Core Viewpoint - Apple is poised to secure the US streaming rights for Formula 1 races, with a bid of at least $150 million per year starting in 2026, outbidding ESPN, which currently holds the rights [1][2]. Group 1: Company Actions - Apple has already established streaming deals for professional baseball and all Major League Soccer games, indicating a growing portfolio in sports streaming [2]. - The company is not deterred by high spending in its media projects, reflecting a strategic focus on expanding its sports offerings [4][5]. Group 2: Industry Dynamics - Formula 1 has seen a surge in popularity in the US, with average race viewership increasing to approximately 1.3 million, more than double the figures from 2018 [3]. - ESPN, which previously paid around $85 million annually for F1 rights, has decided to allocate its resources elsewhere, indicating a shift in its sports programming strategy [4]. - Interest from other potential bidders for F1 rights has been reported as muted, with Netflix not aggressively pursuing the rights this time [4].

Core Insights - Fox Corp. has acquired Caliente TV, a Mexican sports broadcasting platform, to enhance its sports programming and attract more customers to its streaming services [1] - The acquisition is part of Fox's strategy to build a leading sports streaming business in Mexico, leveraging a strong sports rights portfolio and exclusive leagues [2] - Streaming has overtaken traditional broadcast and cable TV viewing, intensifying competition among services to acquire compelling programming [2] Company Strategy - Carlos Martinez has been appointed as executive vice president and managing director of Latin America, emphasizing the company's commitment to sports streaming [2] - Fox plans to launch its direct-to-consumer streaming service, Fox One, later this year, in addition to owning Tubi, a free ad-supported streaming service [3] - The acquisition will expand Fox's portfolio of original sports content, which already includes rights to major leagues such as the Big Ten Conference, United Football League, Premier League, and FA Cup [3]