Core Viewpoint - Yunji Inc. announces the resignation of Mr. Yeqing Cui as Senior Financial Director, effective July 3, 2025, and Ms. Nan Song will succeed him in the role [1][2]. Company Leadership Changes - Mr. Yeqing Cui has resigned for personal reasons, and the company expresses gratitude for his contributions during his tenure [1]. - Ms. Nan Song, who has extensive finance experience and has been with Yunji since August 2015, will take over as finance in charge and report to the Chairman and CEO, Mr. Shanglue Xiao [2][3]. Ms. Nan Song's Background - Ms. Song has held various roles within Yunji, including General Ledger Accountant, Finance Manager, and Head of the Financial Analysis Department [3]. - She previously worked at Zhejiang Xiaoye Network Technology Co., Ltd for two years before joining Yunji and holds a bachelor's degree in Accounting from Zhejiang University of Finance & Economics, obtained in 2016 [3]. Company Overview - Yunji Inc. is a leading social e-commerce platform in China, utilizing a membership-based model to enhance social interactions and provide high-quality products at attractive prices [5]. - The company leverages advanced technologies such as big data and artificial intelligence to improve user experience and encourage members to promote the platform [5]. - Yunji focuses on product curation, centralized merchandise sourcing, and efficient supply chain management to establish itself as a trustworthy e-commerce platform with exclusive membership benefits [5].

今天分享的是：探谋：2025年东南亚电子商务市场洞察报告 三、电商平台竞争格局 报告共计：27页 《2025年东南亚电子商务市场洞察报告》核心内容总结 本报告聚焦东南亚五国（印尼、马来西亚、菲律宾、泰国、越南）电商市场，从市场概况、消费者行为、平台竞争、法规物流及新兴趋势等维度展开分析， 揭示区域市场特征与机遇。 一、市场增长与潜力 东南亚是亚太地区重要经济引擎，电商市场自2010年代中期加速增长，2024年商品交易总额（GMV）达1590亿美元，同比增长15%，预计至2029年复合年 增长率为10.42%。五国电商销售额呈现差异化增长：印尼以568.1亿美元居首，马来西亚增速最低（10.63%），越南、泰国增速超15%。人口结构年轻化、 互联网渗透率提升（如马来西亚达98%）及移动设备普及（五国渗透率近100%）是核心驱动力。 二、消费者行为与偏好 - 品类偏好：电子产品为三国（印尼、马来西亚、菲律宾）最畅销品类，时尚、食品、美妆个护亦受欢迎。印尼市场食品品类突出，泰国美妆个护需求旺 盛。 - 平台选择：Shopee在五国月访问量均居首，尤其在越南（1.7亿）和印尼（1.3亿）优势显著。TikTok Sho ...