Core Insights - The focus of the "Double 11" shopping festival has unexpectedly shifted to collectible cards, particularly the TOPPS X THE MONSTERS/LABUBU series, which sold out quickly despite high purchase limits and pre-sale conditions [1][2] - The collectible card market in China is experiencing significant growth, with major players like Pokémon and various entertainment giants entering the space, leading to a competitive landscape [1][6] - Bubble Mart, a leading player in the trendy toy industry, reported a projected revenue growth of 245%-250% year-on-year for Q3 2025, indicating strong performance in the collectible market [1][4] Market Dynamics - The overlap between trendy toy users and card users is significant, with many card players also engaging with Bubble Mart products, although marketing strategies differ [2][5] - The traditional IP-licensed cards are facing challenges as the market becomes saturated, leading to increased competition primarily based on price and volume [2][5] - The LABUBU card's appeal lies in its unique scarcity and artistic value, featuring limited edition items that enhance its collectible nature [3][5] Competitive Landscape - The global collectible trading card market is projected to grow from $7.267 billion in 2025 to $15.433 billion by 2032, with a compound annual growth rate of 11.36% [3][4] - China has emerged as one of the largest trading card markets, with significant growth potential as consumer spending is still relatively low compared to markets like Japan and the U.S. [4][6] - Major companies in the first tier of the market include Pokémon, Konami, and Topps, with a clear competitive hierarchy forming [4][6] Industry Trends - The Chinese card market is witnessing an influx of new players, with over 2,000 card-related companies currently operating, primarily concentrated in Guangdong, Liaoning, and Hainan [6][7] - The market is evolving towards a more mature and diversified structure, with a broader age demographic engaging with various IPs [7][8] - The future of the card market may hinge on the development of trading card games (TCG) that offer gameplay and competitive events, moving away from purely collectible cards [8]

Core Insights - The focus of the "Double 11" shopping festival has unexpectedly shifted to collectible cards, particularly the TOPPS X THE MONSTERS/LABUBU series, which sold out quickly despite a high price point and purchase limits [2][4] - The collectible card market in China is experiencing significant growth, with major players like Pokémon and various entertainment giants entering the space, leading to increased competition and market dynamics [5][7] Group 1: Market Dynamics - The LABUBU card's rapid sell-out and subsequent price increase on secondary markets reflect a growing interest in collectible cards, with some sets selling for 600 yuan, a 30% premium over the original price of 469 yuan [2][4] - The collectible card market is becoming increasingly competitive, with over 2,000 card-related companies in China, and major brands like Pokémon targeting the Chinese market for expansion [6][7] - The global collectible trading card market is projected to grow from $7.267 billion in 2025 to $15.433 billion by 2032, with China being a significant contributor due to its large consumer base [5] Group 2: Consumer Behavior - There is a notable overlap between the user bases of collectible cards and trendy toys, with many card players also being adult consumers of brands like泡泡玛特 [3][6] - The current Chinese card market is primarily driven by hobbyists, with a younger demographic, and lacks strong investment characteristics compared to international markets [8][9] - The sustainability of the card market relies on maintaining scarcity and managing supply effectively to avoid oversaturation and demand depletion [8] Group 3: Future Trends - Analysts suggest that the future of the card market in China may lean towards trading card games (TCG), which offer longer lifecycles and higher repurchase rates compared to traditional collectible cards [9] - The transition from a "toy economy" to an "interest asset" economy is anticipated as adult players become the main consumer group, emphasizing the need for robust gameplay and event systems to maintain engagement [9]