Core Viewpoint - John Hall achieved his first Pro Stock Motorcycle win in nearly 12 years, representing American Rebel Holdings, Inc. and celebrating the victory during the Fourth of July weekend [1][2][3]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [10]. - The company emphasizes a patriotic lifestyle brand, promoting values such as freedom and quality through its products [1][6]. Product Details - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a balanced lifestyle [8]. - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution across multiple states, including Tennessee, Connecticut, and Ohio, with plans for further growth [7]. Sponsorship and Marketing - American Rebel is the primary sponsor of John Hall's motorcycle, highlighting the brand's commitment to supporting athletes who embody its values [4]. - The victory of John Hall is positioned as a celebration of American spirit, aligning with the brand's marketing strategy during the patriotic holiday [5].

Core Insights - American Rebel Holdings, Inc. is actively promoting its American Rebel Light Beer through sponsorship of the NHRA 4-Wide Nationals, enhancing brand visibility and engagement with racing fans [1][5][10] - The company has experienced significant viewership growth, with original broadcasts attracting over 700,000 viewers and expected final totals reaching up to 1 million [10] - American Rebel Light Beer is positioned as a patriotic brand, aligning its marketing strategy with American values and the excitement of motorsports [5][14] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently expanding into the beverage industry with American Rebel Light Beer [16] - The company emphasizes its commitment to quality and patriotism in its product offerings, with American Rebel Light Beer being marketed as a premium domestic light lager [14][15] Marketing and Sponsorship - The title sponsorship of the NHRA 4-Wide Nationals represents a significant milestone for American Rebel Light Beer, reinforcing its event-driven marketing approach [5][10] - The brand's promotional activities at the event included trackside activations, sampling stations, and a live concert by the CEO, enhancing fan engagement [10][11] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, lower calorie count (approximately 100 calories per 12 oz serving), and a balanced lifestyle appeal [15] - The beer is marketed as "America's fastest growing beer," reflecting its rapid expansion and popularity since its launch in September 2024 [2][14] Performance Highlights - The NHRA 4-Wide Nationals featured high-speed racing with cars capable of exceeding 300 mph, showcasing the thrilling environment that aligns with the brand's identity [2][10] - The American Rebel Light Funny Car, driven by champion Matt Hagan, symbolizes the brand's bold and patriotic spirit, further enhancing its presence in motorsports [7][8]

Forged in Freedom, Fueled by Growth, Focused on the Future NASHVILLE, TN, April 07, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (americanrebelbeer.com) and a leading provider of safes, personal security, and patriotic lifestyle apparel, today issued a corporate update summarizing several recent developments that have strengthened the Company's foundation and accelerated its national growth strategy. CEO Andy Ros ...