报告围绕 "AI 与 IP 相融共生" 核心逻辑，明确 2026 年传媒行业两大主线，核心内容如下： 行业整体景气度高企，盈利与估值有望共振。2025 年传媒行业累计上涨 24%，两轮行情分别由 AI 大模型突破与应用落地 + 业绩释放驱动。基本面表现亮 眼，2025 年前三季度行业营收同比增长 6%，归母净利润同比增长 38%，Q3 单季度净利润增速达 61%，盈利能力显著提升。细分板块中，游戏行业供需两 旺，营收与净利润同比分别增长 24% 和 89%；影视行业受益于优质 IP 内容，净利润同比增长 110%；营销行业随消费复苏与 AI 赋能，Q3 净利润同比增长 14%；出版行业凭借高股息与政策红利，保持稳健盈利。AI 技术迭代与 IP 价值深化将持续打开行业长期成长空间。 AI 成为核心增长引擎，多领域应用落地提速。海内外大厂加速大模型迭代，OpenAI、谷歌、DeepSeek 等模型在多模态、推理效率、成本控制上持续突破， 为应用生态奠定基础。AI + 游戏领域，版号宽松带动新游供给，AI 重构开发流程实现降本增效，同时创新交互体验，巨人网络、恺英网络等厂商受益于新 游周期与出海拓展。AI + 影视 ...

厂加速模型升级，继续布局游戏等多模态 AI 应用 20251222 摘要 游戏板块迎来布局良机，短期内寒假春节旺季叠加新游上线有望驱动用 户和流水增长，圣诞期间头部游戏已通过运营活动实现流水增长。 长期来看，游戏行业供需共振，景气度向上。上市公司储备了面向年轻 用户的新品类游戏，如捉宠类游戏《闪耀版米卢米》和《洛克王国世 界》，有望驱动行业增长。 AI 技术赋能游戏行业，在研发端降低成本、提高效率，在买量端提升 ROI，并丰富游戏玩法与内容设计，推动行业进入成长加速期。 重点推荐标的包括巨人网络（《超自然行动组》有望提升 DAU 和流水， 储备《名将鲨》、《五千年》等新游），恺英网络（《996 传奇盒子》 快速成长，储备《斗罗大陆》等新游，布局 AI 领域），吉比特（《九牧 之野》公测表现良好，长青产品矩阵稳固）。 心动公司预计 2026 年初推出心动小镇海外版，国内市场春节表现值得 期待，有望成为长期运营游戏，ADN 业务和 TapTap 平台也将驱动业绩 增长。 当前有哪些值得关注的重点推荐标的？ Q&A 当前传媒互联网行业的核心投资主线是什么？ 传媒互联网行业的核心投资主线包括 AI 和 IP 两条主线 ...

（来源：工人日报） 本报讯 （记者苏墨）12月18日，2025游戏十强年度榜在2025年度中国游戏产业年会上揭晓。本次榜单 覆盖产品与企业两大核心维度，设立10个奖项类别。 移动游戏方面，世纪华通旗下《无尽冬日》当选"优秀移动游戏"，腾讯旗下《三角洲行动》、祖龙娱乐 《以闪亮之名》等作品获得提名；客户端游戏领域，《三角洲行动》再度发力，将"优秀客户端游戏"收 入囊中，网易《永劫无间》、叠纸游戏《无限暖暖》等热门作品入围提名名单。 在特色奖项评选中，心动网络《心动小镇》获评"优秀社会价值游戏"，该游戏以积极向上的内容传递正 向价值观；网易《燕云十六声》凭借对中华传统文化的深度挖掘与创意呈现，斩获"优秀中华传统文化 游戏"称号；米哈游《崩坏：星穹铁道》在音乐设计上表现出众，当选"优秀游戏音乐设计"；上海叠纸 科技《无限暖暖》则以精良的美术制作获评"优秀游戏美术设计"。 本次2025游戏十强年度榜的评选涵盖优秀游戏科技创新企业、优秀"走出去"游戏企业、优秀游戏研发团 队、优秀游戏运营企业、优秀移动游戏、优秀客户端游戏、优秀社会价值游戏、优秀中华传统文化游 戏、优秀游戏音乐设计、优秀游戏美术等十大类别，全面覆盖游戏行 ...

12月18日，2025游戏十强年度榜评选结果在2025年度中国游戏年会上揭晓。网易游戏获得2025年度优秀 游戏科技创新企业，世纪华通获优秀"走出去"游戏企业奖，腾讯天美J3工作室获得优秀游戏研发团队 奖，沐瞳科技获优秀游戏运营企业奖，世纪华通《无尽冬日》获优秀移动游戏奖、腾讯《三角洲行动》 获得优秀客户端游戏奖，网易《燕云十六声》获得优秀中华传统文化游戏奖，心动网络《心动小镇》获 优秀社会价值游戏奖、米哈游《崩坏：星穹铁道》获优秀游戏音乐设计奖、叠纸《无限暖暖》获优秀游 戏美术设计奖。（智通财经记者 范佳来） ...

Summary of Key Points from the Conference Call Industry Overview - The gaming sector's valuation has reached a lower limit of 15 times, with expectations of maintaining high prosperity and performance growth certainty through 2026, making it an attractive investment opportunity [1][3][25] - The A-share market recommends a "3+2" combination: Giant Network, Kaiying Network, and Century Huatong as stable fundamentals; Gibit and 37 Interactive are positioned lower but showing recent improvements [1][4] Company-Specific Insights Tencent - Expected to launch multiple mid-sized new games in 2026, with a diverse range of genres [7] - Notable titles include "Under One Person," "Rock Kingdom World," and "Monster Hunter Traveler" [7] NetEase - Anticipates additional revenue of 2-3 billion from international IP adaptations and domestic MMO games [2][24] - Key upcoming titles include "Forgotten Sea" and "Infinite," with the former developed by the team behind "Identity V" [7][24] Giant Network - "Famous General Kill" is expected to contribute 200-300 million in profit, with "Supernatural Action Group" potentially increasing annual revenue to 7-8 billion if successful during the Spring Festival [10][12] Kaiying Network - The "Legend Box" platform is driving growth, with DAU expected to reach 650,000 to 700,000 by the end of 2026, and annual advertising revenue projected at around 2.4 billion [10][13] Bilibili - Strong growth in advertising business, with expectations to outperform the overall internet advertising growth rate [21] - Anticipated game revenue growth in the low double digits, with "Three Kingdoms Hundred Generals Card" projected to generate 1-1.5 billion [21] Gibit - Recent performance impacted by a decline in revenue from "Sword of the World," but new game "Nine Mu of the Wild" expected to contribute 1-1.5 billion [19][20] Heart Company - Facing stock price pressure but has potential due to rapid progress in programmatic advertising, with profits expected to reach 150-200 million in 2026 [22] Market Trends and Predictions - The gaming sector is expected to maintain strong growth certainty compared to other sectors, with a focus on identifying high-certainty investment targets [25] - The first quarter of 2026 is anticipated to be stable, with significant product launches concentrated in the summer [11][25] Additional Insights - The competitive landscape is expected to increase in 2026, but companies will focus on their strengths without excessive suppression of smaller firms [11] - The overall sentiment is optimistic for the gaming industry, with a recommendation for investors to strategically select stocks based on performance certainty and market conditions [25]

Company Overview - The game "Heart Town" will begin overseas testing on November 5, 2026, with an expected iOS App Store launch date of January 8, 2026 [1] - The company has updated its game revenue and Tap performance metrics [1] Game Performance - "Torchlight" has shown strong performance in its new season launched in October, indicating a potential increase in player engagement [1] - "Ither" has had a lackluster performance in the East Asia region since its September launch, primarily due to issues with balance and user matching, leading to limited revenue contribution for the year [1] - "Ragnarok: Origin" has also seen a decline in overseas performance, negatively impacting profits [1] Future Outlook - The primary focus for 2026 will be on the overseas performance of "Heart Town," which is expected to have a higher initial commercialization level compared to its domestic counterpart [2] - "Ither" is anticipated to contribute throughout the year, while the progress of the open-world game "Ragnarok 2" is also being monitored [2] - TapTap is expected to see a quarter-on-quarter increase in user engagement in the second half of 2025, with stable revenue performance anticipated [2] Advertising and Business Development - The company is developing its Dirichlet advertising alliance, focusing on intelligent configuration and refined operations across various advertising platforms [2] Profit Forecast and Valuation - Due to the underwhelming performance of "Ither" in East Asia, the company has revised its net profit forecasts for 2025 and 2026 down by 13.5% and 13.1% to 1.4 billion and 1.7 billion respectively [2] - The target price has been adjusted down by 4% to HKD 89.5, reflecting a 23x P/E for 2026, with an upside potential of 30% [2]

Core Viewpoint - Citic Securities reports that Xindong Company (02400) has exceeded expectations in revenue growth from both gaming and Taptap in 1H25, with a year-on-year revenue increase of 38.7% and an adjusted net profit of 796 million yuan, up 235.3% [1] Group 1: Gaming Business Performance - The gaming segment has shown significant revenue growth and improved profitability, driven by content updates for games like "Xindong Town" and "Torchlight," as well as the overseas release of "Ragnarok M" [1] - The revenue growth in the gaming business has surpassed expectations due to increased player spending following content updates and new game releases [1] Group 2: Taptap Business Performance - Despite the impact of product cycles on monthly active users (MAU) growth, Taptap has achieved revenue growth above expectations by enhancing advertising efficiency and user engagement [1] - The company anticipates that the long-term operational capabilities for high-quality content games and overseas distribution will support continued growth in the gaming segment and Taptap [1] Group 3: Future Outlook - The company expects sustained growth in the gaming sector, supported by its ability to operate quality content games and improve commercialization efficiency on Taptap as user numbers increase [1]

Core Viewpoint - Citic Securities reports that Xindong Company (02400) has exceeded expectations in revenue growth from both gaming and Taptap in 1H25, with a year-on-year revenue increase of 38.7% and an adjusted net profit of 796 million yuan, up 235.3% year-on-year [1] Group 1: Gaming Business Performance - The gaming segment has shown significant revenue growth and improved profitability, driven by content updates for games like "Xindong Town" and "Torchlight," as well as the overseas release of "Ragnarok M" [1] - The revenue growth in the gaming business has surpassed expectations due to increased player spending following game updates and new releases [1] Group 2: Taptap Performance - Despite the impact of product cycles on MAU growth, Taptap has achieved revenue growth above expectations by enhancing advertising efficiency and user engagement [1] - The company anticipates that the long-term operational capabilities for high-quality content games and overseas distribution will support sustained growth in the gaming segment [1] Group 3: Future Outlook - The company expects continued improvement in user numbers for Taptap as product cycles recover, alongside ongoing enhancements in commercialization efficiency [1] - The investment rating remains at "Buy" based on the positive outlook for both gaming and Taptap segments [1]

Summary of the Conference Call on the Gaming Sector Industry Overview - The gaming sector in A-shares has shown strong performance in August 2025, continuing a positive trend since the beginning of the month, significantly outperforming other sectors in September [2][3][5]. Key Companies and Products - **ST Huatuo**: - "Wild Survival" achieved over $200 million in global revenue in August, a 17% month-over-month increase, with overseas iOS and Google Play contributing over $150 million, up 21% [1][2]. - "King Shot" generated $77.6 million in August, a 26% increase [2]. - "Tasty Travels" maintained a steep growth trajectory, reaching nearly $10 million in August, with a 24% month-over-month increase [2]. - **Giant Network**: - "Supernatural" has shown outstanding performance since the first half of 2025, with domestic iOS revenue in August increasing by 73% [4]. - **G-bits**: - "Sword of the Hero" performed well in overseas markets, with a 62% month-over-month increase in Hong Kong, Macau, and Taiwan, and a 116% year-over-year increase in Japan [4]. - **Xindong Company**: - The performance was driven by older games, with "Xindong Town" reaching a new high in July due to anniversary celebrations and IP collaborations [1][4]. - **Perfect World**: - "P5X Persona" exceeded expectations in Japan, contributing significantly to revenue growth, with overseas revenue in July between 140 million to 150 million RMB, and around 80 million RMB in August [1][8]. Financial Performance - In Q2 2025, 25 major A-share gaming companies reported total revenue of 27.9 billion RMB, a 23% year-over-year increase and a 4% quarter-over-quarter increase, significantly outperforming the overall domestic gaming industry growth of 10% year-over-year and -4% quarter-over-quarter [11]. - Net profit attributable to shareholders totaled 4.6 billion RMB, a 100% year-over-year increase and a 25% quarter-over-quarter increase [11]. Profitability Metrics - The gaming sector's gross margin was 68% in Q2 2025, up 3 percentage points year-over-year and 2 percentage points quarter-over-quarter, attributed to high-quality products reducing reliance on traditional channels [3][12]. - Sales expense ratio remained stable at 33%, indicating that revenue growth was not solely dependent on user acquisition spending [3][13]. Future Outlook - The gaming sector is expected to continue its growth trajectory in the second half of 2025 and into 2026, driven by several factors: - Continued strong performance of existing popular games and new product launches [5][6]. - Expansion into international markets and new game releases, such as ST Huatuo's upcoming titles [5][6]. - Increasing demand for digital entertainment and technological advancements enhancing user experience [6]. - The valuation of the sector remains reasonable, with a central estimate below 20 times earnings, suggesting potential for continued outperformance [15]. Noteworthy Trends - The application of AI in game development and marketing is expected to enhance efficiency and quality, with significant portions of advertising content being produced by AI [15]. - Companies with strong product lines and forward-looking AI strategies, such as ST Huatuo, Giant Network, G-bits, and Perfect World, are recommended for attention [17]. Additional Insights - Older games have shown resilience, with several maintaining stable revenue streams, indicating a potential for sustained performance [7][10]. - The competitive landscape has improved, with companies leveraging community marketing and content-driven strategies to reduce traditional user acquisition costs [14]. This summary encapsulates the key points from the conference call regarding the gaming sector, highlighting the performance of specific companies, financial metrics, and future outlooks.

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a significant revenue increase of 38.8% year-on-year, reaching 3.082 billion yuan in the first half of 2025, with a remarkable net profit growth of 268.0% to 755 million yuan [2][4]. - The performance of games such as "Heart Town" and "Ragnarok M: Original Server" has driven revenue growth and significantly improved profit margins [2][7]. - The TapTap platform has shown high revenue growth due to algorithm upgrades and increased user engagement, indicating ongoing commercial potential [2][7]. - The company has a strong pipeline of new games and is expanding its presence in the PC gaming sector, which is expected to enhance community commercialization potential [2][7]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved a revenue of 3.082 billion yuan, a year-on-year increase of 38.8%, and a net profit of 755 million yuan, up 268.0% [2][4]. - Adjusted net profit reached 796 million yuan, reflecting a year-on-year increase of 235.3% [2][4]. Game Business - The game revenue increased by 39.4% year-on-year to 2.071 billion yuan, with a sequential increase of 6.3% compared to the second half of 2024 [7]. - The average monthly active users (MAU) and paying users increased by 19.7% and 21.1% year-on-year, reaching 11.409 million and 1.322 million, respectively [7]. - The gross margin for the game business improved by 8.0 percentage points year-on-year to 68.0% [7]. TapTap Platform - TapTap's revenue grew by 37.6% year-on-year to 1.011 billion yuan, benefiting from improved advertising algorithms and user engagement [7]. - The MAU for TapTap in China increased by 0.9% year-on-year to 43.625 million, while the international version saw a slight decline [7]. Operational Efficiency - The company improved its operational efficiency, with a decrease in sales expense ratio by 7.2 percentage points year-on-year to 24.1% [7]. - The overall gross margin increased by 5.7 percentage points year-on-year to 73.1%, leading to a significant improvement in net profit margin to 25.8% [7]. Future Outlook - The company has several promising new game releases planned, including the overseas version of "Heart Town" and the next-generation title "Ragnarok RO: Guardian of Eternal Love 2" [7]. - TapTap is focusing on increasing the number of PC games, which is expected to drive growth in the community commercialization potential [7].