MIAMI, May 29, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce a powerful new update to the Company's Lucyd app for iOS and Android. The Lucyd app was the first to enable voice access to ChatGPT in smart eyewear, and the Company believes these latest enhancements further advance its market position as a leader in smar ...

Revenue and gross margins improvementsMIAMI, May 13, 2025 /PRNewswire/ -- Innovative Eyewear Inc., (NASDAQ: LUCY, LUCYW), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced its Q1 2025 Unaudited financial results. Reebok Powered by Lucyd smart eyewear. Image courtesy of Innovative Eyewear, Inc. Net revenue for the quarter ended March 31, 2025 was $454,501 an increase of 19% from revenue of $383,471 in the quarter ended March 31, 2024. This increa ...

Core Insights - Innovative Eyewear Inc. has launched Reebok Smart Eyewear, expanding its product line under the Reebok brand, available globally on Lucyd.co with further availability expected on Reebok.com and other retailers later this quarter [1][3]. Product Launch - The launch of Reebok Smart Eyewear is seen as a significant milestone for the smart eyewear category, with the company positioning itself at the forefront of the transition from traditional eyewear to smart, connected solutions [3][5]. - The smart eyewear features high-fidelity speakers and amplifiers tailored for outdoor and sports use, ensuring audio clarity while allowing users to remain aware of their surroundings, which is crucial for safety [4]. Market Positioning - The global smart glasses market is projected to reach approximately $13 billion by 2030, indicating a strong growth potential for Innovative Eyewear in this sector [3]. - The product's appeal spans across various retail environments, attracting interest from both sporting goods and consumer electronics retailers, highlighting its versatility at the intersection of fashion, technology, and athletic performance [7]. Distribution Strategy - Innovative Eyewear has initiated a global distribution strategy, starting with a partnership with MTB Mexico, a leading technology distributor in Latin America, to meet the rising consumer demand for smart technology [5][6]. Celebrity Endorsement - Micah Richards, a former professional athlete, serves as a brand ambassador for the Reebok Smart Eyewear, emphasizing the product's blend of performance and style, and its ability to keep users connected while being aware of their environment [8][9].

MIAMI, April 23, 2025 /PRNewswire/ -- Innovative Eyewear Inc. (NASDAQ: LUCY), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, confirms its tariff rate on smart eyewear and highlights its competitive edge vs. traditional eyewear. Lucyd smart eyewear. Image courtesy of Innovative Eyewear, Inc. Smart eyewear products that enter the United States from China currently have a total effective duty of approximately 27.5%. This stands in sharp contrast to recent trade ...

Core Insights - Innovative Eyewear, Inc. has announced that its Lucyd Armor™ smart safety glasses have received certification to meet European Union EN 166:2002 safety standards, allowing entry into important European markets [1][2] - Lucyd Armor has quickly become the company's fastest-selling product since its launch in Q4 2024, featuring unique attributes such as photochromic lenses and a suite of smart features [2][4] - The European safety eyewear market was valued at $1.3 billion in 2024 and is projected to grow to $1.6 billion by 2030, with a compound annual growth rate of 3.5% from 2025 to 2030 [3] Company Strategy - The company plans to focus on international expansion, particularly with the Lucyd Armor and the upcoming Reebok Powered by Lucyd collection, as a key growth strategy for 2025 [4] - The company is in discussions with a notable eyewear distributor to offer Lucyd Armor in Europe, as well as distributors for other frames in Asia and Latin America [3][4] - Additional variants of Lucyd Armor, including sunglasses and full-range prescription versions, are set to be introduced later this year [5] Product Features - Lucyd Armor is designed to enhance communication in various environments, making it suitable for professionals in factories and construction sites [7] - The product combines functionality, style, and affordability, positioning it as a "need-to-have" tool for working professionals who require eye protection and hands-free communication [8] - The smart eyewear features include open-ear audio technology, seamless voice assistant integration, and built-in Walkie features for global VOIP conferencing [10]