Core Viewpoint - American Rebel Holdings, Inc. is expanding its distribution of American Rebel Light Beer into western Pennsylvania through a partnership with Wilson McGinley, marking a significant step in its national growth strategy [1][6]. Distribution Strategy - The official launch of American Rebel Light Beer is scheduled for November 17, 2025, focusing initially on the On-Premise channel, such as bars and restaurants, followed by an Off-Premise rollout during the holiday season [2][8]. - The partnership with Wilson McGinley is part of a broader national rollout strategy, following successful engagement at the 2025 National Beer Wholesalers Association Annual Convention, where American Rebel identified numerous partnership opportunities [6][8]. Market Significance - Pennsylvania is highlighted as a key market due to its historical significance in American independence, making it a fitting location for the launch of a brand that embodies patriotic values [3][5]. - The region has a population of over 2.4 million residents across nine counties, providing a substantial platform for the introduction of American Rebel Light Beer [10]. Brand Positioning - American Rebel Light Beer is positioned as a Premium Domestic Light Lager, with a focus on quality ingredients, containing approximately 100 calories, 3.2g of carbs, and 4.3% ABV per 12oz serving [14]. - The brand emphasizes values of liberty, loyalty, and respect for American heritage, aligning with the patriotic sentiment of the target market [4][5]. Distribution Partner Profile - Wilson McGinley, established in 1949, is a family-owned beverage distributor with a strong reputation in western Pennsylvania, recognized for its quality and service [9][12]. - The company operates from a modern facility and represents over 150 brands, making it well-equipped to support the introduction of American Rebel Light Beer [10][13].

Core Viewpoint - American Rebel Holdings, Inc. is actively participating in the 2025 National Beer Wholesalers Association (NBWA) Annual Convention to enhance its brand visibility and distributor engagement, showcasing its rapid expansion in the beer market with the presence of motorsports legend Tony Stewart [1][2][4]. Group 1: Company Expansion and Strategy - American Rebel Light Beer has launched in 13 states since its debut in September 2024, with plans to announce several high-profile retail chain placements to support its growing distribution network [2][4]. - The company aims to become the leading patriotic beer brand in the U.S.A., leveraging its participation in the NBWA Convention to connect with new distributor partners and reinforce its brand mission [2][4]. - The brand's rapid expansion is supported by strategic manufacturing partnerships with AlcSource and City Brewing Company, which enhance production capabilities and distribution efficiency [9][10][11]. Group 2: Product Details and Market Position - American Rebel Light Beer is marketed as a Premium Domestic Light Lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, emphasizing its all-natural ingredients and health-conscious profile [6][15]. - The brand positions itself as a celebration of freedom and patriotism, appealing to consumers who value authentic branding and bold storytelling [6][12][14]. - The ongoing sponsorship of Tony Stewart and involvement in motorsports is expected to amplify brand visibility and consumer loyalty, reaching millions of fans through national broadcasts [4][6][12].

As filed with the Securities and Exchange Commission on October 6, 2025. Registration No. 333-[*] UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 7372 47-3892903 (State or Other Jurisdiction of Incorporation or Organization) (Primary Standard Industrial (I.R.S. Employer Identification No.) 5115 Maryland Way, Suite 303 Brentwood, Te ...

Core Points - American Rebel Holdings, Inc. celebrates Matt Hagan's victory at the NHRA Midwest Nationals, marking a significant moment for both the driver and the brand [1][2] - Hagan's win is his second of the season and the first with American Rebel Beer as the primary sponsor in 2025, highlighting the brand's growing presence in motorsports [2][6] - The victory reinforces the alignment between American Rebel's branding and the NHRA community, emphasizing values of freedom and high-octane performance [9][14] Company Performance - Hagan qualified No. 2 with a time of 3.868 ET at 329.91 mph and advanced through eliminations with consistent performance, culminating in a final time of 3.979 ET at 329.34 mph [4] - Hagan now ranks second in the Funny Car championship standings, just 20 points behind the leader, with three races remaining in the Countdown to the Championship [6] - The win adds to Hagan's legacy, marking his third Wally at the NHRA Midwest Nationals and his 54th career win [2][7] Brand Engagement - The event showcased American Rebel's partnership with Tony Stewart Racing, with the brand being featured prominently across multiple racing classes [12][14] - CEO Andy Ross highlighted the synergy between the brand and the NHRA community, noting the strong consumer connections fostered through motorsports [9][14] - The weekend included live performances and significant brand visibility, enhancing American Rebel's patriotic identity and consumer engagement [12][13] Product Information - American Rebel Light Beer, launched in September 2024, is positioned as a premium domestic light lager with approximately 100 calories and 4.3% alcohol content per 12 oz serving [18] - The beer is marketed as a celebration of freedom and quality, appealing to consumers who prefer a balanced lifestyle without added supplements [17][18] - The brand has expanded its availability across multiple states, enhancing its market presence and consumer reach [18]

Registration No. 333-290119 As filed with the Securities and Exchange Commission on September 25, 2025. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 Amendment No. 1 To FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) | Nevada | 7372 | 47-3892903 | | --- | --- | --- | | (State or Other Jurisdiction of | (Primary Standard Industrial | (I.R.S. Employer | | Incorporation or Organization) ...

As filed with the Securities and Exchange Commission on September 8, 2025. Registration No. 333-[*] UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) Nevada 7372 47-3892903 (State or Other Jurisdiction of Incorporation or Organization) (Primary Standard Industrial (I.R.S. Employer Identification No.) 5115 Maryland Way, Suite 303 Brentwood, ...

Core Insights - American Rebel Light Beer has achieved a remarkable 10% market penetration in Indiana within four weeks of its launch, marking it as the brand's most successful launch to date [1][4] - The brand is experiencing strong consumer demand and repeat orders from retailers, indicating a positive reception in a declining beer market [4][7] Distribution and Execution - Zink Distributing, the largest Anheuser-Busch wholesaler in Indiana, has played a crucial role in the successful launch, known for its operational excellence and community commitment [2][3] - The collaboration has resulted in American Rebel securing placements in hundreds of Off-Premise accounts across Zink's territory [4] Sales Performance - American Rebel is averaging 17 cases per point of distribution in On-Premise accounts, which is more than triple the volume seen in Off-Premise, indicating strong consumer engagement [5] - The 16 oz "Stand Tall, Stand Proud and Be Loud" tall boys account for nearly 75% of total volume sold since launch, outperforming traditional packaging formats [6][7] Brand Positioning - American Rebel Light Beer is marketed as a premium domestic light lager with 110 calories, appealing to consumers who value freedom and authenticity [9][14] - The brand's patriotic messaging resonates well with its target audience, contributing to its rapid market traction [4][9] Strategic Marketing - The launch is strategically aligned with sponsorships of high-profile events, such as the 71st annual Cornwell Quality Tools NHRA U.S. Nationals, enhancing brand visibility [8] - Zink Distributing's effective retail execution and promotional activities have solidified American Rebel's presence in key markets [8][10]

Core Points - American Rebel Light Beer is the official beer sponsor of the 43rd annual Lucas Oil NHRA Nationals at Brainerd International Raceway, enhancing its brand visibility and engagement with motorsports fans [1][14][15] - The event features the American Rebel Light "Battle for the Rebel Axe," a new qualifying session that awards top racers with a unique trophy and cash bonuses, aiming to create a memorable experience for attendees [3][6][18] - The company is leveraging this sponsorship to drive brand loyalty and convert motorsports fans into long-term customers, aligning with its patriotic branding [14][15][18] Company Overview - American Rebel Holdings, Inc. has evolved from a designer of branded safes to a diversified lifestyle company, now entering the beverage market with American Rebel Light Beer [16][17] - The beer is marketed as a premium domestic light lager, emphasizing its all-natural ingredients and lower calorie count, appealing to health-conscious consumers [20] Event Activation - The sponsorship includes extensive brand activation activities such as on-site sampling, exclusive merchandise, and live music performances, aimed at enhancing fan engagement [2][14][18] - The event will feature a headline performance by Andy Ross, founder of American Rebel, further integrating the brand into the event's entertainment [7][9][18] Strategic Goals - The company aims to become the 1 domestic light beer in the U.S., using this high-profile event to increase brand awareness and market penetration [15][18] - The timing of the event coincides with the rollout of American Rebel's distribution in Minnesota, indicating a strategic push into new markets [18]

Core Insights - American Rebel Holdings, Inc. reports strong retail performance for American Rebel Light Beer, driven by patriotic consumer demand and aggressive restocking across Total Wine & More locations [1][2][3] Company Performance - American Rebel Light Beer has achieved a 94.12% restocking order rate among active authorized accounts, indicating strong customer resonance [2] - The average restocking orders in June 2025 were 105% of the initial May 2025 order, with top accounts reordering at 245% of their initial volume [7] - By July 2025, cumulative reorders reached 330% across all June 2025 accounts, showcasing exceptional consumer pull-through [13] Market Positioning - The brand positions itself as "America's Patriotic Beer," appealing to consumers with its bold branding and all-natural ingredients, which include approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving [16][21] - The company aims to become the 1 Domestic Light Beer in America, emphasizing its unique market fit and consumer demand [12] Retail Strategy - Total Wine & More is a key partner, with over 250 locations nationwide, playing a significant role in the alcohol industry and contributing to the brand's visibility and sales [3] - The rollout of American Rebel Light Beer is ongoing, with initial placements in 62 Total Wine & More locations across multiple states [2][20] Consumer Engagement - The brand has seen repeat purchase behavior fueled by in-store samplings, validating its product-market fit and patriotic brand loyalty [9] - American Rebel Light Beer is marketed as a healthier option in the beer segment, appealing to health-conscious consumers [11][16]

Core Viewpoint - John Hall achieved his first Pro Stock Motorcycle win in nearly 12 years, representing American Rebel Holdings, Inc. and celebrating the victory during the Fourth of July weekend [1][2][3]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [10]. - The company emphasizes a patriotic lifestyle brand, promoting values such as freedom and quality through its products [1][6]. Product Details - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a balanced lifestyle [8]. - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution across multiple states, including Tennessee, Connecticut, and Ohio, with plans for further growth [7]. Sponsorship and Marketing - American Rebel is the primary sponsor of John Hall's motorcycle, highlighting the brand's commitment to supporting athletes who embody its values [4]. - The victory of John Hall is positioned as a celebration of American spirit, aligning with the brand's marketing strategy during the patriotic holiday [5].