E-commerce & Retail Sales - Amazon's Prime Day sale contributed to a 30% increase in online spending across all US retailers [1] - The actual growth of 30% exceeded Adobe's estimated growth of 28% [1]

E-commerce Performance & Trends - US retailers saw nearly $8 billion in online spending on July 8th, a rise of almost 10% [1] - The event is twice as long (four days) and offers more than double the deals at 50% off or more [2] - Top categories include health and personal care, apparel, beauty, home, and kitchen [4] - Groceries and everyday essentials are the fastest-growing part of the store [6] AI & Personalization - Amazon is investing in AI, including Rufus, which is smarter about Prime Day and user interests [9][10] - AI-powered shopping guides are available for considered purchases like laptops [11] - Alexa Plus is rolling out, providing deal recommendations and alerts [11][12] Target Audience & Programs - Prime for young adults is 50% off, with an additional evergreen 5% discount, increased to 10% for Prime Day in categories like beauty, apparel, and electronics [13][14]

E-commerce & Retail Industry Trends - Adobe 预测显示，美国零售商的在线支出预计将因亚马逊 "Prime Day" 促销活动而达到创纪录的 238 亿美元 [1] Sales & Revenue Projections - 亚马逊 "Prime Day" 预计将推动在线支出增长 [1]