Investment Rating - The industry investment rating is "Positive" and maintained [7] Core Insights - The gaming market performed steadily during the Spring Festival, with several long-term DAU games showing outstanding performance. Tencent's multiple games maintained top positions, with "Peace Elite" achieving a new user high during the Spring Festival version [2][4] - The gaming market's actual sales revenue in January was 32.5 billion yuan, reflecting a month-on-month increase of 3.0% and a year-on-year increase of 4.5%. The PC gaming market exceeded 8.2 billion yuan, with a year-on-year growth of 23.5% [6][10] - The upcoming release of new games is expected to catalyze continued growth in the industry, with several titles scheduled for launch in the coming months [10] Summary by Sections Market Performance - The gaming market showed stable performance during the Spring Festival, with long-term DAU games demonstrating significant advantages. Tencent's games, including "Peace Elite," "Delta Action," and "Valorant Mobile," consistently ranked in the top 10 bestsellers [10] - The overseas market for self-developed games saw a year-on-year revenue increase of 24% in January, driven by stable performance of mature products and successful launches of new titles [10] Future Outlook - The industry is expected to see a series of new game launches, with titles like "Douluo Dalu: Zhusha Legend" and "EVE" scheduled for release in the coming months. The gaming sector's product cycle and performance certainty remain strong, indicating potential investment opportunities [10]

游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数， AI应用含量全市场领先，精准覆盖A股动漫游戏产业的整体表现，当前游戏板块正受到政策利好+产品 周期+AI赋能的多重催化热潮，或可聚焦游戏赛道布局窗口。 每日经济新闻 （责任编辑：董萍萍 ） 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱： news_center@staff.hexun.com 2月26日，游戏板块早盘高开低走，游戏ETF（159869）窄幅震荡，现跌超0.5%，打开低位布局窗 口，截至发稿，盘中成交额已突破亿元。节后开市以来，游戏ETF（159869）已累计"吸金"达1.1亿元， 备受资金青睐。截至2月25日，游戏ETF（159869）规模已达128.81亿元。 游戏方面，春节期间多端流水数据表现健康，行业高景气延续。头部方面，腾讯超7款游戏位列 iOS畅销Top10，《王者荣耀》马年限定皮肤微博超话冲至游戏总榜第一，《和平精英》除夕DAU超 90 ...

智通财经APP获悉，信达国际发布研报称，给予心动公司(02400)"买入"评级，公司自研游戏《心动小 镇》国际版1月上线后表现强劲，下载量和流水亮眼，为业绩增长奠定基础。现有长青游戏收入稳健， 新作《伊瑟》等储备充足，持续贡献增量。TapTap平台通过算法优化推动收入和毛利率提升，PC版及 后续重磅新游有望进一步扩大生态。公司已启动股份回购，市场对其盈利增长预期乐观，短期内存在发 布盈喜公告的可能。 信达国际主要观点如下： 集团自研的生活模拟游戏《心动小镇》于1月8日上线国际版。根据AppMagic发布的1月全球手游下载排 行榜，《心动小镇》首次入榜即位列第11位，全球下载量超1,200万，主要来自美国、日本、韩国、泰 国等。《心动小镇》国际服(包括AppStore及GooglePlay)1月的预估流水达6,000万元人民币，而TapTap的 流水尚未计算在内。从地区收入占比来看，日本最高，其次为韩国及美国。数据显示《心动小镇》市场 接受度高，为未来长期营运及2026年业绩增长奠定基础。 稳定的存量游戏及潜力新作，有望推动业绩持续增长 集团2025年上半年业绩胜预期，收入同比增长39%至30.8亿元人民币，经 ...

消息面上，心动公司旗下《心动小镇》国际服将分别于2月7日和2月14日开启与小马宝莉IP联动的预热 和正式活动。据悉，《心动小镇》海外版上线即登顶日本、美国、韩国等多市场iOS手游下载榜，并连 续十多天稳居日本iOS手游下载榜首。在"冰雪季"、"森铃咒语"等主题活动推动下，游戏1月全球收入增 长516%，带动心动网络营收翻倍。 国金证券认为，《心动小镇》国际服在社交媒体平台声量持续上涨，同时游戏内大量UGC内容具备社 交展示价值，随着游戏进程推进，玩家解锁更多玩法，将更多的游戏内容发布在社交媒体，有望进一步 进行推动游戏破圈，继续扩大游戏用户基数。 心动公司(02400)盘中涨超8%，截至发稿，涨5.05%，报83.25港元，成交额2.35亿港元。 ...

Core Viewpoint - Xindong Company (02400) has seen a significant stock price increase, attributed to the successful launch and performance of its game "Xindong Town" in international markets, particularly through collaborations with popular IPs like My Little Pony [1] Group 1: Stock Performance - Xindong Company's stock price rose over 8% during trading, with a current increase of 5.05%, reaching HKD 83.25, and a trading volume of HKD 235 million [1] Group 2: Game Performance - "Xindong Town" international version topped the iOS mobile game download charts in Japan, the United States, and South Korea upon its release, maintaining the number one position in Japan for over ten days [1] - The game experienced a global revenue increase of 516% in January, contributing to a doubling of Xindong Company's overall revenue [1] Group 3: Market Potential - Guojin Securities notes that the social media presence of "Xindong Town" is continuously rising, with a significant amount of user-generated content (UGC) that holds social display value [1] - As players progress in the game and unlock more features, the potential for increased content sharing on social media is expected to further expand the game's user base [1]

Investment Rating - Industry rating: Recommended [4] Core Insights & Investment Recommendations - Claude Work has launched 13 plugins covering core business areas such as law, sales, and finance, significantly enhancing the efficiency of non-software developers by automating workflows like research, drafting, and review [2][22] - The competition in AI has shifted from providing foundational model capabilities to controlling specific industry workflows, indicating that AI applications can now offer "out-of-the-box" vertical solutions across multiple sectors [2][22] - During the Spring Festival, major AI applications invested over 1.5 billion yuan in marketing, with notable activities like Alibaba's "milk tea free order" campaign achieving over 10 million orders in just 9 hours, highlighting the potential for AI applications to connect online intelligence with offline consumption [3][23] - Current investment opportunities include: 1) Hong Kong internet leaders, 2) gaming industry benefiting from policy incentives and technological empowerment, and 3) film and cultural tourism sectors recovering due to consumer policies [3][6][23] Industry Data Film Industry - The top three films by box office for the week are: "Zootopia 2" with 30.02 million yuan (19.90% market share), "Water Pipe" with 19.28 million yuan (12.80%), and "Killing" with 17.48 million yuan (11.60%) [24][25] Gaming Industry - The top three iOS games are: "Honor of Kings," "Peacekeeper Elite," and "Gold Shovel Battle," while the top three Android games are: "Heartfelt Town," "Arknights: End of the World," and "Duck Duck Goose" [26][27] TV Series Industry - The top three TV series by broadcast index are: "Tang Palace Mystery" (77.3), "Young and Promising" (70.9), and "The Peaceful Year" (69.4) [28][29] Variety and Animation - The top three variety shows are: "Weibo Night 2025" (75.5), "Voice of the Flow Season" (63.4), and "Wonderful Night Season 2" (63.1) [30][31] - The top three animated shows are: "Happy Hammer" (230.9), "Immortal Reverse" (213.4), and "Time Beyond" (179.9) [32]

心动公司(02400)尾盘涨近5%，截至发稿，涨4.1%，报81.3港元，成交额4.78亿港元。 此外，《心动小镇》国际服下载量超预期。开源证券表示，《心动小镇》作为3D社交建造游戏，玩家 快速积累有助于打造更活跃的内容、社交生态进而提高留存度，亦为后续运营活动下流水进一步提升奠 定基础。国际服官宣将联动全球知名IP《小马宝莉》，背靠国服超一年的运营经验及内容积累，我们看 好后续系列运营活动的推出驱动国际服流水厚积薄发。 来源：智通财经网 消息面上，心动公司旗下Taptap近期发布通过自然语言对话让AI创作游戏的产品"Taptap Maker"。开源 证券发布研报称，AI模型工具能力的跃迁或助力游戏开发门槛大幅降低，玩家可成为创作者，从而推 动游戏供给个性化程度及丰富性大幅提升，进而提升流量平台及分发渠道价值。长江证券则表示，AI 有望重塑游戏行业开发链路并构建全新内容生态。 ...

消息面上，心动公司旗下Taptap近期发布通过自然语言对话让AI创作游戏的产品"Taptap Maker"。开源 证券发布研报称，AI模型工具能力的跃迁或助力游戏开发门槛大幅降低，玩家可成为创作者，从而推 动游戏供给个性化程度及丰富性大幅提升，进而提升流量平台及分发渠道价值。长江证券则表示，AI 有望重塑游戏行业开发链路并构建全新内容生态。 此外，《心动小镇》国际服下载量超预期。开源证券表示，《心动小镇》作为3D社交建造游戏，玩家 快速积累有助于打造更活跃的内容、社交生态进而提高留存度，亦为后续运营活动下流水进一步提升奠 定基础。国际服官宣将联动全球知名IP《小马宝莉》，背靠国服超一年的运营经验及内容积累，我们看 好后续系列运营活动的推出驱动国际服流水厚积薄发。 心动公司(02400)尾盘涨近5%，截至发稿，涨4.1%，报81.3港元，成交额4.78亿港元。 ...

智通财经APP获悉，心动公司(02400)尾盘涨近5%，截至发稿，涨4.1%，报81.3港元，成交额4.78亿港 元。 此外，《心动小镇》国际服下载量超预期。开源证券表示，《心动小镇》作为3D社交建造游戏，玩家 快速积累有助于打造更活跃的内容、社交生态进而提高留存度，亦为后续运营活动下流水进一步提升奠 定基础。国际服官宣将联动全球知名IP《小马宝莉》，背靠国服超一年的运营经验及内容积累，我们看 好后续系列运营活动的推出驱动国际服流水厚积薄发。 消息面上，心动公司旗下Taptap近期发布通过自然语言对话让AI创作游戏的产品"Taptap Maker"。开源 证券发布研报称，AI模型工具能力的跃迁或助力游戏开发门槛大幅降低，玩家可成为创作者，从而推 动游戏供给个性化程度及丰富性大幅提升，进而提升流量平台及分发渠道价值。长江证券则表示，AI 有望重塑游戏行业开发链路并构建全新内容生态。 ...

Core Insights - The new game market has shown increased activity in January, particularly in the domestic market with several major releases leading to significant growth compared to previous months [1] - While the number of new games in the overseas market has decreased, top products continue to perform well, indicating a positive start for the new year [1] Domestic Market Summary - In January, seven new games met the statistical standards, showing an increase in quantity and significant growth in individual performance compared to previous months [3] - Notable releases include: - "Tomorrow's Ark: End of the World" by Eagle Horn Network, which achieved over $1.07 million (approximately RMB 7.43 million) in estimated revenue within two weeks of launch [5] - "Counter-Strike: Future" by Tencent, which had over 40 million pre-registrations, indicating strong player anticipation [7] - "Survival for 33 Days" by 37 Interactive Entertainment, which incorporates popular gameplay mechanics to enhance user engagement [11] - "Goose Goose Duck" by Gaggle Studios, which capitalizes on the party game trend during the festive season [13] Overseas Market Summary - In January, 13 new games were released, with a notable increase in revenue performance despite a decrease in the number of new titles [15] - Key overseas releases include: - "Arknights: Endfield" by Eagle Horn Network, which generated over $23.81 million (approximately RMB 165 million) in estimated revenue, topping global new game charts [19] - "RO: World Journey" by Gravity Game Vision, which continues to perform well due to its established IP [19][22] - "Heartopia" by Xindong Network, which successfully leveraged social media for marketing, resulting in strong initial performance [24] - "SEGA Football Club Champions," which aims to attract a broader audience with its simplified gameplay [28] Market Trends - The domestic market is experiencing a revitalization with new releases, while the overseas market shows resilience in revenue despite fewer new entries [1][15] - The competitive landscape remains intense, with established IPs and innovative gameplay mechanics driving player engagement and revenue growth [3][19]