event attracted 1,500 exhibitors from 72 countries and regions, marking an 11% increase from the previous year, setting a historical record for the Cologne International Game Show [4] - The exhibition area reached a record 233,000 square meters, featuring various segments including interactive gaming experiences, cosplay performances, independent games, card games, artist zones, and merchandise sales [9] Group 2: Chinese Participation - Over 50 Chinese exhibitors participated, a 32% increase from last year, showcasing new titles such as Tencent's "Honor of Kings World," "Delta Action," and "Crossfire: Rainbow" [13] - The presence of Chinese games in Europe has significantly increased, with Germany being the largest game market in Europe, housing approximately 37.5 million gamers [17] Group 3: Awards and Recognitions - The mobile game "Love and Deep Space" by Paper Games won the Best Mobile Game award, becoming the first female-oriented game to achieve this honor at the Cologne Game Show [19] - Other notable nominations included "Genshin Impact" and "Tomorrow's Ark" for Best Mobile Game, and "Shadow Blade Zero" for Best Sound Effects [24][26] Group 4: Major Game Releases and Innovations - Tencent's TiMi Studio Group showcased several titles, including "Delta Action," which announced cross-platform support for PC, mobile, and console [26] - The new game "Black Myth: Zhong Kui" was unexpectedly revealed, focusing on a new hero and gameplay, although its release is projected to be three years away [29] Group 5: Japanese Dominance - Japanese companies excelled at the event, with Capcom winning multiple awards for "Resident Evil 9: Requiem," including Best Visual Effects and Best PlayStation Game [42] - Nintendo also received accolades for innovative gameplay with "Donkey Kong: Banana Power" and topped the Switch 2 sales chart with "Mario Kart: World" [46]

Core Insights - The 2025 Cologne Game Show Awards announced that "Love and Deep Space," developed by Paper Games, won the Best Mobile Game award, marking a significant achievement for Chinese game developers [1] - Chinese games have dominated the Best Mobile Game category since its inception in 2023, with titles like "Light: Encounter," "Genshin Impact," and "Love and Deep Space" winning consecutively for three years [1] - "Love and Deep Space" is noted as the first female-oriented game to receive an international award [1] Industry Overview - The total number of global players for "Love and Deep Space" has surpassed 70 million [1] - Other notable nominations include "Genshin Impact," "Arknights: End of the World," and "Shadow Blade Zero," while "Little Bookstore," published by domestic company 2PGames, won the "Most Influential" award [1] - Internationally, "Resident Evil: The Death's Requiem" won four awards, with other games like "Epoch 117: Roman Peace," "Donkey Kong: Banana Power," and "Hollow Knight: Silksong" also receiving accolades [1] Market Dynamics - Zhonghang Securities reported that three driving forces are currently shaping the gaming sector: ongoing policy support, industry recovery, and accelerated AI implementation [1] - In the short term, the normalization of license approvals and the launch of new products during the summer season are expected to support performance [1] - In the medium term, AI technology is anticipated to reshape research and development as well as operations, leading to cost reduction and content upgrades [1] - In the long term, global expansion is expected to continue opening up growth opportunities for the industry [1]

Group 1 - The Gamescom 2023, the largest gaming exhibition globally, opened in Cologne, Germany, with over 1,500 exhibitors from 72 countries, marking an 11% increase from last year [1] - More than 50 Chinese companies participated, including Tencent, MiHoYo, and others, representing a 32% increase in participation compared to the previous year [1] - The event featured the debut of the game "Black Myth: Wukong," which received enthusiastic applause during the Opening Night Live [1] Group 2 - Chinese companies, led by Tencent, have become key players at the Gamescom, with numerous booths attracting international gamers [2] - Tencent's VISVISE, an AI-driven creative solution for game art production, was globally unveiled at the event, covering various aspects of game development [2] - The presence of Chinese gaming companies is increasingly significant in the global gaming industry, contributing to industry advancements and becoming essential participants [2]

Core Points - The recent Gamescom event in Cologne was perceived as somewhat dull, lacking surprises despite the presence of anticipated titles [1][4] - The highlight of the event was the announcement of a new game titled "Black Myth: Zhong Kui," which signifies the growing respect and attention for Chinese games in the global market [3][4] - Chinese games had a strong presence at the event, with multiple titles showcased and nominated for awards, indicating their increasing recognition [10][17] Group 1 - The event featured several Chinese games prominently, including "Genshin Impact," "Arknights: Endfield," and "Honor of Kings: World," showcasing the significant presence of Chinese gaming [8][10] - The event's structure included a strong opening with "GuJian" and a closing highlight with "Black Myth: Zhong Kui," emphasizing the importance of these titles in the global gaming landscape [4][10] - The increasing visibility of Chinese games at international events reflects a shift in the global gaming industry, where Chinese developers are gaining more recognition and opportunities [19][52] Group 2 - The historical context of gaming events shows that major announcements often occur at significant showcases, with past events like E3 being pivotal for the industry [20][29] - The transition from physical to digital marketing in the gaming industry has led to a resurgence of interest in live events, with Gamescom emerging as a key platform for global game launches [31][34] - The success of titles like "Black Myth: Wukong" has opened doors for Chinese developers to participate in international markets, highlighting the potential for growth in the Chinese gaming sector [36][40] Group 3 - The competitive landscape for Chinese games is evolving, with a focus on quality and design to break into the global market, as seen with titles like "Arknights: Endfield" [42][45] - The recognition of Chinese games at international events, such as nominations for awards, indicates a growing acceptance and anticipation from global audiences [10][55] - The future of Chinese gaming looks promising, with expectations that the industry will continue to improve and gain a stronger foothold in the global market [55]