Core Viewpoint - American Rebel Holdings, Inc. is actively participating in the 2025 National Beer Wholesalers Association (NBWA) Annual Convention to enhance its brand visibility and distributor engagement, showcasing its rapid expansion in the beer market with the presence of motorsports legend Tony Stewart [1][2][4]. Group 1: Company Expansion and Strategy - American Rebel Light Beer has launched in 13 states since its debut in September 2024, with plans to announce several high-profile retail chain placements to support its growing distribution network [2][4]. - The company aims to become the leading patriotic beer brand in the U.S.A., leveraging its participation in the NBWA Convention to connect with new distributor partners and reinforce its brand mission [2][4]. - The brand's rapid expansion is supported by strategic manufacturing partnerships with AlcSource and City Brewing Company, which enhance production capabilities and distribution efficiency [9][10][11]. Group 2: Product Details and Market Position - American Rebel Light Beer is marketed as a Premium Domestic Light Lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, emphasizing its all-natural ingredients and health-conscious profile [6][15]. - The brand positions itself as a celebration of freedom and patriotism, appealing to consumers who value authentic branding and bold storytelling [6][12][14]. - The ongoing sponsorship of Tony Stewart and involvement in motorsports is expected to amplify brand visibility and consumer loyalty, reaching millions of fans through national broadcasts [4][6][12].

Matt Hagan Powers American Rebel to Victory at NHRA Midwest Nationals—American Rebel Beer Dodge Hellcat Claims First Win of 2025 Nashville, TN, Sept. 29, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel Beverages, and American Rebel Light Beer (www.americanrebelbeer.com) congratulate Matt Hagan who drove and powered the American Rebel Funny Car to victory at the NHRA Midwest Nationals in St. Louis, Missouri. The win marks a defining moment in the Countdown to the Champion ...

Core Insights - American Rebel Light Beer has achieved a remarkable 10% market penetration in Indiana within four weeks of its launch, marking it as the brand's most successful launch to date [1][4] - The brand is experiencing strong consumer demand and repeat orders from retailers, indicating a positive reception in a declining beer market [4][7] Distribution and Execution - Zink Distributing, the largest Anheuser-Busch wholesaler in Indiana, has played a crucial role in the successful launch, known for its operational excellence and community commitment [2][3] - The collaboration has resulted in American Rebel securing placements in hundreds of Off-Premise accounts across Zink's territory [4] Sales Performance - American Rebel is averaging 17 cases per point of distribution in On-Premise accounts, which is more than triple the volume seen in Off-Premise, indicating strong consumer engagement [5] - The 16 oz "Stand Tall, Stand Proud and Be Loud" tall boys account for nearly 75% of total volume sold since launch, outperforming traditional packaging formats [6][7] Brand Positioning - American Rebel Light Beer is marketed as a premium domestic light lager with 110 calories, appealing to consumers who value freedom and authenticity [9][14] - The brand's patriotic messaging resonates well with its target audience, contributing to its rapid market traction [4][9] Strategic Marketing - The launch is strategically aligned with sponsorships of high-profile events, such as the 71st annual Cornwell Quality Tools NHRA U.S. Nationals, enhancing brand visibility [8] - Zink Distributing's effective retail execution and promotional activities have solidified American Rebel's presence in key markets [8][10]

American Rebel Light Beer - Title Sponsorship of Friday Night Qualifying and Full-Throttle Rebel Light Fan Activation Throughout the Weekend American Rebel Light Beer - Primary Race Sponsors of Tony Stewart and Matt Hagan Nashville, TN, Aug. 14, 2025 (GLOBE NEWSWIRE) -- American Rebel Light Beer (www.americanrebelbeer.com) and American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com), proudly announce their role as the official beer sponsor of the 43rd annu ...

American Rebel Light Patriotic Consumer Demand Drives Aggressive Restocking, Validating Brand's Market Fit and Growth as 'America's Fastest Growing Beer' Nashville, TN, Aug. 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is pleased to report continued ret ...

Core Viewpoint - John Hall achieved his first Pro Stock Motorcycle win in nearly 12 years, representing American Rebel Holdings, Inc. and celebrating the victory during the Fourth of July weekend [1][2][3]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [10]. - The company emphasizes a patriotic lifestyle brand, promoting values such as freedom and quality through its products [1][6]. Product Details - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a balanced lifestyle [8]. - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution across multiple states, including Tennessee, Connecticut, and Ohio, with plans for further growth [7]. Sponsorship and Marketing - American Rebel is the primary sponsor of John Hall's motorcycle, highlighting the brand's commitment to supporting athletes who embody its values [4]. - The victory of John Hall is positioned as a celebration of American spirit, aligning with the brand's marketing strategy during the patriotic holiday [5].

Core Insights - American Rebel Holdings, Inc. is actively promoting its American Rebel Light Beer through sponsorship of the NHRA 4-Wide Nationals, enhancing brand visibility and engagement with racing fans [1][5][10] - The company has experienced significant viewership growth, with original broadcasts attracting over 700,000 viewers and expected final totals reaching up to 1 million [10] - American Rebel Light Beer is positioned as a patriotic brand, aligning its marketing strategy with American values and the excitement of motorsports [5][14] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently expanding into the beverage industry with American Rebel Light Beer [16] - The company emphasizes its commitment to quality and patriotism in its product offerings, with American Rebel Light Beer being marketed as a premium domestic light lager [14][15] Marketing and Sponsorship - The title sponsorship of the NHRA 4-Wide Nationals represents a significant milestone for American Rebel Light Beer, reinforcing its event-driven marketing approach [5][10] - The brand's promotional activities at the event included trackside activations, sampling stations, and a live concert by the CEO, enhancing fan engagement [10][11] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, lower calorie count (approximately 100 calories per 12 oz serving), and a balanced lifestyle appeal [15] - The beer is marketed as "America's fastest growing beer," reflecting its rapid expansion and popularity since its launch in September 2024 [2][14] Performance Highlights - The NHRA 4-Wide Nationals featured high-speed racing with cars capable of exceeding 300 mph, showcasing the thrilling environment that aligns with the brand's identity [2][10] - The American Rebel Light Funny Car, driven by champion Matt Hagan, symbolizes the brand's bold and patriotic spirit, further enhancing its presence in motorsports [7][8]

Core Insights - American Rebel Holdings, Inc. is experiencing significant growth and momentum, highlighted by a recent national media marketing campaign and a successful equity-based capital raise [2][4] - The company reported an expected revenue of $11.4 million for fiscal year 2024, indicating strong financial performance [6] - American Rebel Light Beer is positioned to capture a share of the $110 billion annual beer market, appealing to patriotic consumers with its unique branding and product attributes [3][12] Financial Developments - The company completed a strategic private placement led by H.C. Wainwright & Co., with proceeds intended for working capital and general corporate purposes [4] - American Rebel disclosed an expected revenue of $11.4 million for FY2024, to be detailed in an upcoming Form 10-K filing [6] Marketing and Branding Initiatives - A national media marketing campaign has been launched, featuring a 30-second commercial on major television networks and a digital campaign to enhance consumer awareness [9][10] - The company premiered "The American Rebel Story," a video showcasing its vision and values, narrated by CEO Andy Ross [7] Strategic Partnerships - The expansion of the sponsorship with Tony Stewart Racing is expected to provide significant value, enhancing relationships with distributors and key accounts [8]