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TTD Banks on Kokai's Widespread Adoption: Path to Greater Monetization?
ZACKS· 2025-08-22 14:15
Launched by The Trade Desk, Inc. ((TTD) in 2023, Kokai is a next-generation platform that integrates advanced AI, enhanced measurement, expanded partner integrations and a streamlined user experience, enabling marketers at all levels to fully harness the advantages of programmatic advertising. Kokai empowers advertisers with unmatched capabilities to achieve greater precision and relevance across all activities, driven by Koa, the industry's most advanced AI technology. The Trade Desk has integrated AI acro ...
The Trade Desk's Next Decade: 3 Tailwinds Investors Shouldn't Overlook
The Motley Fool· 2025-08-22 08:45
The Trade Desk is riding on three megatrends that will define its next decade. The Trade Desk (TTD -0.45%) is going through a testing time. Slower growth, a sudden CFO change, and intensifying competition have spooked investors. But while short-term sentiment is bruised, the long-term growth story hasn't disappeared. The next decade could offer The Trade Desk some of its strongest tailwinds yet. The rise of the internet has brought new opportunities, while disrupting many old business models. One of the mos ...
MediaAlpha To Report Second Quarter Financial Results on August 6, 2025
Globenewswire· 2025-07-18 13:00
Company Announcement - MediaAlpha, Inc. will release its second quarter 2025 financial results on August 6, 2025, after market close [1] - A Q&A conference call will be held on the same day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the results [1] Webcast and Participation - A live webcast of the conference call will be available on MediaAlpha's Investor Relations website [2] - Participants can also join the call by dialing toll-free numbers, with a specific conference ID provided [2] - An audio replay of the conference call will be accessible after the event [2] Company Overview - MediaAlpha is recognized as a leading programmatic customer acquisition platform in the insurance industry [3] - The company has over 1,200 active partners and generated nearly 119 million Consumer Referrals in 2024 [3] - MediaAlpha's programmatic advertising technology facilitated $1.5 billion in spending for 2024 across various insurance sectors [3]
Should You Buy The Trade Desk Stock At $85?
Forbes· 2025-07-15 10:05
Core Insights - The Trade Desk's stock surged 14% after being included in the S&P 500, indicating strong market recognition and potential for institutional investment [2] - The company has demonstrated impressive revenue growth, with a 25.8% average growth rate over three years, significantly outpacing the S&P 500's 5.5% [3] - Profitability metrics show The Trade Desk's operating margin at 17.6% and net margin at 16.0%, both exceeding the S&P 500 averages [4] - The balance sheet reflects strong financial health, with a debt-to-equity ratio of 0.9% and cash reserves of $1.7 billion [5] - Valuation analysis reveals The Trade Desk is trading at high premiums, with a price-to-earnings ratio of 92.3 compared to the S&P 500's 26.9 [7] - The company has shown vulnerability to market volatility, with significant stock price declines during economic downturns, yet has demonstrated strong recovery potential [8] - Competitive pressures and regulatory challenges in the programmatic advertising market could impact future growth [9][10] - The Trade Desk is positioned as an attractive investment opportunity due to its robust fundamentals and S&P 500 inclusion, but high valuation premiums necessitate careful risk assessment [11][12]
Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier
Globenewswire· 2025-07-14 21:00
Core Insights - Magnite and Paramount Australia have announced a partnership to provide programmatic access to Paramount+'s premium streaming TV inventory in Australia for the first time [1][3] - This collaboration aims to enhance advertising efficiency and transparency, allowing advertisers to reach engaged streaming audiences more effectively [1][3] - The partnership is part of Paramount Australia's ongoing business and technology transformation, leading to the development of Paramount Connect [1] Company Overview - Magnite is the largest independent sell-side advertising company globally, facilitating monetization of content across various formats including CTV, online video, display, and audio [4] - Paramount Australia is a prominent media and entertainment company, known for creating premium content and experiences, with a portfolio that includes Network 10, Paramount+, Paramount Pictures, Nickelodeon, and MTV [5] Technological Integration - The integration of Magnite's SpringServe video platform with Paramount's mediation capabilities will streamline advertiser access to Paramount's premium streaming inventory [2] - The partnership is expected to drive innovation in streaming TV, providing brands with a first-mover advantage in accessing one of Australia's leading streaming platforms [3]
Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
Prnewswire· 2025-07-03 14:00
Core Insights - Assembly Control is a customized platform developed in partnership with a leading ad verification and measurement platform, aimed at enhancing programmatic advertising for clients [1] - The platform addresses inherent risks in programmatic advertising, such as ad misplacement and fraud, while improving campaign performance and accountability [2][3] Company Overview - Assembly is a global omnichannel media agency that integrates data, talent, and technology to drive growth for top brands, supported by a proprietary operating system called STAGE [4] - The agency employs a global team of 2,300 experts across 35 offices, focusing on impactful work and redefining marketing as part of the Stagwell network [4] Programmatic Advertising Insights - Programmatic advertising accounts for over 90% of US digital display ad spend, highlighting its significance and complexity in the digital media landscape [2] - The agency aims for a 75% client adoption rate of Assembly Control globally by the end of 2025, indicating a strong commitment to programmatic leadership [3] Key Features of Assembly Control - The platform offers improved campaign outcomes through strategic inventory selection and reduces brand safety risks across various publishers and environments [5] - It includes tiered controls based on advertisers' safety and suitability approaches, along with a proprietary inclusion list of compliant publishers and sellers [5]
The Trade Desk Expands CTV Ad Partnership With HOY in Hong Kong
ZACKS· 2025-06-18 15:25
Core Insights - The Trade Desk, Inc. has expanded its partnership with HOY, enabling programmatic trading of connected TV advertising inventory through The Trade Desk's platform [2] - HOY will implement advanced identity and access technologies, including Unified ID 2.0 and OpenPath, to enhance targeting precision and advertising efficiency [2][5] Industry Trends - The global connected TV ad spending is projected to exceed $38 billion by 2027, reflecting a significant shift towards on-demand and streaming content [3] - In Hong Kong, over 40% of respondents in a 2024 survey reported a decrease in traditional TV viewing in favor of Internet-based streaming services [3] Company Developments - The Trade Desk highlighted the growth potential of Hong Kong's CTV programmatic advertising market, praising HOY's proactive adoption of UID2 and OpenPath [4] - HOY has successfully integrated UID2 on its CTV platform, which is currently live, while OpenPath is ready for deployment [6] Technology Impact - Unified ID 2.0 offers a next-generation identity solution for the open Internet, focusing on personalized experiences while ensuring user transparency [5] - OpenPath aims to streamline access to premium digital inventory, reducing intermediaries and enhancing revenue potential for publishers [5]
Viant(DSP) - 2025 Q1 - Earnings Call Presentation
2025-05-06 20:11
Q1 2025 EARNINGS PRESENTATION May 6, 2025 1 SAFE HARBOR This presentation contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain words such as "guidance," "believe," "expect," "estimate," "project," "plan," "will," or words or phrases with s ...
Bear of the Day: The Trade Desk (TTD)
ZACKS· 2025-05-06 13:30
Core Insights - The Trade Desk (TTD) is a $27 billion digital advertising platform that enables programmatic ad space purchasing across various channels and mediums [1] - The platform allows ad buyers to create, manage, and optimize data-driven campaigns across multiple devices, including computers, mobile devices, and connected TVs [2] - The company has faced declining earnings expectations, with a projected quarterly EPS of $0.25, reflecting a year-over-year decrease of 3.9% [5] - Revenue expectations remain strong at $574.27 million, indicating a 16.9% increase from the previous year [7] Company Overview - The Trade Desk operates a self-service, cloud-based platform for digital advertising, allowing for automated campaign management and optimal ad space acquisition [2] - The company was co-founded by Jeffrey Green, who previously co-founded AdECN, a demand-side advertising platform acquired by Microsoft [4] Earnings Expectations - The upcoming earnings report is anticipated to show a decline in EPS, with full-year 2025 estimates dropping over 10% [6] - The Zacks Rank indicates a -9.45% Earnings ESP for TTD, suggesting potential challenges in profit momentum [8]