Onboarding
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Most Common Growth Mistake (And How to Avoid It)
20VC with Harry Stebbings· 2025-10-25 13:45
Onboarding Strategy - Companies often emulate competitors' successful strategies, such as onboarding processes, aiming for improvement [1] - Pinterest, during a period of user onboarding challenges, observed Facebook's seven-part email onboarding series [2] - Pinterest replicated Facebook's onboarding flow, including email sequences and question formats, assuming its applicability due to Facebook's large user base [2] - The copied onboarding process failed to improve user engagement or drive lift for Pinterest [2] Data-Driven Decision Making - The failure was attributed to a lack of data-inspired insights and customer context, highlighting the differences between Pinterest's and Facebook's user bases [2] - The experience underscored the importance of understanding the target audience and using data to inform product and onboarding strategies, rather than blindly copying competitors [2]
X @mert | helius.dev
mert | helius.dev· 2025-09-11 20:03
also, like, onboarding new hires takes timelike a few months usuallybut with a child, you can train them for years and they will be ready the whole time ...