American Rebel Holdings Inc American Rebel Light Beer Powers NHRA Brainerd Nationals with ‘Battle for the Rebel Axe,’ Primary Sponsors American Rebel Holdings Inc. (NASDAQ: AREB), American Rebel Light Beer, and Champion Safe Galvanize Fan Engagement, Launch Minnesota Beer Expansion, and Deepen Relationship with the NHRA at Brainerd Nationals Nashville, TN, Aug. 15, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com), the embodiment of patriotic lifestyle and ...

Core Viewpoint - American Rebel Holdings, Inc. is leveraging the NHRA Brainerd Nationals to enhance brand engagement, launch its American Rebel Light Beer in Minnesota, and strengthen its relationship with motorsports fans [1][2][11]. Brand Activation and Engagement - The company is set to create a high-energy fan experience at the NHRA Brainerd Nationals, featuring performances and product sampling to foster brand loyalty [3][4]. - CEO Andy Ross will perform at the event, aiming to galvanize fans with patriotic music and promote the American Rebel lifestyle [3][10]. Product Launch and Distribution - American Rebel Light Beer is making its debut in Minnesota through a partnership with C&L Distributing, expanding its distribution to 13 states [11][12]. - The beer is marketed as a premium domestic light lager, containing approximately 100 calories and 4.3% ABV per 12 oz serving, brewed without corn, rice, or artificial sweeteners [4][19]. Community Engagement and Philanthropy - The Champion Safe division will showcase American-made safes and conduct a giveaway, with proceeds benefiting Camp Confidence, a nonprofit supporting children with special needs [5][14]. - This initiative reflects the company's commitment to community impact while promoting its secure lifestyle products [14]. Motorsports Strategy - American Rebel is the title sponsor of the "Battle for the Rebel Axe" at the NHRA event, enhancing brand visibility through motorsports [6]. - The partnership with Tony Stewart Racing features branded cars, reinforcing the brand's connection to the racing community and its patriotic values [8][12]. Future Growth and Market Position - The company aims to position American Rebel Light Beer as America's 1 domestic light lager, with plans for further state launches [15]. - The focus on creating authentic experiences and premium products is intended to cultivate lifelong customers among patriotic consumers [16].

Core Perspective - American Rebel Holdings, Inc. is positioning itself as a patriotic lifestyle brand through its sponsorship of motorsports events, particularly the Knoxville Nationals, to engage with a core demographic of loyal, patriotic fans and promote its American Rebel Light Beer as their preferred choice [1][6][9]. Company Overview - American Rebel Holdings, Inc. has evolved from a designer and marketer of branded safes and personal security products to a diversified patriotic lifestyle company, now including offerings in beer, apparel, and accessories [12]. - The company emphasizes its commitment to American values and aims to resonate with freedom-loving consumers nationwide [11]. Product Details - American Rebel Light Beer is marketed as a "better-for-you" option, featuring approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol by volume (ABV) per 12 oz serving, brewed without corn, rice, or added sweeteners [10][14]. - The beer is positioned as a premium domestic light lager that aligns with a healthier lifestyle while maintaining a bold flavor [10][14]. Marketing and Sponsorship - The company is leveraging its sponsorship of Spencer Bayston's No. 14 Sprint Car to enhance brand visibility and connect with motorsports fans, showcasing the beer at one of the most iconic events in the sport [6][9]. - American Rebel Light Beer is featured prominently at the Knoxville Raceway and the Dingus Lounge, reinforcing its community engagement and support for local businesses [7][9]. Expansion and Distribution - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution across multiple states, including Tennessee, Connecticut, and Iowa, marking significant growth in the beverage market [13]. - The partnership with Mahaska Bottling Company signifies a major milestone in the company's Midwest expansion efforts [9].

Core Insights - American Rebel Holdings, Inc. is experiencing strong sales performance and retail expansion for its American Rebel Light Beer, particularly through independent retailers, which now account for 57% of total sales and 80% of national distribution [2][9] - The company has secured over 1,100 new independent accounts in the past five months, averaging over 200 new placements monthly, indicating a strong grassroots connection to local markets [2][9] - The brand's marketing strategy includes high-profile sponsorships and activations at major events, which are driving consumer demand and influencing retailers to stock the product [4][5] Sales Performance - Independent accounts are actively promoting the brand through in-store promotions and consumer sampling, contributing to repeat purchases and consistent sales velocity [3] - The beverage division is seeing significant pull-through from national events, with consumers requesting the product from local retailers after experiencing it at these events [5][9] Retail Strategy - The company has appointed Pamela Turner as National Account Manager to enhance chain account development, focusing on Food/Grocery and Convenience channels [6][7] - American Rebel Light Beer is entering a critical reset season, where shelf space decisions are made, with over 1,100 new accounts and strong sell-through data [7][9] Market Positioning - The brand is positioned as a patriotic lifestyle product, appealing to consumers who value American-made products and natural ingredients [5][13] - American Rebel Light Beer is marketed as a healthier option, with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving [13] Expansion Plans - The company plans to expand into Mass and Club channels after establishing a strong presence in Liquor stores and Independent retail channels [7] - The upcoming reset season presents an opportunity for American Rebel to convert local traction into nationwide visibility and revenue growth [8][9]

Core Insights - American Rebel Holdings, Inc. has achieved a historic milestone with the largest-ever opening order for American Rebel Light Beer, marking a significant step in its national expansion [1][2][7] - The partnership with Clark Beverage Group is pivotal, showcasing strong confidence in the brand's growth potential and market appeal [2][5][6] - The launch in Mississippi is strategically aligned with the brand's identity, resonating with the state's values of faith, patriotism, and pride [3][4][12] Company Overview - American Rebel Holdings, Inc. is a diversified patriotic lifestyle company that has transitioned from branded safes to the beverage market with American Rebel Light Beer [14][15] - The company emphasizes its commitment to delivering bold products that reflect American values, positioning itself as a significant player in the beverage industry [14] Product Details - American Rebel Light Beer is marketed as a Premium Domestic Light Lager, brewed with all-natural ingredients, and is designed for a lifestyle that celebrates patriotism [11][15] - The beer contains 100 calories, 3.2 carbs, and 4.3% ABV per 12 oz serving, appealing to health-conscious consumers [11] Market Expansion - The brand has successfully launched in multiple states since September 2024, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, and now Mississippi [7][10] - The record-breaking initial order in Mississippi signifies the brand's ability to scale rapidly and capture market share in a competitive beverage market [9][10] Strategic Partnerships - The collaboration with Clark Beverage Group began in February 2025, leading to a swift distribution agreement following regulatory approval [5] - Both companies share a vision of promoting a product that embodies the values of their target market, enhancing the brand's reach and impact [6]

Core Viewpoint - American Rebel Holdings, Inc. is expanding its American Rebel Light Beer into Mississippi through a partnership with Clark Beverage Group, marking a significant step in its national rollout strategy [1][2][3] Company Overview - American Rebel Holdings, Inc. has transitioned from a designer and marketer of branded safes to a diversified patriotic lifestyle company, now including beer in its product offerings [7] - The company emphasizes its patriotic branding, aligning its products with traditional American values [3][8] Product Details - American Rebel Light is a Premium Domestic Light Lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, made with all-natural ingredients and no added corn, rice, or sweeteners [5][10] - The beer is marketed as a celebration of freedom and quality, appealing to consumers who prefer a lighter option without compromising on taste [8][10] Distribution Strategy - The partnership with Clark Beverage Group, a well-established beverage distributor in the Southeast, is aimed at enhancing brand recognition and sales in Mississippi [2][3] - The launch in Mississippi adds to the brand's rapid expansion since its debut in September 2024, with availability already in multiple states including Tennessee, Kentucky, and North Carolina [6][9] Market Position - American Rebel Light is positioned as the fastest-growing beer brand in the U.S., with a focus on building a community of consumers who resonate with its patriotic identity [1][6][3] - The company aims to leverage Mississippi's strong beverage retail landscape to further scale its operations and brand presence [3]